Data Propria
An editor has nominated this article for deletion. You are welcome to participate in the deletion discussion, which will decide whether or not to retain it. |
 | This article is actively undergoing a major edit for a little while. To help avoid edit conflicts, please do not edit this page while this message is displayed. This page was last edited at 23:16, 12 August 2018 (UTC) (6 years ago) – this estimate is cached, . Please remove this template if this page hasn't been edited for a significant time. If you are the editor who added this template, please be sure to remove it or replace it with {{Under construction}} between editing sessions. |
| Company type | Subsidiary |
|---|---|
| Predecessor | Cambridge Analytica[2][3] |
| Founded | February 2018[1][4][2] |
| Headquarters | San Antonio, Texas[1][3][5] |
Key people |
|
| Parent | CloudCommerce[1][9][7][8][2] |
| Website | datapropria |
Data Propria is a company formed in 2018.[1][2][4] It is managed by Cambridge Analytica's former head of product, Matt Oczkowski and employs at least three other former Cambridge Analytica staffers,[10] including Cambridge Analytica's former chief data scientist, David Wilkinson.[4][6]
Circa May–June 2018, it was reported to be electioneering for Donald Trump.[2][3][11][12][13][1]
Oczkowski acknowledges there will be plenty of "overlap" with Cambridge Analytica. Like that company, Data Propria will focus on behavioral data science, which is essentially the practice of using data to target people with ads and marketing based on, as Oczkowski puts it, people's "motivational behavioral triggers."
Notable clients
In May 2018, Bruce Rauner, the Governor of Illinois, was reported to be using Data Propria in his re-election campaign.[3]
In June 2018, company president Matt Oczkowski and parent company part-owner Brad Parscale were reported to have confirmed to the Associated Press that Data Propria had signed a contract with the Republican Party's governing body (the RNC), to assist it in the 2018 midterm US elections.[7]
Data sources
In June 2018, Data Propria was sent an open letter by U.S. Representatives Michael F. Doyle, Frank Pallone, and Jan Schakowsky.[14] The letter asked Data Propria to confirm the provenance of its datasets, and especially whether they contain material improperly acquired from Facebook by Aleksandr Kogan or Cambridge Analytica.[14]
See also
References
- ^ a b c d e f g "CloudCommerce Launches Data Propria, Inc., Its New Data Analytics Division" (Press release). CloudCommerce. May 29, 2018. Retrieved 18 June 2018 – via Accesswire.com.
- ^ a b c d e f "Data Propria, run by Cambridge Analytica alumni, working on Trump 2020 campaign". Arstechnica.com. Retrieved 13 July 2018.
- ^ a b c d e "A Cambridge Analytica Alum Launches a New Data Firm". Wired.com. Retrieved 13 July 2018.
- ^ a b c https://qz.com/1307531/scandal-ridden-cambridge-analytica-is-gone-but-its-staffers-are-hard-at-work-again/
- ^ https://www.ctpost.com/news/article/Investigators-broaden-focus-on-Facebook-s-role-in-13044836.php#photo-15730523
- ^ a b https://gizmodo.com/trump-campaign-reportedly-adds-former-cambridge-analyti-1826889390
- ^ a b c "AP: Trump 2020 working with ex-Cambridge Analytica staffers".
- ^ a b https://mashable.com/2018/06/15/cambridge-analytica-data-propria-trump-2020/
- ^ "Data Propria, heir to Cambridge Analytica, working for RNC, possibly Trump campaign". 18 June 2018.
- ^ https://www.nbcnews.com/politics/donald-trump/donald-trump-s-2020-campaign-working-ex-cambridge-analytica-staffers-n883651
- ^ "Trump's 2020 campaign is reportedly using former Cambridge Analytica employees to target voters". Theverge.com. Retrieved 13 July 2018.
- ^ Jeff Horwitz (15 June 2018). "AP: Trump 2020 working with ex-Cambridge Analytica staffers". The Washington Post. Associated Press. Retrieved 18 June 2018.
- ^ Teri Robinson (18 June 2018). "Data Propria, heir to Cambridge Analytica, working for RNC, possibly Trump campaign". Scmagazine.com. Retrieved 18 June 2018.
- ^ a b https://www.wired.com/story/congress-grills-cambridge-analytica-alum-on-new-firm-data-use/
 | This corporation or company article is a stub. You can help Wikipedia by expanding it. |