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Sidemen

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Sidemen
The Sidemen on their book tour in 2016. From left to right, behind couch: Harry Lewis, JJ Olatunji, Ethan Payne, and Simon Minter; on couch (aside from the fan third from left): Vik Barn, Tobi Brown, and Josh Bradley.
Personal information
NationalityBritish
OccupationYouTubers
Websitesidemenclothing.com
YouTube information
ChannelsSidemen
MoreSidemen
SidemenReacts
SidemenShorts
Associated channels
LocationLondon, United Kingdom[5]
Years active2013–present
Genres
Subscribers111.0 million (combined)[a][1]
Total views27.4 billion (combined)[a][1]
Network
Associated actsJme[4]
100,000 subscribers2016, 2018, 2020, 2021
1,000,000 subscribers2016, 2018, 2020
10,000,000 subscribers2020
Last updated: 1 December 2020

The Sidemen is a British YouTube group comprising KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S. The group is best known for its various YouTube channels, which have a combined total of around 16 million subscribers, as of February 2021.[1]

Members

The Sidemen and others playing a game of FIFA in 2014

The group has the following members:[6]

  • JJ Olatunji – known online as KSI (2013–present)
  • Simon Minter – known online as Miniminter (2013–present)
  • Josh Bradley – known online as Zerkaa (2013–present)
  • Tobi Brown – known online as Tobjizzle or simply TBJZL (2013–present)
  • Ethan Payne – known online as Behzinga (2013–present)
  • Vik Barn – known online as Vikkstar123 (2013–present)
  • Harry Lewis – known online as Wroetoshaw or simply W2S (2014–present)

History

Some of the members knew each other before the group was formed. Bradley and Brown both attended Bexley Grammar School in London and KSI and Minter both attended Berkhamsted School in Hertfordshire.[7]

The group originates from a Rockstar Games Social Club group made on 19 October 2013 in Grand Theft Auto Online, called "The Ultimate Sidemen", which included all the members except for Lewis. In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group.[7] Describing the group name, Minter said in a video that "A sideman is basically someone's bitch who just follows them around [...] I was basically JJ's bitch that followed him around."[5]

In February 2014, KSI, Minter, Bradley, and Barn moved into a house together near London, which they referred to as the "Sidemen House",[7][8][9] which allowed them to collaborate more often.[10]

On 1 December 2020, the group's eponymous YouTube channel surpassed 10 million subscribers. Each member of the group was awarded their own Diamond Play Button by YouTube to mark the milestone.[11]

YouTube content

The group has four YouTube channels, Sidemen, MoreSidemen, SidemenReacts and SidemenShorts across which it publishes a variety of videos including challenges, sketches and video game commentaries.[12][13][14] Since 2018, the group has released a weekly video series named Sidemen Sundays on the Sidemen channel.[15]

As of February 2021, the Sidemen channel has over 10 million subscribers and 2 billion views,[16] MoreSidemen has over 4.4 million subscribers and 1.2 billion views,[17] and SidemenReacts has over 2 million subscribers.[18]

On 18 June 2018, the group released a web television series titled The Sidemen Show, available exclusively on YouTube Premium.[19] It comprises seven 30-minute episodes filmed around the world alongside a number of celebrity guests.[20][21]

In March 2020, the Sidemen released a twenty-minute YouTube video titled "#StayHome". The video featured the Sidemen and more than one hundred other YouTube video creators and other celebrities raising awareness of the UK's "stay at home" campaign which aimed to reduce the spread of COVID-19 in the UK.[22][23] All of the advertising revenue generated from the video was donated to the NHS.[24]

Other projects

Since 2014, the group has sold and distributed Sidemen Clothing merchandise.[25][12]

On 18 October 2016, the group released a book titled Sidemen: The Book, published by Coronet Books, and embarked on a UK-wide promotional tour.[26][27] A number one best-seller in the UK, the book sold 26,436 copies within the first three days of its release.[28][29]

Sidemen Charity Football match 2018 at the Valley

The group has hosted three football events to raise money for various charitable causes. The first match, in 2016, was held at St Mary's Stadium, Southampton, raising over £110,000 for the Saints Foundation.[30][31] The second and third matches were held at The Valley Stadium, London, raising £210,000 for the NSPCC and the Charlton Athletic Community Trust,[32][33] and £65,747 for the Young Minds Trust and the Charlton Athletic Community Trust,[34] respectively.

