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All About That Bass

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"All About That Bass"
Song
B-side

"All About That Bass" is a song recorded by American singer-songwriter Meghan Trainor for her debut EP Title (2014) and her 2015 studio album of the same name. Epic Records released it as the singer's debut single on June 30, 2014. "All About That Bass", written by Trainor and Kevin Kadish, is a bubblegum pop and doo-wop song that draws influences from various musical genres including R&B, hip hop and country. Lyrically, it discusses positive body image.

Reception by music critics to "All About That Bass" was mixed. While the song received favorable reviews for its melody and vintage sound, some accused Trainor of anti-feminism for its lyrics. Even so, it was named one of the best songs of 2014 by several publications and received Grammy Award nominations for Record of the Year and Song of the Year. The song topped the singles charts in over 50 countries and sold over 6 million copies worldwide.

Fatima Robinson directed the song's accompanying music video, a viral online success that was noted for its visuals and lighthearted nature. The song inspired a variety of viral videos and tributes, while Vogue recognized it as part of "the era of the big booty".[1] Trainor has performed it on television and at various concerts, and notable artists have recorded cover versions.

Writing and development

Developed in 2013 by Trainor and American songwriter and producer Kevin Kadish, "All About That Bass" was written in 40 minutes.[2][3] At the time the song was written, Trainor lacked a recording contract but was writing tracks for other artists.[4][5] Kadish recalled the session as "a blind date" and felt they had a strong chemistry.[6] The pair wrote the song with the intention of handing it to another recording artist.[3] Trainor recalled wanting to write a track reminiscent of the 1958 song "Lollipop".[7] Kadish then proposed the song title "All Bass, No Treble"[2] to Trainor who,[8] at the time, was in a phase of saying "I'm all about that Mexican food." She then responded to Kadish with the track's hook, "I'm all about that bass, no treble".[9] Suggesting the topics "booty" and thickness for the song, Trainor got inspiration from the size difference between the bottom and top sections of a bass guitar.[5][8]

Trainor and Kadish discussed their love for 1950s music, and decided to incorporate the style into the song[5] along with doo-wop because Trainor felt that the genre was very catchy.[7] Kadish then developed a modern beat for the song and Trainor began freestyling the first verse.[5] She felt encouraged by the result and pictured the song to contain a theme of girl power.[10] Trainor intended for the song's lyrics to be about self-acceptance of body type, a theme inspired by her own struggles in self-image as a teenager.[5][8] Kadish related to Trainor's lyric ideas due to his own experiences with weight insecurities during adolescence.[2][11] Trainor wanted the track to criticize the use of photoshopped images after she saw a feature on The Ellen DeGeneres Show of a model whose photographs were graphically edited.[8] She obtained additional inspiration from American singer Bruno Mars' "Just the Way You Are" (2010).[12]

Recording

An image of L.A. Reid dressed in a black suit.
L.A. Reid tagged "All About That Bass" as Trainor's debut single and decided that her demo should remain as the track's final version with additional mastering.

While Trainor and Kadish were happy with the song after it was finished, they doubted its commercial prospects.[5] They pitched the song to a variety of recording labels and singers, including Beyoncé and Adele.[13] The labels were critical that the track did not have more mainstream appeal and the production team did not make use of a synthesizer or Auto-Tune.[11][14] The song was further criticized for not having a "big chorus". Trainor and Kadish balked at the suggestion.[8] With no one else interested in recording it, Trainor agreed to use the song as her own at Kadish's suggestion.[15]

Trainor recorded a demo of the song and later met Paul Pontius—the A&R for Epic Records chairman L.A. Reid—and sang the track for him. Even though admittedly nervous, she next sang it for Reid while accompanying herself on the ukulele.[2] After signing Trainor to Epic, Reid made a decision the final cut would be the same version as the demo but with additional mastering.[2][14][16]

"All About That Bass" was recorded at The Carriage House in Nolensville, Tennessee. Trainor's vocals were recorded by Kadish, who was also responsible for the track's mixing, programming, sound design, and engineering. The song's instrumentation includes electric guitar, bass, and drums by Kadish; and piano, baritone, saxophone, and Hammond organ by David Baron. Trainor provided the track's clapping and additional percussion. The song was mastered by David Kutch at The Mastering Palace, New York City, New York.[17]

Composition

"All About That Bass" is a bubblegum pop, doo-wop song.[18][19] Using the 4/4 time signature with a tempo of 134 beats per minute, the song's key signature is in A major; Trainor's vocals span the tonal nodes of E3 to C♯5. The song follows a basic chord progression of A–Bm–E–A[20] invoking a throwback musical style of the 1950s and 1960s,[21][22] Critics recognize elements from a variety of genres: R&B,[8] hip hop,[21] tropical,[8] country and rock and roll.[22] Along with the presence of an earworm hook,[23] early 1960s soul-pop groove,[24] scatting tempo and shimmying melody.[25] Trainor delivers a hint of [26] Caribbean reggae[15] in addition to a variety of background vocal and rapping techniques.[27] Wordless vocal ad-libs in the song's outro feature Trainor pitching down an echoing "bass, bass, bass" at the end of the chorus mark.[26] The chorus consists of Trainor repeating "I'm all about that bass, 'bout that bass, no treble".[15] The vocals of "All About That Bass" have been compared to the harmonies of 1960s girl groups and vintage 1950s singers Betty Everett, Doris Day, Eydie Gormé and Rosemary Clooney.[25]

