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Secret Magic Control Agency
Release poster
Directed byAleksey Tsitsilin
Written by
  • Analisa LaBianco
  • Vladimir Nikolaev
  • Jeffery Spencer
  • Aleksey Tsitsilin
  • Alexey Zamyslov
Based onHansel and Gretel by Brothers Grimm
Produced by
  • Sergey Selyanov (ru)
  • Vladimir Nikolaev (ru)
  • Sasha Shapiro
Starring
  • Nicholas Corda
  • Sylvana Joyce
  • Alyson Rosenfeld
  • Courtney Shaw
  • Erica Schroeder
  • Marc Thompson
Edited byAleksey Tsitsilin
Music byGabriel Hays
Production
companies
Distributed by
Release dates
  • March 18, 2021 (2021-03-18) (Russia)
  • March 25, 2021 (2021-03-25) (United States)
Running time
104 minutes[1]
Countries
  • Russia
  • United States
Languages
  • Russian
  • English
Budget$7 million[2]

Secret Magic Control Agency is a 2021 English-language Russian 3D computer-animated spy fantasy adventure comedy family film. The film is produced by Wizart Animation, CTB Film Company and QED International. The film is based on the story Hansel and Gretel by Brothers Grimm. The film's production has been presented in a variety of international film markets. The film released on 18 March 2021 in Russia by Sony Pictures Productions and Releasing (SPPR). Netflix acquired global rights to the film and was released on 25 March 2021 on the streaming service.

Plot

In a fantasy kingdom, where mermaids, witches, and wizards exist, all magic is regulated by the Secret Magic Control Agency. A few days before the King's birthday, the King is abducted by sentient food enchanted with black magic. To keep the rest of the kingdom out of panic and chaos, the royal guards agree to keep the abduction confidential and have the S.M.C.A. investigate. The S.M.C.A. assigns Agent Gretel along with Hansel, Gretel's disowned brother to finding the King, believing Hansel could use his magical abilities and knowledge of thievery to find the King, unaware that he is simply a con artist with no real magical abilities.

The counterintelligence mission starts as they identify a local pastry shop has a pantry behind a fireplace with sentient baked goods in it. Furthermore, Gretel discovers a potion room within the pantry, which includes a beaker of enchanted vanilla extract. Hansel and Gretel are turned into children after an ill-fated chase with a dog-shaped cookie destroyed the potion room. Unable to get help from the S.M.C.A., as no one believes that the children are Hansel and Gretel, they seek the assistance of Baba Yaga, a witch rumored to eat children. They learn that the enchanted vanilla extract came from the swamplands.

After escaping from Baba Yaga's, the siblings find their way to the swamplands, where mermaids live. However, the Lake Witch, Queen of the Mermaids, mistakes them for spies for Ilvira, the witch of the Gingerbread House and the former chef of the King. They are sparred from being turned into fish when her daughter recognizes Gretel as the one who saved her from a previous altercation. Hansel and Gretel discover that the mermaids have imprisoned more of Ilvira's goons. Despite having the cookies as prisoners, no one is able to get any information because the cookies speak in gibberish. Gretel frees the goons, believing they could lead them to Ilvira. Later they discover Ilvira's lair, where the kidnapped king resides. However, Ilvira managed to feed the King cookies infused with a love potion to force him to marry her, which would make her Queen. She captures the children and sends them into the cave-like oven.

In the oven, Hansel and Gretel argue with each other; Gretel is disappointed in her brother's occupation as a con artist while Hansel is saddened that Gretel prioritized her career as an agent over her own family. Hansel reveals to Gretel that while their parents did advocate for their children to be honest, their jobs as agents for the S.M.C.A. were not enough to fund Gretel's education and that Hansel had given up his chance at an honest life to pay for Gretel's tuition, which he told Gretel was a scholarship from the King. Gretel realizes how much Hansel had sacrificed for her. They make amends with each other and escape the oven.

The siblings prepare an antidote and head off to the wedding, following the beacons Hansel left behind throughout their journey. Gretel manages to give the King the antidote but the marriage gets sealed before they could stop Ilvira. Everyone else in attendance are under Ilvira's control, having also eaten her love potion-infused cookies. Before Gretel could pour the antidote into Ilvira's cookie-making machine, Ilvira takes the antidote back and shoves the children into the batter to be baked into cookies. However, using a gadget of S.M.C.A. equipment Hansel stole from the agency, Hansel and Gretel manage to escape and get the antidote back, dropping Ilvira into the cookie batter. She gets blasted into the air and lands on a giant donut hole that attacked Hansel and Gretel earlier.

