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CAID (technology)

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CAID is an advertising technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable. Besides a free demo, the technology was unimplemented as of March 2021 and Apple was aware but had yet to address the effort.[1] Public release is unannounced but anticipated later in the month.[2]

References

  1. ^ McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
  2. ^ Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.

Further reading

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