For some, including the singer, the lyrics of "All About That Bass" provide a callout to embrace inner beauty,[28] and to promote a positive body image and self-acceptance.[29][30] The words "treble" and "bass" in the song act as metaphors for the weight of women and serve as a joke about thick and thin.[3] The line "I'm bringing booty back" references Justin Timberlake's "SexyBack" (2006).[26] In the song, Trainor criticizes the fashion industry for creating unreachable standards of beauty.[31] Its lyrical message has been compared to Kesha's "We R Who We R" and Pink's "Fuckin' Perfect" (2010), Sara Bareilles' "Brave" and Robin Thicke's "Blurred Lines" (2013), among others.[32][33] The song was compared to Sir Mix-A-Lot's "Baby Got Back" (1992), and 2014 songs "Anaconda" by Nicki Minaj and "Booty" by Jennifer Lopez for its references to the female derriere.[34] The song has also been described as a modern version of American singer Christina Aguilera's "Beautiful" (2002).[12]

Release

"All About That Bass" served as Trainor's debut single,[35] and was released as the lead single from her 2014 debut extended play (EP) Title as well as her 2015 debut major-label studio album by the same name.[36] The single was first digitally released worldwide on June 30, 2014.[37] Epic solicited the song to contemporary hit radio in the United States on July 1, 2014.[38] Streaming and digital release dates were held back on different dates for the song to increase download sales in United Kingdom (UK).[39] The song was made available to stream on Spotify in the UK on August 14, 2014,[39] and made available to download on September 28, 2014.[40] An "All About That Bass" EP was released in Austria,[41] Germany, and Switzerland on October 3, 2014.[42] The EP featured the tracks "Title", "Dear Future Husband", and "Close Your Eyes" as its b-sides.[43] On the same day, a CD single for the song was released in Germany, with "Title" as its b-side.[44]

An alternate version of "All About That Bass" was re-recorded by Trainor, with more family-friendly lyrics of her choice, for its impact date on Radio Disney in the United States.[45] Trainor and Kadish agreed to the alternate version of "All About That Bass" on the condition that it be relegated to Radio Disney and not be made available for purchase.[6] Radio Disney vice-president of programming, Phil Guerini, felt the alternate version ensured support from their targeted kids and family audience. The re-recording was later used on Adult Contemporary radio in the United States. Assistant program and music director of radio station WHUD, Tom Furci, stated, "We were reluctant at first, but seeing how the song was exploding both locally and nationally, [program director] Steve [Petrone] and I felt we had to jump aboard".[45]

Critical reception

"All About That Bass" received generally favorable reviews from music critics who commended the song's catchiness and throwback sound. However, the track's lyrical content became subjected to controversy, with critics dismissing it for anti-feminism and cultural appropriation. A variety of critics tipped it as 2014's "Song of the Summer".[21][22] It was later awarded the title in a poll held by NBC's Today in September 2014.[46] Yahoo! writer Paul Grein deemed it "one of the biggest and best 'message' songs of recent times".[47] The Guardian journalist Caroline Sullivan stated that the song was "instrumental in overturning the media-propagated notion that the only sexy butt is a small one" and said the track had the "aura of a hard-won victory against self doubt".[12] Evan Sawdey of PopMatters commended the track's lyrics for showcasing Trainor's personality and wrote that it was "one of the funnest songs" of 2014.[27] Erik Ernst of the Milwaukee Journal Sentinel called it "universally catchy" and "shamelessly dance-ready".[48] Gary Trust of Billboard felt that the song didn't sound like "anything else that's on pop radio" at the time.[49] Forbes journalist Hugh McIntyre described it as "insanely catchy," "easy-to-love" and "heartwarming," adding, "though it may sound like something you should play for your young children, there are a few choice lyrics that show [Trainor] is no child."[50]

Beejoli Shah of The Guardian stated the song has "instantly-memorable" lyrics and "addictive" bass line, but opined that "All About That Bass" was a novelty song.[51] Jon Carmanic of The New York Times echoed Shah's view and called "All About That Bass" a "cheeky novelty hit," and quipped, "'I'm bringing booty back,' she sings, though there's probably already a line forming to assure her it never went anywhere".[52] In a mixed review, Slate journalist Chris Molanphy commended the tempo and melody used in the lyric, "Every inch of you is perfect / From the bottom to the top," which he felt was "effortlessly memorable".[25] He went on to compliment Kadish's production on the song and felt that he created a "wispy tune in vintage white-girl, Italo-Latin soul, expertly aping the sound of peak Rosemary Clooney and Eydie Gormé".[25] However, Molanphy was critical of the track's use of the word "treble" as a metaphor and quipped, "Let's just hope Trainor's gross misuse of 'treble' as a metaphor doesn't wreck the word's definition for a generation".[25] In a negative review, Time named "All About That Bass" as the fifth worst song of 2014.[53]

