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Afripedia[1][2] is a common name for two distinct projects produced by Teddy Goitom: one is the Afripedia documentary series in five episodes[3], the other one is Afripedia, the digital platform, winner of 2020 Swedish Design Awards Design S for the best design[4].

Afripedia
Directed by
  • Teddy Goitom
  • Benjamin Taft
  • Senay Berhe
Produced byTeddy Goitom
Starring
  • Wiyaala
  • Jojo Abot
  • Titica
  • Serge Attukwei Clottey
  • Khoudia Touré
  • Lethabo Tsatsinyane
  • Bradley Abrahams
  • Emilia Abrantes
  • Martin Abrokwah
  • Mantse Aryeequaye
  • Floyd Avenue
  • Fanny Beatz
  • Black Fire
  • Jim Chuchu
  • Omar Victor Diop
  • Xander Ferreira
  • Ho Chi Fu
  • Ebrahim Hajee
  • Cyrus Kabiru
  • Andrew Kaggia
  • Mark Kaigwa
  • Selly Raby Kane
  • Rasty Knayles
  • Oscar Lemphane
  • Dama Linda
  • Nathi Louw
  • Nick Matthews
  • Kepi Mngomezulu
  • 'Funky' Masike Mohapi
  • Tshepo Mohapi
  • Nástio Mosquito
  • Mr. Dmus
  • Bobb Muchiri
  • Daniel Muli
  • Barbara Muriungi
  • Sionne Neely
  • Anto Neosoul
  • Musa N. Nxumalo
  • MC Sacerdote
  • DJ “Blinky” Bill Sellanga
  • Gabriel Show
  • Anthony Smith
  • Cabo Snoop
  • Ken Aicha Sy
Cinematography
  • Senay Berhe
  • Benjamin Taft
Edited by
  • Benjamin Taft
  • Senay Berhe
  • Mário Bastos
  • Sylvester Monyak
  • Ivan Spee
  • Dimitris Vulalas
Music by
  • Chapee
  • Marcus Price
  • Daniel Savio
  • Fanny Beatz
  • Dirty Paraffin
  • Nástio Mosquito
  • Jakob Myrman
  • Will Rock
Production
company
Stocktown Films
Release dates
25th September 2014 on Sveriges Television, Kunskapskanalen and Utbildningsradio[5]
Running time
5 episodes x 28 minutes
Languages
  • English
  • Portuguese
  • French


Afripedia Documentary TV Series

Afripedia[6] is a documentary series in 5 episodes featuring the new African creative talents and depicting the creative scenes of 6 African countries; Angola, Ivory Coast, Kenya, Ghana, Senegal, and South Africa[7]

Afripedia documentary series features artists Cyrus Kabiru (Kenya), Wiyaala (Ghana)[8], MC Sacerdote (Angola)[9], Hochi Fu[10], Jojo Abot[11], Just a Band (Kenya)[12], Khoudia (Senegal)[13], Bob Mũchiri (Kenya), Titica[14], Nástio Mosquito (Angola), Fanny Beatz (The Ivory Coast)[15], Anto Neosoul (Kenya), Selly Raby Kane (Senegal), Andrew 3D, Serge Attukwei Clottey/Afrogallonism, Delphine Diallo, and others.

Production

Afripedia series was filmed in Ghana, Kenya, South Africa, Angola, Senegal and Ivory Coast[16],[17].

Afripedia was directed by directors Teddy Goitom, Benjamin Taft and Senay Berhe and produced by Teddy Goitom[18].

The Afripedia research started in 2009, and it’s been an ongoing project. The project has been self-funded from the start; directors of Afripedia filmed commercials in order to support the documentary series. As the expenses rose, financing hasn’t come easy[19], so the directors travelled Europe to pitch the idea and finally received funding from a cultural fund,[20] The Swedish Postcode Foundation,[21] to finish the final episodes.