Having saved the King and the kingdom from Ilvira, Gretel is awarded the title of "Best Agent" by the S.M.C.A. and Hansel is given an official license to perform magic, which he declines since he is incapable of using real magic. Gretel decides to work with her brother on all of her future assignments.

Voice cast

  • Sylvana Joyce as Gretel, sister of Hansel, an agent at the Secret Magic Control Agency
    • Courtney Shaw as young Gretel
  • Nicholas Corda as Hansel, brother of Gretel, a famous fraudster who pretends to be a wizard
  • Erica Schroeder as Ilvira, the witch of the Gingerbread House
  • Marc Thompson as the King/Circus Worker
  • Georgette Reilly as Agent Stepmother, the head of the Secret Magic Control Agency
  • Johanna Elmina Moise as Agent Stepdaughter, an inventor at the Secret Magic Control Agency
  • Mike Pollock as the Prime Minister
  • Mary O'Brady as Baba Yaga

Concept

Animated film

Within the context of the adaptations of the source material Hansel and Gretel, the creators of the film is adapting a 2021 animated Brother Grimm's fairy tale. They chose the gingerbread house fairy tale Hansel and Gretel as their focal point for their script that will be based on an animated film.[3][4]

However the animated version will not be limited to plot collisions, locations, and characters from the original literary source. The characters Hansel and Gretel in the film will be much more active than in the fairy tale who will become participants in comic situations.[4] The creators of the film stated the production will be based on three components - an entertaining story for all audiences, high-quality animation, and well-produced visual effects and background. They noted the Hansel and Gretel fairy tale has parental qualities associated with the story that revolves around the siblings Hansel and Gretel. The film's main audience will be the family.[3]

The creators of the film did accept the original story has elements of horror. They retold the archetypal horror tale in a way that it can be appealing to all the audience by adding elements of comedy.[5] Director Aleksey Tsitsilin remarked the film won't be a remake, "We wanted not to remake, but to rethink. Leave the logic of the narrative and string some additional details. The story begins to play with new colors, it becomes different, but at the same time you realize that it is all the same Hansel and Gretel."[6]

Production

Adaptations from source material

The German folklorists Brothers Grimm's collection of fairy tales compiled in Grimm's Fairy Tales (1812) has influenced world culture. According to the creators of the film for over two centuries, Hansel and Gretel has been adapted into feature films in many countries such as South Korea, Japan, Germany, and the United States.[3][7]

The first adaptation was in Germany by opera composer Engelbert Humperdinck who decided to adapt a series of entertaining verses into a full opera, Hänsel und Gretel that was performed in the German Empire on 23 December 1893. The music was in the style of German folk songs.[7] The opera was written to unearth the humor and comedy behind Grimm's fairy tale.[8][9]

In 1954 three films released in the United States, Germany, West Germany based on the fairy tale. The United States version, Hansel and Gretel: An Opera Fantasy was the nation's first non-Disney animated film produced by company RKO Pictures that was reviewed as a Technicolor production built in the Machine Age.[7][10][11] In the same year, Germany released Hänsel und Gretel directed by Walter Janssen. The film was described from a review at University of Düsseldorf as a post-war reinterpretation of the fairy tale suitable for viewing for all audiences.[12] In West Germany, Fritz Genschow released Hänsel und Gretel, a family film interpretation of the fairy tale.[13][14] Director Tim Burton's first live-action production was Hansel and Gretel that was lost ever since it showed only once in Disney Channel in 1983.[15][16]

Development

In 2018, the press service of Wizart Animation revealed plans for a Hansel and Gretel film.[17] According to research from Wizart Animation, no recently made major animated film about Hansel and Gretel has been released.[18] Disney released Children in the Thicket in 1932 and the animated musical Hansel and Gretel: An Opera Fantasy was released in 1954.[19] In context to their previous films, Wizart Animation is focusing on story integrity and humor.[3] On 6 November 2019 American Film Market, the studio revealed the exclusive poster and preliminary collection of artwork for the film Hansel and Gretel. Wizart Animation has experience in adapting 19th century fairy tales for the film industry that was featured in their The Snow Queen films.[20] It is intended they will utilize their inspiration and knowledge from their previous series to adapt a story from the globally recognized brand known as Brothers Grimm fairy tales.[20]