Recognition and accolades

"All About That Bass" garnered praise from a variety of Trainor's contemporaries, including Beyoncé,[54] Becky G,[55] Colbie Caillat,[8] Maejor Ali,[56] Miranda Lambert,[57] and T-Pain.[10] The Associated Press ranked the track fourth in their top songs of 2014 list,[58] while Cosmopolitan listed the track at #17 on their "Best Songs of 2014" publication.[59] In the annual Pazz and Jop mass critics poll of the year's best songs in 2014, "All About That Bass" was ranked at number 23.[60] The song was nominated in the category, Best Song with a Social Message, at the 2014 MTV Europe Music Awards, but lost to Beyoncé's "Pretty Hurts".[61] It was nominated in the category for Favorite Song at the 41st People's Choice Awards.[62] For the 57th Annual Grammy Awards, the song was nominated for Record of the Year and Song of the Year.[63]

Anti-feminism claims

The song's lyrics became a subject of controversy among music critics who felt that the song did not promote a positive body image as Trainor intended.[32][64] Trainor was accused of anti-feminism, cultural appropriation and shaming thin women in the song.[64][65] Kris Ex of Complex said that the track "jacked both the stereotyped body priorities of black beauty and the codes of black slang".[1] Naomi Schaefer Riley of the New York Post dubbed the song as "faux empowerment" and wrote, "Meghan Trainor is trying to pull a fast one on impressionable adolescent girls, and feminists want her to know she's not going to get away with it."[66] Kelsey McKinney of Vox felt that some verses in "All About That Bass" uplifted ideas of body positivity and self-worth while destroying those ideals in others by putting down other women.[64] The Independent writer Yomi Adegoke said that the song's replacement of one ideal with another was a poor representation of body positivity, and felt that its enforcement that "real men love curves" was insulting.[67]

Trainor, who does not identify as a feminist,[5] responded, "I didn't work this hard to hate on skinny people, I wrote the song to help my body confidence —and to help others."[7] PopMatters writer Evan Sawdey defended the song, writing, "This song is so positive, so energetic, and so universal—it's something people of all shapes and sizes can get behind".[27] Caroline Sullivan of The Guardian wrote that the fact critics took offense to the song's lyrical content, manifested the delicacy of the issue of body image.[12]

Plagiarism allegations

In August 2014, "All About That Bass" was accused of plagiarising South Korean group Koyote's "Happy Mode" (2006).[68] Jed Ahern of Channel V Australia stated, "The two tracks share an almost identical melody, with Trainor's tune seemingly replacing some of the synth bursts with doo-wops."[68] When first alerted of the two tracks' similarities, composer of "Happy Mode," Joo Young-hoon ignored the controversy, stating, "It must be [a] coincidence".[68] However, on August 26, 2014, Young-hoon said on Twitter that he was consulting a specialized lawyer regarding the matter, linking his tweet to an article by Naver which highlighted that the two songs are "shockingly similar" in melody, rhythm and tempo.[69] Marah Ekin of The A.V. Club wrote that the similarities between the two tracks were "pretty striking".[70] BuzzFeed writer Ryan Broderick said that both share a similar melody to Phish's "Contact" (1989),[69] and Stereogum's James Rettig wrote, "If anything, ['Happy Mode'] makes for a pretty good remix of ['All About That Bass']".[71]

Commercial performance

North America

"All About That Bass" topped the national charts of 58 countries internationally.[72] As of December 6, 2014, the song had sold over 6 million copies worldwide.[73] Jacob Bernstein of The New York Times observed that the song's body positivity substantially attributed to its commercial success. He wrote, "Body-image issues are an endlessly renewable resource for pop stars and their teenage fans. Particularly in this Instagram and selfie-centered age".[74] "All About That Bass" was a sleeper hit.[75] In the United States, "All About That Bass" debuted at number 84 on the Billboard Hot 100 issued for July 26, 2014.[76] It ascended the chart for consecutive weeks before climbing 20 places to number eight on August 16, 2014,[77] and then reaching number one on September 10, 2014, replacing Taylor Swift's "Shake It Off" at the top of the chart. Billboard journalist Gary Trust wrote that Trainor's performance of "All About That Bass" on The Tonight Show Starring Jimmy Fallon the week before, helped stir publicity for the song and aided its rise to number one. The track's climb to the top of the chart was supported by 312,000 digital sales, 13.1 million streams and 103 million all-format radio audience that week.[78] The result made Trainor the 21st female artist in Billboard history to top the chart with their debut hit.[79]