Release

The first episode of the Afripedia series premiered on August 31st, 2014, at the African Film Festival Cinema Africa[22] in Stockholm, Sweden, when it was shown to a live audience.

Afripedia episode Angola and Kenya featuring the kuduro performer Titica, artist Nástio Mosquito, producer MC Sacerdote and 3D animator Andrew Kaggia had its TV premiere on September 25th 2014, at 22.20 on the Swedish National TV Sveriges Television, Kunskapskanalen[23].

Reception

Afripedia documentary series was well received and shown across more than 70 festivals[24][25]. Journalist Ricci Shryock stated: “All in all though, a great mini-doc that shows a slice of Dakar not always recognized on the global scene.”[26].

Selected TV broadcast

Selected film festivals

Afripedia Digital Platform

Teddy Goitom and Senay Berhe are the co-founders of Afripedia[49], which was launched in 2019. Afripedia is a creative industry tool designed for talent search and the world's first platform featuring African descent creatives worldwide. Afripedia is a space of equal access to film, fashion, and design opportunities, where brands, corporations, or creatives can find talent and inject more diversity into an otherwise homogeneous culture and media industry. Afripedia was born out of the well-received[50] documentary series Afripedia that chronicled a new generation of African creatives. After filming the documentary series and realizing that there are so many African creatives with less access to opportunities[51], the co-founders Teddy Goitom and Senay Berhe came up with an idea to create a platform on which this gap could be bridged.

Co-founders Teddy Goitom and Senay Berhe participated in an incubator program New Museum, New Inc. in New York, in 2015-2017[52].

In an interview with Art Africa magazine Teddy Goitom stated that there would be many innovative projects that share Afripedia’s goal; to empower artists and increase the representation of people of African descent working in creative industries[53].

File:AFRIPEDIA ELINABERG grupp 2 helbild.jpg
Swedish Design Awards / Photo by by Elin Åberg. On image (from the left): Teddy Goitom, Biola Kadiri Fischer, Sofia Shiervani

Awards

In 2020, the Afripedia.com platform and its designer Biola Kadiri Fisher won the best digital platform[54] at the Swedish Design Awards Design S[55].

