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Think and Learn Private Ltd.
Company typePrivate
Industry
Founded2011; 14 years ago (2011)[1]
Founders
Headquarters
Bangalore, Karnataka[1]
,
India
Area served
Worldwide
Key people
Byju Raveendran (Founder & CEO)
Divya Gokulnath (Co-Founder & Director)[2]
ProductsBYJU’S - The Learning App
RevenueIncrease ₹2,800 crore (US$330 million) (FY 2020)[3]
Subsidiaries
  • TutorVista
  • Osmo
  • WhiteHat Jr
  • LabInApp Technology Pvt Ltd
  • Aakash Educational Services Limited
  • Scholr
Websitebyjus.com

Byju’s is an Indian multinational educational technology company, headquartered in Bangalore, India. It was founded in 2011 by Byju Raveendran and Divya Gokulnath.[4][5]

History

Byju's CEO Byju Raveendran

Byju's' app was developed by Think and Learn Pvt Ltd, established by Byju Raveendran and Divya Gokulnath in 2011.[4][1][6] Raveendran, who was trained as an engineer, started coaching students to pass mathematics exams in 2006.[4] In 2011, he and his wife founded an educational company with the help of his students offering online video-based learning programs for the K-12 segment as well as competition exams.[7][8] In 2012, Think and Learn entered both Deloitte Technology Fast 50 India and Deloitte Technology Fast 500 Asia Pacific ratings and has been present there ever since.[1][9]

In August 2015, after 4 years of developments, the firm launched Byju's: The Learning App.[10][7][11]

In 2017, Think and Learn launched Byju's Math App for kids and Byju's Parent Connect app to help parents track their child's learning course.[12][13] By 2018, it had 1.5 crore (15 million) users and 900,000 paid users.[14][15] In July 2019, Byju's won the sponsorship rights for the Indian cricket team jersey, replacing its former sponsor Oppo.[16] Shah Rukh Khan is the brand ambassador for Byju's.

Products and services

Byju's is an education tutoring app that runs on a freemium model,[17] with free access to content limited for 15 days after the registration.[17][18] It was launched in August 2015,[19] offering educational content for students from class 4 to 12. and In 2019 Early learning program has started for class 1 to 3.[14] It also trains students for examinations in India such as IIT-JEE, NEET, CAT, IAS and international examinations such as GRE and GMAT.[20]

Academic subjects and concepts are explained with 12-20 minute digital animation videos.[21][22][23] Byju's reports to have 4 crore (40 million) users overall, 30 lakh (3 million) annual paid subscribers and an annual retention rate of about 85%.[24][25] In 2019, the company announced that it would launch its app in regional Indian languages.[26][14] It also planned to launch an international version of the app for English-speaking students in other countries.[27][28] Recently, Byju's launched new programs in its Early Learn App for students of kindergarten as well.[29]

Acquisitions

  • In July 2017, Think and Learn acquired TutorVista (including Edurite) from Pearson.[30][31][32]
  • In January 2019, Byju's acquired a US-based Osmo, a maker of educational games for children aged 3–8 years for $120 million.[33]
  • Byju's also acquired Indian startup WhiteHat Jr for $300 million.[34]
  • According to a report, Byju's has signed a deal to acquire Aakash Educational Services for US$1 billion.[35]
  • In February 2021, Byju’s acquires Mumbai-based doubt clearing platform Scholr.[36]
  • In April 2021, Byju's acquired test prep firm Aakash Educational Services Ltd. in an estimated $950 million cash and stock deal. Aakash's founders and Blackstone Group will receive minority stakes in Byju's as part of the deal.[37]

Funding and financials

Controversy

Byju's subsidiary WhiteHat Jr. was asked to remove their five television advertisements by the Advertising Standards Council of India (ASCI) due to misleading advertisements.[54] WhiteHat Jr. had created a fictional character named "Wolf Gupta" for its social media advertisements, without disclaiming that he was just a character. They often claimed his age to be between 6–14 years who got job offers worth crores in multiple posters.[55]

Byju's was ordered to pay ₹52,000 as compensation to Dinesh Kumar of Aminjikarai. Byju's' advertisement had promised that classes were scheduled to commence in the first week of December 2020. But, the classes started one month later in January 2021 at Anna Nagar with no infrastructure and no faculty, and the venue was changed thrice.[56]

Awards and nominations

Year Award or recognition Type of award Result/ranking
2017 Express IT Awards Personal Won[57]
2017 Deloitte Technology Fast 500 Asia Pacific Company 126[58]
2016 Deloitte Technology Fast 500 Asia Pacific Company 115[59]
2015 Deloitte Technology Fast 500 Asia Pacific Company 167[60]
2014 Deloitte Technology Fast 500 Asia Pacific Company 329[61]
2017 Deloitte Technology Fast 500 Asia Pacific Company 176[62]
2012 Deloitte Technology Fast 500 Asia Pacific Company 321[63]
2016 Wharton Reimagine Education Overall Ed Tech Award (Best Educational App) Company Won[64][65]
2016 VCCircle Awards (Education company of the year) Company Won[66][21]
2017 FT/IFC Transformational Business Awards Company Nominated[67]
2016 Future of India Awards Company Won[68]
2016 Global Mobile App Summit & Awards (Education) Company Won[69]
2010 CNBC TV18 CRISIL Emerging India Award (Education) Company Won[21]
2017 CNBC TV18 India Business Leader Awards (Young Turk of the Year) Company Won[70]
2018 Business Standard Annual Awards for Corporate Excellence Company Won[71]
2017 Amazon Web Services Mobility Awards (Established Education App of the Year) Company Won
2018 EY Entrepreneur of the Year Award (Start up) Personal Won[72]

See also

References

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