On September 20, 2014, it became the fourth song in Billboard history to simultaneously attain top gainer awards on Digital Songs, Radio Songs and Streaming Songs.[80] The track was the chart's top digital gainer for four straight weeks, a feat last achieved by JoJo's "Leave (Get Out)" (2004).[81] It was the Hot 100's top airplay gainer for five consecutive weeks,[82] becoming the first debut Hot 100 entry by a woman to do so since Ashanti's "Foolish" (2002).[78] Billboard reported on November 12, 2014, that the song returned to number one on Digital Songs after a 43% increase in digital sales. The magazine wrote that the increase was aided by Trainor and Miranda Lambert's duet of the song at the Country Music Association Awards, and that the track accumulated a sales total of 190,000 copies for that week.[83] "All About That Bass" became the longest-running Billboard Hot 100 number one by an Epic Records artist after it spent eight consecutive weeks atop the chart. The previous record was held by Michael Jackson's "Billie Jean" (1983) and "Black or White" (1991), both of which attained seven weeks at number one. The song marked the longest-running Billboard Hot 100 number one by a female artist in 2014, and the longest since Lorde's "Royals" (2013).[50]

"All About That Bass" led an all-female top five on the Hot 100 for six consecutive weeks; surpassing the previous four-week record held by Monica, Britney Spears, Deborah Cox, Cher, Brandy, Whitney Houston and Sarah McLachlan in 1999.[84] The song topped Billboard Streaming Songs for nine weeks, Digital Songs for eight weeks and Radio Songs for three weeks.[85] The track is one of six singles, and the sole debut single to spend 15 weeks in the top two in the history of the Billboard Hot 100.[80] "All About That Bass", together with Swift's "Shake It Off" and "Blank Space", occupied the Hot 100's top two for 14 consecutive weeks, marking the longest top two reign by any two acts in the chart's history. The previous record was held by The Beatles and Lesley Gore in 1964.[82] "All About That Bass" ranked at number eight on Billboard's Hot 100 year-end chart for 2014,[86] and was certified six-times platinum by the Recording Industry Association of America (RIAA) on January 7, 2015.[87] The song is one of the 10 songs to spend 25 weeks or more in the Billboard Hot 100 Top 10. The song sold 1.8 million copies during its reign at number one, and it became the fourth best-selling song of 2014 in the United States with 4.38 million copies sold for the year.[88] As of January 2014, the song has accumulated a total of 4,595,000 units sold in the United States.[89][90]

In Canada, "All About That Bass" debuted at number 82 on the Canadian Hot 100 for the issue dated July 26, 2014.[91] The song peaked at number one on the issue dated September 20, 2014, before being replaced by Swift's "Shake It Off" the following week.[92] However, the track replaced "Shake It Off" the week after and went on to spend a total of eight non-consecutive weeks at number one.[93] It was certified quadruple platinum by Music Canada for sales of 320,000 copies,[94] was the seventh most successful single on the Canadian Hot 100 for 2014,[95] and has sold 408,000 copies as of January 2015.[96] In Mexico, the song peaked at number one for three consecutive weeks.[97]

Oceania and Europe

"All About That Bass" debuted at number 36 on the Australian Singles Chart on August 3, 2014. The song reached a peak of number one on August 17, 2014, spent a total of four non-consecutive weeks atop the chart.[98] It was certified sextuple platinum by the Australian Recording Industry Association (ARIA), indicating sales of 420,000 copies.[99] The song was the second best-selling single of 2014 in Australia.[100] "All About That Bass" entered the New Zealand Singles Chart at number 14 on August 4, 2014. It climbed to number one two weeks later and went on to accumulate six non-consecutive weeks at the chart's summit.[101] The single received a triple platinum certification from Recorded Music NZ (RMNZ), denoting sales of 45,000 units.[102] It became the second best-selling single of 2014 in New Zealand.[103]

"All About That Bass" debuted at number 75 on the UK Singles Chart. Its sales of 4,349 units that week were drawn solely from streaming.[104] On September 13, 2014, Billboard mentioned that Spotify's browse section substantially contributed to the song's streams in the country. According to the magazine, during its first six weeks of availability on streaming services in the United Kingdom, "the song generated 1.17 million eligible streams—90% on the Spotify service—and jumped to the number 33 spot on the UK Singles Chart—due only to its popularity on streaming services."[39] It made British chart history by becoming the first single to enter the chart's top 40 based on streaming alone.[105] Following the digital release of "All About That Bass" the week after, the song climbed to number one with sales in excess of 144,000 units. Over 9% of its aggregated tally was contributed to its 1.4 million streams in the United Kingdom that week.[106] It became the second-fastest selling single of the year in the country, behind Clean Bandit's "Rather Be" which sold 163,000 copies in January.[107] "All About That Bass" returned six-figure sales in the UK for three consecutive weeks.[108] During its reign at the top of the chart it saw off challenges from Nicki Minaj's "Anaconda",[109] Swift's "Shake It Off" and One Direction's "Steal My Girl".[108] The song equaled "Rather Be" as the longest-running number one of 2014 in the United Kingdom.[110] On November 14, 2014, the song was certified platinum by the British Phonographic Industry (BPI).[111] As of December 31, 2014, "All About That Bass" had sold a total of 651,000 units in the United Kingdom, and ended the year as the ninth best-selling in the country for 2014.[112]

