Luke Black
Luka Ivanović | |
|---|---|
| Promotional photo for releasing debut single D-Generation Promotional photo for releasing debut single D-Generation | |
| Background information | |
| Also known as | Luke Black |
| Born | 1992 Čačak |
| Origin | Serbia |
| Genres | Pop, Electro Pop |
| Occupation(s) | singer, songwriter, musician, performer |
| Instrument(s) | vocals, piano |
| Years active | 2014 – present |
| Labels | Universal Music Group |
| Website | Official website |
Luka Ivanović (Serbian Cyrillic: Лука Ивановић; born 1992.), known as Luke Black, is a Serbian pop musician and performer. His debut single D-Generation is out on February 24th on Universal Music Group. Official video for D-Generation premiered on MTV Adria,[1]and just few hours later on his official Vevo channel. Luke Black is the first solo artist from Serbia to have an exclusive contract with Universal Music Group. His first EP is set to be released in Spring 2015. [2]
Early life
Luke Black was born in Čačak, Serbia, and he has been making original music for over 10 years. He started writing songs at 12, and at 16 he started composing and writing music. In that period he recorded six albums that only his closest friends had a chance to hear. Two years later he moved to Belgrade to study English Language and Literature.
Early Career
Early years
His first public live performance was in May 2014 at the Gruvlend Festival when he presented his single D-Generation for the first time. That’s when he was noticed by the representatives of Universal Music Group who called him to their office in Belgrade in order to start working with him. Apart from making his music he also does production and direction of his performances and music videos. Looking for his artistic expression, he experiments and tries out new and unexpected forms and styles. Before signing with Universal Music Group, he released single Nebula Lullaby in November 2014, independently via online digital music distribution service Spinnup. Luke Black wrote this song with Kristijan Majić, and the song was recorded over popular VoIP service Skype.
Single D-Generation
Luke Black is the author of the single D-Generation, which was created during the year 2014. The label Gruvlend first digitally released the song, and later the radio stations picked up the song and music editors began putting it on the top charts. At the end of 2014, Radio B92 included D-Generation as a potential candidate for their Single Of The Year in their online poll. [3]
D-Generation is a melancholic electro-pop anthem inspired by the (de)generation of the modern society. As Luke Black himself says in the interview for the Serbian music portal MjuzNews, the song represents the generation D, a society within a society that does not fit in any moods. "D-Generation is proud of the false image they created for themselves, the image which is forced by the rules of the new age in which they grew up. They stay true to that image religiously in order to achieve the feeling of acceptance, even though they don’t believe in it." [4]
Together with a young artist Vasilije Vujović (VASSO), Luke Black envisioned the concept for the music video, which follows this single, which was shot during 2014 in Subotica. His premiere of the music video on an international platform Vevo officially announced the collaboration between him and Universal Music Group and his first EP release. The debut single D-Generation was digitally re-released on 24th February worldwide[5] except for US where the release date is March 10th. D-Generation digital re-release includes remastered version of the original single and three remixes by MKDSL, Jan Nemeček and Luminous. Song debuted #9 in the Top 20 on the MTV Adria Regional Chart [6] and among the top 50 on the music service Deezer in Serbia. Single also debuted at #22 on the Gradski Radio ‘Top Chart – Tvoj Hit Na Prvom Mestu.[7]
Discography
Singles
- Nebula Lullaby, (independently, Spinnup, 2014)
- D-Generation, (Universal Music Group, 2015)