At the 2019 MIPCOM in Cannes, Wizart Animation showcased a preview of Hansel and Gretel. The events were part of the mipcom News magazine.[21][22] On 13 October 2019, a presentation of domestic animation projects was held at MIPJunior. Presented by Evgenia Markova, an official representative of the international markets MIPCOM, MIPJunior, and MIPTV, new material for Hansel and Gretel was featured.[23]

Wizart Animation founded a production pact with American-based film production studio QED International.[24][25] As a major international distributor under the parent company Media Content Capital, QED has managed to release such critical films as District 9.[20][26] The company has also produced films with actor Arnold Schwarzenegger.[27] Both companies agreed to creatively bolster the prospects for an international distribution collaboration.[20][26]

Yuri Moskvin, producer for Wizart, was in attendance as the managers from both sides signed a production pact. The arrangement is intended for high quality distribution. Sasha Shapiro of QED, stated: “We have been looking into both investment possibilities and creative expansion within the family/kids’ genre, and I believe that Wizart has all necessary potentials we have been looking for.”[24] The collaboration is one of Wizart Animation's first time entering into American film market, as they never had thorough motion picture theatrical release in the United States due to the countries' high throughput.[4]

At the September 2019, Toronto International Film Festival, as well as the 2020 EFM film market in Berlin, the film was presented.[28][29] At the 2020 Miami Kidscreen Summit, Hansel and Gretel was presented.[30]

Scriptwriting

While the original fairy tale is historically known for the different horror films adaptations, the writers took a different route and based an adaptation of the fairy tale within the genres of comedy and film family. The adaptation was created in a way to be in the template used by Brothers Grimm from their fairy tales that had both horror and comedy.[3]

For years the script was in development. The scriptwriters stated adapting the classic European fairy tale was complicated, since it had only two settings, a gingerbread house and a dense forest. However the opportunity was one of the script writing team's creative challenges.[6] More than 57 script variants were written. One scenario involved a father and his children living in a forest. One day, he is kidnapped by a witch, and the children go in search of him. They fall into a trap, and they have to serve an evil sorceress. At the same time, the children develop a plan to save themselves and save their father. The authors then explored the concept of the super-agent school where the troublemakers Hansel and Gretel enroll in. By the final script, the idea of a spy movie with super-agents was finalized.[31]

The scriptwriters focused on character development.[3] In the final version of the script, the main characters turn into children. The concept allowed them to completely transform some of the darker undertones in the Brothers Grimm fairy tale into a suitable scenario. The film emphasized the detective component, revolving the story around the story's main setting, the Secret Magic Control Agency. The scriptwriters reviewed films from the James Bond series, Kingsman, as well as Soviet Union 1968 spy film The Diamond Arm.[31]

The writers intend to keep the main characters Hansel, Gretel, and Gingerbread House sorceress intact while expanding the magic forest and Gingerbread House settings. They noted the scale at which they developed the fairy tale universe is intended to keep the knowledgeable viewers of the fairy tale engaged.[20] The idea of creating a Magical Security Agency opened up new directions for film production. The script turned into a global story with references to elements from other cultures including Baba Yaga, the antagonist fantasy grandmother character of Slavic mythology, the Frog Princess, mermaids on branches, boots-runners, yellow sphere gingerbread Kolobok-like character who is the villain's main weapon, Hogwarts whose architecture inspired Secret Magic Control Agency interior design, Sword in Stone, Pandora's Box, and the Aladdin's Lamp.[18][32]

Themes

Fantasy elements became cosmopolitan as Pushkin's fairy tales combined with western European fantasy.[32] The conflict of the plot revolves around the villain Ilvira. The writers explored the concept of love and sweets by Elvira's cooking with cookies, cupcakes, and candy. Ilvira was designed based on a caricature of the 1960s American actress Marilyn Monroe.[32]