In Ireland, "All About That Bass" debuted at number 76 on the Irish Singles Chart issued for August 14, 2014.[113] On October 2, 2014, the song replaced Lilly Wood and the Prick and Robin Schulz's "Prayer in C" at the top of the chart,[114] and went on to spend a total of four consecutive weeks at number one.[115] Elsewhere in Europe, "All About That Bass" remained number one in Austria and Germany for six weeks,[116][117] Denmark and Switzerland for five,[118][119] Scotland for four,[120] Spain for three,[121] Poland for two,[122] and Hungary, Slovakia and Luxembourg for one.[123][124][125]

Music video

Background and concept

"All About That Bass" was accompanied by a music video directed by Fatima Robinson and choreographed by Charm La'Donna. The clip was shot over a two-day period which began on May 8, 2014.[126][127] It was premiered online by music website Idolator on June 10, 2014.[22] Robinson conceptualized the clip's look telling Trainor, "I want to set it up with pastel colors 'cause that's the new summer thing. And I think it would be cute if you're like a little innocent-looking girl doing, like, booty-bumping dance moves and just shaking it up", to which Trainor agreed.[4] Robinson and Trainor wanted to make the visual as fun as possible to co-relate with the song's lyrical themes.[4] Speaking to the Cape Cod Times, Trainor stated, "I can't dance. [Robinson] made me a rock star in two days". When Trainor first received the video, she cried, and in an interview with Rolling Stone recalled that she said, "I don't want to do this anymore".[2] As a result, Trainor was involved in performing several edits to the clip because she disapproved on some of its shots and felt her face looked "weird" in some segments.[2] She later approved of the video's final edit and felt that it depicted her as a "pop star".[2] Speaking to The Boston Globe, Trainor said, "I pictured it as a cartoon I'm going to play for the day, and it's gonna be adorable", but then the video became "bigger than anyone expected, it's like, crap, I have to kind of look like that now."[128]

Social media played a key role in how the video was made and marketed.[74] Robinson discovered one of the video's dancers, Sione Maraschino, online through social media service Vine, where Maraschino rose to popularity. Maraschino later shared the "All About That Bass" music video with his following on Twitter and YouTube which became a contributing factor to the clip going viral.[74] In an interview with Billboard, Trainor discussed the video's choreography: "I never danced in front of people, but I didn't know if I was good or not. I knew if I had one lesson, though, I would get through it, and I just wanted to know where to put my arms. But, Charm is [Fatima's] prodigy that she grew up with, and Charm made up most of those dance moves, and taught me how to perform and 'make sure you smile!' Fatima would come in and be like, 'Okay, fix this,' or 'It looks good.'"[55]

Synopsis

Five women dancing in an uncharacteristic wardrobe afront pastel-colored pink backdrop.
Trainor and her accompanying dancers performing intricate choreography afront a pink pastel-colored backdrop in the music video for "All About That Bass".

Visually, the music video predominantly comprises candy colors and choreography,[10] and a pastel 1950s-theme.[52] It features Trainor in an uncharacteristic wardrobe of sweaters and white knee socks.[128] It opens with Trainor dancing in front of a pink pastel backdrop. She sports a light blue collared sweater beneath a sundress of the same color, and a material bow headpiece. The clip then switches to a scene with Trainor wearing a headpiece made of roses and a light pink collared-sweater beneath a sundress of the same color. The video returns to the original scene where Trainor engages in a dance scene with four other female dancers who sport similar outfits to her. The scene later sees the five women dancing while sitting on chairs. The routine is intercepted with Maraschino donning a white collared shirt and light blue shorts performing a dance sequence on his own, which includes him doing split acrobatics. Three women, wearing platinum blond wigs that cover their forehead and eyes, are also pictured in their own dance routine.

In another scene, Trainor, with her hair now loose, sports a yellow sweater and sings in front of a variety of colorful balloons and on top of a wide range of colored material. The singer is also pictured at a dining table topped with candy, offering an unhappy man a cupcake and forcing him to smile with her hands. Two children, in a separate scene, are shown playing with dolls in a dollhouse, dancing in a bedroom and riding bicycles. Trainor is later seen posing next to the dollhouse, and while singing, "I won't be no stick-figure, silicone Barbie doll," tosses the doll across the room. In another segment, other women are pictured smiling while holding magazines with their faces on the front covers.