In 2018, the group helped launch the mobile sports game, BoxTuber, produced by Viker Limited.[35]

Discography

Single with selected chart positions and year released
Title Year Peak chart positions
UK
[36] 		UK
R&B
[37] 		UK
Ind.
[38] 		NZ
Hot
[39] 		SCO
[40]
"The Gift"[41]
(featuring S-X) 		2019 77 40 11 27 26

Publications

  • The Sidemen (18 October 2016). Sidemen: The Book. Coronet Books. ISBN 978-1473648166.

Awards and nominations

Year Award Category Nominee(s) Result Ref.
2017 British Book Awards Non-Fiction: Lifestyle Book of the Year Sidemen: The Book Nominated [42]
2019 Shorty Awards Best YouTube Ensemble Sidemen Nominated [43]

Notes

  1. ^ a b Includes the Sidemen's three group channels and fifteen of their individual channels which host Sidemen content.

References

  1. ^ a b c See:
  2. ^ "Talent". Omnia Media. Archived from the original on 4 January 2020. Retrieved 4 January 2020.
  3. ^ "Sidemen". OP Talent. Archived from the original on 4 January 2020. Retrieved 4 January 2020.
  4. ^ Wynter, Courtney (30 March 2020). "Jme Joins Sidemen For A Hilarious Virtual Rap Battle". GRM Daily. Archived from the original on 31 March 2020. Retrieved 31 March 2020.
  5. ^ a b "KSI: how the YouTube millionaire, who beat Logan Paul in a celebrity boxing rematch, made his name". Business Insider. South China Morning Post. 13 November 2019. Retrieved 8 March 2020.
  6. ^ "Sidemen Clothing Limited – Overview". Companies House. 30 December 2014. Archived from the original on 24 February 2020. Retrieved 23 February 2020.
  7. ^ a b c The Sidemen (18 October 2016). Sidemen: The Book. Coronet Books. pp. 52–57. ISBN 978-1473648166.
  8. ^ Shaw, Dougal (19 April 2020). "Coronavirus: UK's first 'TikTok house' opens during outbreak". BBC News. Archived from the original on 7 May 2020. Retrieved 7 May 2020.
  9. ^ "TikTok UK house: Who's in it and what do you need to know?". Newsround. 20 April 2020. Archived from the original on 10 June 2020. Retrieved 10 June 2020.
  10. ^ Reiner, Andrew (30 April 2015). "An Interview With YouTube Sensation Vikkstar123". Game Informer. Archived from the original on 10 March 2020. Retrieved 10 March 2020.
  11. ^ Savic, Nikola (2 December 2020). "YouTuber's The Sidemen celebrate 10 million subscriber milestone". Ginx.
  12. ^ a b Andrews, Farah. "Insomnia Dubai: YouTube stars Sidemen coming to gaming convention". The National. Archived from the original on 27 October 2019. Retrieved 27 October 2019.
  13. ^ "YouTube stars The Sidemen at Insomnia Dubai Gaming Festival". Gulf News. 10 September 2019. Archived from the original on 27 October 2019. Retrieved 27 October 2019.
  14. ^ Dodgson, Lindsay. "Then And Now: How 30 of the world's most famous YouTubers have changed since their first videos". Insider. Retrieved 27 October 2019.
  15. ^ Patterson, Calum (31 October 2018). "Vikkstar123 explains why he's leaving the Sidemen House". Dextero. Retrieved 8 March 2020.
  16. ^ "Sidemen's YouTube Stats". Social Blade. Archived from the original on 1 December 2020. Retrieved 1 December 2020. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 27 October 2020 suggested (help)
  17. ^ "MoreSidemen's YouTube Stats". Social Blade. Archived from the original on 27 October 2020. Retrieved 1 December 2020.
  18. ^ "SidemenReacts's YouTube Stats". Social Blade. Archived from the original on 27 October 2020. Retrieved 1 December 2020.
  19. ^ Clarke, Stewart (4 June 2018). "YouTube Orders 'The Sidemen Show' Original Premium Series". Variety. Archived from the original on 25 November 2019. Retrieved 3 January 2020.
  20. ^ White, Peter (2 June 2018). "'The Sidemen Show': YouTube Debuts First Trailer & Dates Premium Reality Challenge Format". Deadline Hollywood. Archived from the original on 17 December 2019. Retrieved 3 January 2020.
