Flont
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2016 |
| Founder | Cormac Kinney |
| Headquarters | , USA |
Area served | United States |
Key people | Carmen Busquets, Adrian Cheng |
| Website | Flont.com |
Flont is a company that provides fine jewelry as a service. In March 2019 it laid off it’s staff due to lack of funding. A software developer and jewelry retailer, it enables high-touch sales via E-commerce, delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services[1][2]. Founded by Cormac Kinney, former president of a joint venture with Cartier and Richemont[3].
According to a product review by People, "The concept is brilliant. Members have unlimited access to Flont’s entire fine jewelry collection, which means you can borrow as frequently as you like!"[4]
History
The founder of Flont is a software specialist and serial entrepreneur, whose inventions have been cited in more than 1,500 patents. He raised over $500 million for eight startups, five of which have been acquired by public companies[1]. The company's investors include Carmen Busquets[5], an early stage fashion technology investor[6], known for investments in Net-A-Porter, Business of Fashion, Moda Operandi, Farfetch, and Lyst[7]. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced an investment in the company[8]. Other investors in Flont include senior executives from Google, Coca-Cola, Revlon, The New York Times, Hudson's Bay, Neiman Marcus, Coach Inc., and Ritz-Carlton[5].
Flont enables consumers to borrow fine jewelry, from brands including Cartier, Bulgari, and Tiffany & Co.[3], and has exclusive partnerships with artisan designers, such as Mimi So, Pamela Love and Sabine Getty[9].
References
- ^ a b "Flont Strives to Shake Up High-End Jewelry With Sharing Model". WWD.com - Women's Wear Daily. Retrieved 2017-03-17.
- ^ Cite error: The named reference
NatJewelwas invoked but never defined (see the help page). - ^ a b "Flont Is Changing How to Buy Fine Jewelry Online". Forbes.com - Forbes Magazine. Retrieved 2017-07-23.
- ^ "We Tried It: Flont". People.Com. Retrieved 2017-07-27.
- ^ a b "Flont Closes $2m Seed Funding Round". FinSMEs.com. Retrieved 2017-03-14.
- ^ "Carmen Busquets, Fashion E-Commerce's Fairy Godmother". NYTimes.com - The New York Times. Retrieved 2016-09-19.
- ^ "Carmen Busquets Portfolio". Carmen Busquets.com. Retrieved 2017-05-22.
- ^ "Adrian Cheng Launches C Ventures, an 'Investment Club' With Eye on Youth Culture". BusinessofFashion.Com. Retrieved 2017-10-11.
- ^ "High-End Shopping in the Sharing Economy: Now We Can All Have Couture". FastCompany.Com. Retrieved 2016-09-15.
External links
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