Priamyi

Pryamiy
Country	Ukraine
Broadcast area	Ukraine
Programming
Language(s)	Ukrainian
Picture format	576i (16:9 SDTV); 1080i (HDTV)
History
Launched	1 January 1992; 32 years ago
Replaced by	Pryamiy
Former names	Tonis
Links
Website	prm.ua

Pryamiy (Template:Lang-uk) is a private Ukrainian TV channel whom under the name Tonis (Template:Lang-uk) was established in 1989. In 2017 the channel changed ownership and was revamped under its current name.^[1]

History

TV-channel «Tonis»

TV-channel «Tonis» was established in 1989 with headquarters in Mykolaiv. That same year it was licensed to satellite channel WORLDNET. In 1992 the head office moved to Kyiv, the channel began broadcasting in the capital. Parallel experimental satellite began broadcasting as part of the "slave channel". «Tonis» received the right to broadcast in 12 regions of Ukraine.

On December 8, 1993 a new logo was launched because its first logo was short-lived.

TV-channel «Pryarmiy»

In early 2017, the ownership of the television company changed. It was announced that the channel will change the subject on the information-analytical and most likely it will also change its name to "Pryamiy" (which could be translated in English as "Direct" or as "Straight"). The launch of the updated channel was scheduled for August 24, 2017.^[2]^[3] On this 24 August (Independence Day of Ukraine) the channel did start to broadcast under its new name.^[4]

On February 18, 2021, the former President Petro Poroshenko announced that he bought the TV channel for a high amount.^[5]

Audience

During 2005-2006 «Tonis» increased the amount of broadcasting and coverage in the regions of Ukraine. The potential audience of 18 million viewers in 230 settlements of Ukraine, one in 54 cities included in the telemetry panel of GfK-USM has a population of over 50 thousand people, representing 75% of the audience panel.

In the short term «Tonis» will build a regional network broadcasting and become a channel that covers almost all of the monitoring panel "50,000 +". The audience for which is updated «Tonis» - aged 16 to 70 years.

Total Speech

Total Speech - 24 hours a day. Satellite: AMOS 2, Frequency - 10759 MHz, polarization - horizontal error correction 3/4, Symbol rate 30000 Mc/sec.

References

^ (in Ukrainian) "Tonis" Makeenko was renamed "Direct", Ukrayinska Pravda (20 July 2017)
^ "Яким буде оновлений "Тоніс"". ua.telekritika.ua. Retrieved 2017-05-05.
^ ""Тоніс" найближчим часом змінить назву". ua.telekritika.ua. Retrieved 2017-05-05.
^ Channel "Straight" began broadcasting, Den (25 August 2017)
^ Іра, Рябоштан (2021/02/18). "Порошенко купив Прямий канал. Хоче захистити його від санкцій". Retrieved 2021/05/05. {{cite web}}: Check date values in: |access-date= and |date= (help)CS1 maint: url-status (link)