Reception

The music video resulted in "All About That Bass" rising to prominence as a viral hit.[10] Jim Farber of the New York Daily News observed, "Beneath the 'All About That Bass' video on YouTube, the comment-section 'debate' over [Trainor's] size—is she too big? Too small?—has taken on a life of its own".[7] It was YouTube's most-streamed music video for most of September and October 2014,[25] and was the ninth most-viewed music video on the website for 2014.[129] It was Vevo's second most streamed music video of the year, behind Iggy Azalea's "Fancy".[130] The music video garnered generally favorable reviews from music critics. Yahoo! writer Paul Grein opined that the clip was the leading candidate to win Best Song with a Social Message at the 2015 MTV Video Music Awards.[47] Cosmopolitan editor Joanna Coles stated that her readers and staff saw Trainor as an ambassador for embracing creativity and individuality.[74] Evan Sawdey of PopMatters deemed the video "fun and buoyant".[27] Jon Carmanic of The New York Times opined that the video "bolstered" the song and called it "vivid".[52] Idolator's Robbie Daw praised the clip's "memorable" dance routine and vintage aesthetic.[55] Out journalist Stacy Lambe described it as "a retro pop world that makes you want to dance in your seat".[21] According to Erin Kean from Salon, the clip offered a hard sell for the song.[131]

Lauren Valenti of Marie Claire felt that the video put an end to the unattainable standards of the beauty industry.[132] The Daily Beast's Marlow Stern called the visual "zesty,"[15] while USA Today writer Brian Mansfield described the clip as "'Baby Got Back'-meets-'Beauty School Dropout'".[24] Stereogum's Chris DeVille commented, "the video, for all its foibles, is both cute and effective".[26] Billboard writer Andrew Hampp described the clip as "slyly satirical".[133] Julie Zeilinger of the same publisher gave the clip a negative review, and wrote that Trainor was "mimicking music videos by the 'silicone Barbie dolls' her song references".[134] Zeilinger opined that the clip's body imagery should have imparted a different message and quipped that Trainor "points out the focus on women's appearance... by focusing on women's appearance".[134] Emma Garland of Vice opined that it was fun, safe and easily palatable. However, she felt that the clip did not require much thought and dismissed its choreography as the kind "year 2 schoolgirls would invent."[33] The Fader placed the music video third in their list, Music's 8 Most Cringe-Worthy Acts Of Cultural Appropriation In 2014.[135]

Live performances

A young long-haired blonde woman singing into a microphone onstage. She sports a black skirt and black Bad Gal jacket. On her left and right are two brunette women dancing, each are wearing a sleeveless white top and leather shorts. A portraits of several bass speakers squared in pattern with background colors of neon green as the women's backdrop, as well as the iHeart Radio logo.
Trainor performing "All About That Bass" during the Jingle Ball Tour on December 10, 2014.

Trainor promoted "All About That Bass" with a series of public appearances and televised live performances. She first performed the track live in Nashville at an Emily West show on July 16, 2014, and made her live television debut on Live! with Kelly and Michael where she performed the song on August 7.[136] On September 2, Trainor performed an acoustic version of "All About That Bass", accompanied by her ukulele, for Entertainment Tonight.[137] On September 4, Trainor performed "All About That Bass" accompanied by a triangle on The Tonight Show Starring Jimmy Fallon. The rendition featured Jimmy Fallon and The Roots, who made use of a variety classroom instruments for the performance. Dan Reilly of Spin called it an "adorable remake," and quipped, "It's a safe bet you'll be hearing this rendition of 'All About That Bass' over and over in your head all weekend long."[138] Rolling Stone writer Ryan Reed commented, "Their unlikely interpretation was just as good as the original, with their sparse percussion and intimate doo-wop harmonies anchoring Trainor's passionate lines".[75] The rendition was deemed "light," "fun" and "the perfect kicky antidote to your Friday blues" by Kevin O'Keeffe of The Wire.[139] Samantha Grossman of Time felt the performance "took the song to a new level" and wrote that the use of a kazoo in the performance made the song "so much better".[140]

On September 11, Trainor performed "All About That Bass" on The Ellen DeGeneres Show, where she was presented with a platinum plaque from the Recording Industry Association of America (RIAA) for the song surpassing 1 million sales in the United States.[141] She made her Australian television debut on September 15, performing the song on The X Factor Australia.[142] On September 18, Billboard published a mash-up of "All About That Bass" and Taylor Swift's "Shake It Off" which Trainor performed for Australian radio station 2Day FM that week. A journalist from the magazine, Erin Strecker, wrote, "The results aren't a huge surprise—mash up two super-catchy tracks and the result is, well, a catchy track".[143]

