Iamsound
 | |
| Founded | 2007 |
|---|---|
| Headquarters | Los Angeles, California, United States |
| Services | Record Label, Creative & Marketing Studio, Visual Artist Management |
| Owners | Niki Roberton, Paul Tao, Anh Do |
| Website | www |
Iamsound (stylized IAMSOUND) is a Los Angeles based entertainment company founded by Niki Roberton. IAMSOUND comprises a creative and marketing studio[1], visual artist management firm[2], and independent record label.[3]
Record Label
IAMSOUND launched as a record label in 2007, and released albums from artists including Florence and the Machine, Charli XCX[4], Lord Huron,[5][6] Banks, and Salem, before expanding into visual artist management and running a creative studio. In 2010, the label released a series of vinyl and digital singles called the L.A. Collection, featuring Los Angeles-based musicians through a singles club.[7] In 2019, they signed artist Mk.gee.[8]
Creative & Marketing Studio
In 2012, IAMSOUND collaborated with the Museum of Contemporary Art, Los Angeles for an event called PLAY MOCA, which showcased artists including Salem, IO Echo, Zola Jesus, Active Child, Cults, and Lord Huron.[9]
They produced a concert series titled "Artist Connection" with Pitchfork for American automobile brand Ford in 2014. There were performances from MS MR, Classixx, and Guards.[10]
IAMSOUND's creative and marketing studio won a 2019 Clio Gold Music award for its Spotify In-House "Billie Eilish Experience" event[11]. The company also partnered with Dropbox and Getty to present "Bridge-s" at the Getty Center Museum from November 16-17, 2019 for Solange.[12][13]
Additionally, they work with brands like Top Shop, Soylent, Adult Swim, and Vans, handling experiential marketing, brand partnerships, digital activation, and content creation.
Visual Artist Management
IAMSOUND represents a roster of visual artists in a variety of media, working in live, digital, and augmented spaces, including Clare Gillen, ISSTUDIO, Whoopi, and All Valley Yacht Club.[14][15]
In 2018, IAMSOUND's artist Whoopi installed hand-built table top arcade games in the House of Vans London.[16]
References
- ^ "SPOTLIGHT: IAMSOUND CEO NIKI ROBERTON ON BUILDING A HOME FOR CREATIVE DIRECTORS WHO WORK WITH HAIM, TINASHE, SOPHIE & MORE". www.coznection.com.
- ^ "Spotlight: IAMSOUND CEO Niki Roberton on Building a Home for Creative Directors Who Work With Haim, Tinashe, SOPHIE & More". www.billboard.com.
- ^ "Scenes from the fringe: IAMSOUND's Paul Tao on their 'L.A. Collection' series". www.latimesblogs.latimes.com.
- ^ "Interview: Charli XCX Talks Debut Album, Internet Haters, and Writing Icona Pop's "I Love It"". www.complex.com.
- ^ "Pitchfork Guide to Upcoming Releases: Spring 2015". www.pitchfork.com.
- ^ "Listen: Lord Huron - "The World Ender" New Album, Strange Trails Out April 7". www.undertheradarmag.com/.
- ^ Ferreiro, Laura (2010-02-05). "The Nonsound of Iamsound". LA Weekly. Retrieved 2013-06-07.
- ^ "Mk.gee Signs With IAMSOUND Records, Shares New Single 'Untitled'". www.billboard.com.
- ^ "MOCA, IAMSOUND collaborate on concert series". www.latimes.com.
- ^ "Ford Goes Indie For Transit Connect, Teams With Pitchfork and Iamsound". www.billboard.com.
- ^ "Spotify In-House: Billie Eilish Experience".
- ^ "Solange Is Curating a Performative Art Series at the Getty Center Museum". www.hypebeast.com.
- ^ "Building Bridge-s: Solange Knowles curates a two-day programme of performances, films and talks at the Getty Center in Los Angeles". www.theartnewspaper.com.
- ^ "how to be a creative director in 2018". www.i-d.vice.com.
- ^ "Visual Art Studio". www.iamsound.com.
- ^ "WHOOP THIS ARCADE". www.houseofvanslondon.com.
