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RUMAG

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RUMAG
Company typePrivate
IndustryMedia, Fashion, Entertainment
Founded2014
FounderThijs van der Heide, Danny Membre
Headquarters
Amsterdam
,
The Netherlands
Area served
The Netherlands
Key people
Thijs van der Heide, Tim Degenaars, Nienke Plas

RUMAG (which is short for Rude Magazine) is a Dutch media company and apparel brand based in Amsterdam, The Netherlands.[1]

History

The company was founded in October 2014 by Thijs van der Heide and Tim Degenaars and started out as a blog but later their regular blog posts were substituted with quotes and also shared on Facebook.[2][3] RUMAG produces quotes and slogans that are humorous, sexually tinted, and rude.[4] These quotes are featured on their own line of Tshirts and on popular TV shows and in magazines. In June 2016, RUMAG became a publisher with the VICE Digital Network and launched their own media platform.[5][6] On December 1st 2016, dutch vlogger and comedian Nienke Plas joined the company to spear head their media platform and become the new face of the company.[7][8][9] On September 4th 2017, RUMAG entered into an agreement with dutch Prime-time Late-night Talk show RTL Late Night, whereby the show will close-off daily with a quote from RUMAG. In September 2017, RUMAG faced heavy criticism after they designed and sold a Tshirt with the word 'STERF' (which means 'DIE' in dutch) on it.[10]

Popularity

RUMAG is has a large social media fanbase in the Netherlands. According to Dutch marketing research company Marketingfacts.nl, RUMAG is listed as the most powerful brand on Instagram in The Netherlands, as published in their Instagram Brand Monitor index.[11][12][13]

References

  1. ^ https://www.klachtenkompas.nl/bedrijf/rumag/details?companyId=69aaeba0-237c-490b-87dd-65430fd91318
  2. ^ "RUMAG.ZEGT.WAT.JE.DENKT". Kenneth Smit (in Dutch). Retrieved 2017-12-07.
  3. ^ "Dít is de reden dat RUMAG. succesvol is - RTL Late Night". www.rtllatenight.nl. Retrieved 2017-12-07.
  4. ^ LINDA. "25 x briljante en herkenbare quotes van Rumag". LINDA. (in Dutch). Retrieved 2017-12-07.
  5. ^ https://www.heerhugowaardsdagblad.nl/algemeen/rumag-in-heerhugowaard
  6. ^ https://www.scholieren.com/blog/9224/dansen-met-rumag-bij-jou-op-school
  7. ^ "RUMAG-vlogger Nienke Plas: 'Ik probeer niet om vloggers op de hak te nemen'" (in Dutch). 2017-03-19. Retrieved 2017-12-07.
  8. ^ "Nienke Plas neemt alles en iedereen op de hak in grappige video's". FunX.nl (in Dutch). Retrieved 2017-12-07.
  9. ^ "In Gesprek Met: Nienke Plas - VondelCS Amsterdam". VondelCS (in Dutch). 2017-04-20. Retrieved 2017-12-07.
  10. ^ PowNed. "PowNed | Rumag ontwerpt shirt met 'STERF', moralisten woest". PowNed (in Dutch). Retrieved 2017-12-07.
  11. ^ Hemert, Jolante van (2015-07-10). "Instagram Brand Monitor: de populairste merken in Nederland". Marketingfacts. Retrieved 2017-12-07.
  12. ^ "Rumag bereikt met ongecompliceerde slogans bijna een miljoen fans - Kunst & Media - PAROOL". Het Parool (in Dutch). Retrieved 2017-12-07.
  13. ^ "Dít is de reden dat RUMAG. succesvol is - RTL Late Night". www.rtllatenight.nl. Retrieved 2017-12-07.
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