Trainor performed the track in a duet with Miranda Lambert at the Country Music Association Awards on November 5.[57] Lambert previously covered the song live in concert.[144] The two sported 1950s-styled skirts for the performance. Billboard reviewer Joe Lynch wrote, "it wasn't the most country-ish reimagining, but it added just enough fiddle and guitar twang to make it CMA Award appropriate."[145] Spin writer Andrew Unterberger felt the duet and its accompanied dancing was "awkward," and commented, "It was fun for no one, with the notable exception of Lambert's husband Blake Shelton, who was pumped".[146] Whitney Self of Country Music Television stated that the pair's rendition was "one of the most talked-about performances among the mainstream media".[57] Self went on to describe the showing as "electric" with a "certain swagger," and noted that "the approving crowd cheered, danced and sang along".[57] Natalie Finn of E! described the duet as "fierce" and said that Trainor and Lambert's voices synched perfectly. Following the performance at the ceremony, American singer Brad Paisley stepped into the audience and told Trainor that he felt she belonged in country music.[147]

On November 26, Trainor performed a medley of "All About That Bass" and "Lips Are Movin" on the final of the nineteenth season of American series Dancing with the Stars.[148] She also performed the track as part of her set for the Jingle Ball Tour 2014.[149] On December 13, Trainor sung the song live on the finale of the eleventh series of The X Factor UK, with finalists Andrea Faustini, Fleur East and Ben Haenow. The performance received a standing ovation from the show's judges.[150]

Cultural impact

Josh Duboff of Vanity Fair wrote that the song had achieved "pop-cultural touchstone-status".[151] The New York Times called the track "a cultural phenomenon".[6] Yahoo! published that the song was the eighth most-searched topic on their website for 2014.[152] According to The Guardian the song resulted in Trainor being viewed as "the poster girl for the larger woman" and "pop's emblem of self-acceptance".[3] Billboard wrote that the success of "All About That Bass" made Trainor a "breakthrough star virtually overnight" and one of the "biggest breakout stars" of 2014.[133][153] In a different publication, the magazine wrote that the track became "a water cooler topic among young girls and parents".[11] In a press release, Trainor highlighted: "Some girls are like, 'I've hated myself. I hated life. I didn't want to go to school. I get bullied. And then I heard your song and I cried'".[11] Following the song's rise to prominence, its co-writer and producer, Kevin Kadish, was signed to Sony/ATV Music Publishing in October 2014.[153] Sony/ATV CEO, Martin Bandier, stated, "'All About That Bass' is clearly one of the biggest songs of the year and we know there is a lot more to come from him".[154] According to Billboard the song's success "also brought acclaim" to Trainor's label, Epic, by becoming the label's first number one single on the Billboard Hot 100 since Sean Kingston's "Beautiful Girls" (2007).[78]

The success of "All About That Bass" played into Vogue stating, "We're Officially in the Era of the Big Booty".[1] On September 23, 2014, Steven J. Horowitz of Billboard wrote that "booty records" had "made a mainstream comeback thanks to records like Jennifer Lopez's 'Booty' and Meghan Trainor's 'All About That Bass'".[34] Erika Ramirez of the same publication placed "All About That Bass" fifth in her list, Top 10 Moments of the Year in Ass, and deemed it 2014's "most catchy self-love song".[155] The coinciding release of "All About That Bass" and Nicki Minaj's "Anaconda" in the United Kingdom resulted in a chart battle dubbed by British publications as "the battle of the booty songs".[156][157] Rolling Stone journalist Steve Knopper wrote, "If we assume the latest sing-about-your-butt trend in pop music has finally reached its, uh, conclusion, the unquestionable winner is Meghan Trainor's 'All About That Bass'".[158] Caroline Sullivan of The Guardian opined that the three songs signaled a shift in mindset in pop history, where female artists frequently endured "scrutiny" from society for their weight.[12] The Independent wrote that the tracks helped "curves" reach the forefront of pop culture.[67] On November 11, 2014, it was reported that American company Booty Pop experienced a 47% increase in demand as a result. A New York doctor, Matthew Schulman, told Billboard that Brazilian butt lift plastic surgery had risen by 25% at his practice in 2014. Boston entrepreneur and gym instructor, Kelly Brabants stated in an interview with the magazine that she experienced a waiting list for her Booty by Brabants class. Brabants went on to opine, "It's not about being stick-thin anymore, every girl now wants a booty".[159]

Parodies

Billboard wrote that the song's "smash hit status invited a slew of viral videos and musical tributes".[56] On December 1, 2014, in an episode of Canadian comedy series This Hour Has 22 Minutes, the cast made a parody music video of the song, releasing it as a Conservative political ad smearing the Federal Liberal Party leader Justin Trudeau, with the video entitled "Just a Pretty Face."[160] On December 7, Nerdist Industries released a parody music clip of the song, entitled "All About That Base: No Rebels". Their video comprised a Star Wars theme and its premise sees men, depicted as stormtroopers, engaging in choreography alongside cheerleaders dressed in attire inspired by the fictional character Darth Vader. Mitchell Peters of Billboard opined that the parody was "catchy" and "hilarious".[161] On December 12, a parody music video by NASA entitled "All About That Space" went viral. The video featured NASA interns performing choreography and shots of the Johnston Space Center in Houston. The parody also comprised altered lyrics written by Sarah Schlieder. NASA's parody video attained over 1 million views in four days. Lee Moran of the New York Daily News called the rendition "wonderfully a-dork-able".[162] The parodies later led to Time publishing an article entitled "No More 'All About That Bass' Parodies, Please" on December 15.[163]