Themes addressed in the film include family relationships, their importance and especially the family bond between siblings, even if they are sometimes incompatible with each other, as in the case of brother and sister Hansel and Gretel.[31] One of the main themes of the original fairy tale Hansel and Gretel is the concept of sibling loyalties. Brothers Grimm described how the siblings affected by poverty and parental loss grew up to trust and be loyal with each other.[33] The film explores the concept of kinship. The concept is described when super-agent sister Gretel and rogue brother Hansel must find common ground to rescue the King by affirming their sibling loyalty.[31][34]

Animation

The animation quality for the film was denoted as innovative and at an advanced level.[4] The animation took about three years, translating the storyboards which were first drawn in pencil into 3D. It was noted that more than 60 thousand frames were drawn in sync with the music. The episodes were changed more than thirty times. Over fifteen departments worked on the film and each frame moved according to the principle of a conveyor belt system.[35] Animation for the film was considerably influenced by works from prominent artists. The gingerbread house will be based on the work of Spanish architect Antoni Gaudí. The animators were influenced by director Tim Burton's ability to transform horror elements to charming characters featured in such films as the stop-motion animated film Corpse Bride.[3] The film is based on a new animation special effects system, the animation studio itself engineered. The system is based on the studio's own pipeline. The graphics technology will avail of new special effects and facial and skeleton setup which they intend to share with other independent studios in the future.[20][4]

Music

The score for Secret Magic Control Agency is composed by Gabriel Hays. The composer noted writing music for the genres of spy and fantasy required more thought because the music would contrast with each other. Additionally this area of music is generally unexplored. Using the "fun, whimsy, and heart" classical characters Hansel and Gretel as a template, the music was able to meld the fantasy with the spy genre.[36]

Release

Theatrical and streaming

The release of the fairy tale animation movie Secret Magic Control Agency was confirmed by the press service of Sony Pictures on 27 January 2021. The press emphasized the audience will be able to comprehend a new look to the classic fairy tale of Brothers Grimm.[37] The fantasy spy film will involve espionage conceptualized by the Department of Magical Security. The film will explain the effects of fraud and the concept of gentleman thief conceptualized by the character Hansel.[38] The character Gretel is described as the leading spy for the Secret Magic Control Agency.[39]

Secret Magic Control Agency released in Russia through Sony Pictures Productions and Releasing on 18 March 2021.[40] Netflix acquired global rights to the film. The Netflix team promoted and localized the film for international distribution. On 25 March 2021, the movie released under the Netflix Original brand.[41][42][43]

Secret Magic Control Agency trended second place in Behind the Voice Actors website in the first week of April.[44][45] According to a IndieWire report, by 29 March 2021 the film in Netflix went to Number 2 position in rankings.[46] In Mexico the film is one of the top watched film.[47] In Netherlands the film De Geheime Dienst voor Magie is the third most watched film.[48][49] EcranLarge report in France has noted there the film is the top 3 most-watched content: "After Klaus or The Willoughby Family, very popular animated films (our opinion on the first, and on the second), Hansel and Gretel, Secret Agents is shaping up to be another successful cartoon on Netflix, available since March 25."[50]

References

  1. ^ BBFC. "Secret Magic Control Agency". www.bbfc.co.uk. Retrieved 26 March 2021.
  2. ^ Minnibaeva, Elena (10 March 2021). "Воронежцы смогут увидеть мультфильм «Ганзель, Гретель и Агентство Магии» в кино с 18 марта" [Voronezh residents will be able to see the cartoon "Hansel, Gretel and the Agency of Magic" in the cinema from March 18]. riavrn.ru (in Russian). Retrieved 7 April 2021.
  3. ^ a b c d e f g Milligan, Mercedes (26 April 2019). "Wizart Brings Not-So-Grimm Fairy Tale 'Hansel and Gretel' to Cannes". Animation Magazine. Retrieved 7 November 2020.
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  33. ^ Sutton-Smith-Lamb-Bank-Khan 2014.
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  45. ^ "Top Listings- Trending Movies This Week". Behind The Voice Actors. Retrieved 26 March 2021.
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  48. ^ "De Top-3 best bekeken films op Netflix" [The Top 3 most-watched films on Netflix]. Filmtotaal (in Dutch). Retrieved 30 March 2021.{{cite web}}: CS1 maint: url-status (link)
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Bibliography