  21. ^ "YouTube commissions Blue Ant's Sidemen Show". RealScreen. 4 June 2018. Archived from the original on 7 January 2020. Retrieved 7 January 2020.
  22. ^ "Coronavirus: YouTube stars urge fans to stay at home". BBC News. 29 March 2020. Retrieved 29 March 2020.
  23. ^ "KSI and Saffron Barker urge fans to stay inside as YouTube stars band together during coronavirus crisis". Metro. 29 March 2020. Retrieved 29 March 2020.
  24. ^ "Coronavirus: YouTube stars and celebrities rally together to urge fans to 'stay home'". Daily Mirror. 29 March 2020. Retrieved 29 March 2020.
  25. ^ "Sidemen Clothing Limited – Overview". Companies House. 30 December 2014. Archived from the original on 24 February 2020. Retrieved 23 February 2020.
  26. ^ Cowdrey, Katherine (2 June 2016). "'YouTube royalty' The Sidemen to Coronet". The Bookseller. Archived from the original on 4 January 2020. Retrieved 3 January 2020.
  27. ^ Barr, Gordon (22 September 2016). "YouTube sensations The Sidemen come to Newcastle". Chronicle Live. Archived from the original on 4 January 2020. Retrieved 3 January 2020.
  28. ^ Dillon, Poppy (26 October 2016). "The Sidemen's Debut Book Tops Charts". TenEighty. Archived from the original on 20 October 2019. Retrieved 3 January 2020.
  29. ^ Flood, Alison (26 October 2016). "YouTube stars the Sidemen are frontrunners in race for Christmas books No 1". The Guardian. ISSN 0261-3077. Archived from the original on 20 October 2019. Retrieved 3 January 2020.
  30. ^ Castro, Danilo (25 August 2018). "KSI Net Worth: 5 Fast Facts You Need to Know". heavy.com. Heavy Inc. Archived from the original on 29 October 2019. Retrieved 29 October 2019.
  31. ^ Rimell, William (4 June 2016). "Charity football match Sidemen FC v YouTube Allstars at St Mary's in Southampton raised more than £100,000 for the Saints foundation". dailyecho.co.uk. Southern Daily Echo. Archived from the original on 20 October 2019. Retrieved 29 October 2019.
  32. ^ "The Valley to host charity football match featuring famous YouTubers". Charlton Athletic F.C. 12 March 2017. Archived from the original on 3 January 2020. Retrieved 3 January 2020.
  33. ^ Charlton Athletic FC [@CAFCofficial] (25 July 2017). "👏 A half-time presentation confirms that the @SDMNFC match at The Valley in May raised £210,000 for @NSPCC and @CAFCTrust! #cafc" (Tweet) – via Twitter.
  34. ^ Gutelle, Sam. "YouTube Supergroup Sidemen Raise £65,747 For Charity, Premiere Trailer For YouTube Premium Series". Tubefilter. Archived from the original on 30 October 2019. Retrieved 29 October 2019.
  35. ^ Kent, Mike (20 August 2018). "KEEMSTAR, TrueGeordie and The Sidemen launch YouTube Boxing Mobile Game". Dexerto. Archived from the original on 2 November 2019. Retrieved 20 August 2018.
  36. ^ "UK Singles Chart". Official Charts Company. 26 December 2019. Archived from the original on 20 December 2019. Retrieved 4 January 2020.
  37. ^ "UK R&B Singles Chart". Official Charts Company. 26 December 2019.
  38. ^ "UK Independent Singles Chart". Official Charts Company. 26 December 2019.
  39. ^ "New Zealand Hot Singles Chart". Recorded Music NZ. 23 December 2019. Archived from the original on 20 December 2019. Retrieved 4 January 2020.
  40. ^ "Scottish Singles Chart". Official Charts Company. 26 December 2019.
  41. ^ "The Gift – Single by Sidemen on Apple Music". Apple Music. 15 December 2019. Archived from the original on 12 January 2020. Retrieved 12 January 2020.
  42. ^ "Hachette and Penguin Random House lead British Book Awards Books of the Year shortlists". The Bookseller. 15 March 2017. Archived from the original on 14 January 2020. Retrieved 14 January 2020.
  43. ^ "Michelle Obama, Noah Centineo, Marie Kondo, John Mulaney Win 2019 Shorty Awards". The Hollywood Reporter. 5 May 2019. Archived from the original on 30 October 2019. Retrieved 30 October 2019.
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