Cover versions

On August 4, 2014, American boy band Emblem3 performed an acoustic cover of "All About That Bass".[164] The Roots covered the song on The Tonight Show Starring Jimmy Fallon on August, 20. Their rendition was deemed "angelic" by Chris Payne of Billboard.[165] The same month, Canadian singer Michael Bublé posted a cover version of the song on his Instagram account.[166] Cover versions by Meghan Tonjes and Power Music Workout charted at numbers 70 and 13 respectively on the UK Singles Chart in September 2014.[167] On October 7, English music executive Simon Cowell released a rendition of the track online.[168] Canadian singer Justin Bieber posted a cover version of "All About That Bass" on his SoundCloud on October 15.[169] Bieber's version was produced by American record producer Maejor Ali and comprises the altered verses, "I'm all about that bass, no treble/ We gonna take it to a whole 'nother level," and "We know that sh–ain't real/ We know it's Photoshopped".[169] Prior to the release of Bieber's version, Ali posted a video on Instagram of Bieber dancing to Trainor's version.[169] Ali also previously developed his own "hood-yet-house" remix of "All About That Bass" in August 2014.[169] In an interview with Billboard, Ali stated: "I first put this song out as a production remix on my own. Not soon after it went out Meghan heard it, then Justin heard it, and shortly after they asked me to pull my version down so that the collaboration could happen. And that’s the dopest part."[56]

In early September 2014, Kate Davis sang the song and played double bass under the leadership of pianist Scott Bradlee; in three months their 1940s jazz-style version, called "All About that (Upright) Bass", had received 8 million hits on Bradlee's Postmodern Jukebox video channel.[170] On October 24, American group Pentatonix's Avi Kaplan released his cover version of the song online. Kaplan's rendition was positively reviewed by James Grebey of Spin who wrote, "Meghan Trainor's tune sounds very different a few octaves lower," and added, "We think it might just be an improvement".[171] "All About That Bass" was covered by Jamaican-American singer Anita Antoinette during the seventh season of the American series The Voice. Ashley Lee of Billboard wrote that Antoinette provided the song with "a reggae twist" and that her performance was praised by the show's judges Pharrell Williams and Adam Levine.[172] In 2015, Mercedes Jones (Amber Riley) and Roderick (Noah Guthrie) covered the song in the Glee episode "Transitioning".[173]

Formats and track listings

  1. "All About That Bass" – 3:07
  2. "Title" – 2:54
  • Digital download[37]
  1. "All About That Bass" – 3:07
  1. "All About That Bass" – 3:07
  2. "Title" – 2:54
  3. "Dear Future Husband" – 3:04
  4. "Close Your Eyes" – 3:40

Credits and personnel

Credits adapted from the liner notes of Title.[174]

Recording
  • Recorded and engineered at The Carriage House, Nolensville, Tennessee
  • Mastered at The Mastering Palace, New York City, New York
  • Published by Year Of The Dog Music (ASCAP), a division of Big Yellow Dog, LLC / Over-Thought Under-Appreciated Songs (ASCAP)
Personnel

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[99] 6× Platinum 420,000^
Austria (IFPI Austria)[224] Gold 15,000*
Canada (Music Canada)[225] 4× Platinum 408,000[96]
Germany (BVMI)[226] Platinum 400,000
Italy (FIMI)[227] 2× Platinum 60,000
Mexico (AMPROFON)[228] Gold 30,000*
New Zealand (RMNZ)[102] 3× Platinum 45,000*
Sweden (GLF)[229] 3× Platinum 120,000
Switzerland (IFPI Switzerland)[230] Platinum 30,000^
Spain (PROMUSICAE)[231] Platinum 40,000*
United Kingdom (BPI)[111] Platinum 651,000[112]
United States (RIAA)[87] 6× Platinum 4,600,000[232]
Streaming
Denmark (IFPI Danmark)[233] Platinum 2,600,000^
Spain (PROMUSICAE)[234] Platinum 10,000,000*

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

From July 2014, BPI certifications for singles include on-demand audio streaming.[235]

Since May 2013, RIAA certifications for digital singles include on-demand audio and/or video song streams in addition to downloads.[236]

Radio and release history

Region Date Format Label Ref.
Austria June 30, 2014 Digital download Epic [37]
Germany [237]
Switzerland [238]
United States
[39]
July 1, 2014 Contemporary hit radio [38]
United Kingdom August 14, 2014 Streaming [39]
September 28, 2014 Digital download [40]
Austria October 3, 2014 Digital extended play (EP) [41]
Germany [42]
Switzerland [43]
Germany CD single [44]

See also

References

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