References

  1. ^ Afripedia.com
  2. ^ https://africa.film/afripedia-a-stocktown-documentary-series/
  3. ^ https://www.redbull.com/int-en/shows/afripedia
  4. ^ https://design-s.se/en/winners-2020/
  5. ^ https://www.okayafrica.com/afripedia-stocktown-angola-kenya-south-africa-senegal-ghana/
  6. ^ https://www.redbull.com/int-en/shows/afripedia
  7. ^ https://www.okayafrica.com/afripedia-stocktown-angola-kenya-south-africa-senegal-ghana/
  8. ^ https://www.redbull.com/int-en/episodes/ghana-afripedia-s01-e01
  9. ^ https://www.redbull.com/int-en/episodes/angola-afripedia-s01-e05
  10. ^ https://www.redbull.com/int-en/episodes/angola-afripedia-s01-e05
  11. ^ https://www.redbull.com/int-en/episodes/ghana-afripedia-s01-e01
  12. ^ https://www.redbull.com/int-en/episodes/kenya-afripedia-s01-e02
  13. ^ https://www.redbull.com/int-en/episodes/senegal-afripedia-s01-e04
  14. ^ https://www.redbull.com/int-en/episodes/angola-afripedia-s01-e05
  15. ^ https://afripedia.com/stories//meet-fanny-beats-the-woman-at-the-heart-of-the-ivory-coast-s-hip-hop-community
  16. ^ http://edition.cnn.com/2011/WORLD/africa/04/04/stocktown.south.africa.documentary/
  17. ^ https://www.newinc.org/archive/afripedia-profile-2017-7n3xk
  18. ^ https://www.calvertjournal.com/articles/show/4433/calvert-22-afripedia-documentaries-african-street-style-festival
  19. ^ https://shadowandact.com/the-internet-needs-more-afripedia-an-interview-with-teddy-goitom-the-ethiopianeritrean-film-producer-behind-it
  20. ^ https://www.themantle.com/arts-and-culture/teddy-goitom-finds-africas-creatives-streets-interview
  21. ^ https://postkodstiftelsen.se/en/
  22. ^ https://cinemafrica.se
  23. ^ https://stocktown.com/afripedia-welcome-to-creativity/
  24. ^ afripedia.com
  25. ^ https://calvert22.org/film-screening-afripedia-pop-up-cinema-at-the-african-street-style-festival/
  26. ^ https://africasacountry.com/2015/05/we-review-afripedia-a-visual-guide-to-contemporary-urban-culture-on-the-continent
  27. ^ https://yle.fi/aihe/ohjelma/afripedia
  28. ^ https://www.redbull.com/int-en/shows/afripedia
  29. ^ https://www.modernghana.com/entertainment/33762/afridocs-sub-saharan-africa-broadcast-presents.html
  30. ^ https://www.okayafrica.com/afripedia-stocktown-angola-kenya-south-africa-senegal-ghana/
  31. ^ https://ncartmuseum.org/calendar/event/2020/05/21/vitural_afripedia_screenings_and_discussion_may_21_2/1200
  32. ^ https://visit.ncartmuseum.org/298/571
  33. ^ https://www.lantarenvenster.nl/programma/afripedia-kenia-senegal-new-york/
  34. ^ https://www.caribbeancreativity.nl/events/africadelic-festival-2020/
  35. ^ https://www.cinema.co.il/en/event/אפרימדיה/
  36. ^ https://www.ugenda.nl/home/nieuws/item/12592-bruisend-en-booming-afrika-tijdens-africa-now
  37. ^ https://www.filmlinc.org/daily/new-york-african-film-festival-2015-lineup/
  38. ^ https://africanfilmny.org/films/afripedia-x-new-york/
  39. ^ https://www.nypl.org/events/programs/2016/02/18/films-schomburg-afripedia
  40. ^ http://africasout.com/brooklyn-museum-first-saturday
  41. ^ https://www.newinc.org/archive/afripedia-showing-at-national-sawdust-4ltjg
  42. ^ https://www.dgibyen.dk/media/filer_public/12/96/1296a243-8177-4f17-a3b5-8a1f1836faaf/udstillingerioeksenhallen2009-2018_res150.pdf
  43. ^ https://artgallery.yale.edu/calendar/events/film-screening-african-cinema-1966-present-la-noire-de-1966-and-afripedia-senegal
  44. ^ https://www.portalafro.com.br/8o-encontro-de-cinema-negro-zozimo-bulbul-brasil-africa-e-caribe-de-27-de-maio-a-03-de-junho/
  45. ^ http://www.filme-aus-afrika.de/fileadmin/media_faa/fotos/Pressebilder/Afrika_2017/African_Film_Festival_Cologne_off_to_a_good_start_-_THE_AFRICAN_COURIER.pdf
  46. ^ https://www.theatreonline.com/Spectacle/Act-Africa/57794
  47. ^ https://www.goethe.de/ins/et/en/ver.cfm?fuseaction=events.detail&event_id=20468342
  48. ^ http://selam.se/eng/artists/afripedia-se
  49. ^ www.afripedia.com
  50. ^ https://africasacountry.com/2015/05/we-review-afripedia-a-visual-guide-to-contemporary-urban-culture-on-the-continent
  51. ^ https://artafricamagazine.org/the-innovation-issue-13-3-in-conversation-with-teddy-goitom-afripedia/
  52. ^ https://www.newinc.org/archive/afripedia-profile-2017-7n3xk
  53. ^ https://artafricamagazine.org/the-innovation-issue-13-3-in-conversation-with-teddy-goitom-afripedia/
  54. ^ https://design-s.se/en/winners-2020/
  55. ^ http://africanent.se/2020/12/afripedia-prisas-av-swedish-design-award/