CAID (technology)
CAID is an advertising technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable.
Besides a free demo, the technology was unimplemented as of March 2021[update] and Apple was aware but had yet to address the effort.[1] Public release was unannounced but anticipated later in the month.[2] Companies testing the system reportedly include ByteDance and Tencent.[1]
CAID is believed to be an open framework based on device fingerprinting that uses a common API service, initially operated by the China Advertising Association. to coordinate activities by multiple actors.[3]
References
- ^ a b McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
- ^ Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.
- ^ Bauer, Alex (2021-04-06). "Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple". AdExchanger. Retrieved 2021-05-01.
Further reading
- Higgins, Patience Haggin and Tim (March 26, 2021). "Apple's Move to Block User Tracking Spawns New Digital Ad Strategies". Wall Street Journal. ISSN 0099-9660.
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