LifeStyles Condoms
 | |
| Product type | Condom |
|---|---|
| Owner | CITIC Capital (40%) Humanwell Healthcare (20%) Hillhouse Capital (18%) Boyu Capita (16%) CareCapital Partners (5%) |
| Country | China |
| Introduced | 1905 |
| Website | http://www.lifestyles.com/ |
LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2017, Ansell sold their condom business to a Chinese consortium for over US$600 million. Lifestyles HealthCare and all other Ansell affiliated condom brands (see below)
In 2017, sale of the sexual wellness business[1] to Chinese companies Humanwell Healthcare and CITIC Capital. The acquisition was completed on the same year.[2]
On November 9, 2020, Humanwell Healthcare, which held a 60% stake in the sexual division (the remaining 40% was held by CITIC Capital), announced the sale of a 40% stake for US$ 200 million to Chinese private equity firms Hillhouse Capital , Boyu Capital and CareCapital Partners, through the subsidiaries LFSY Holdings Limited, Autumn Appaloosa Limited and CareCapital Lifestyles Holdings, Ltd. After this announcement, the new ownership structure is 40% CITIC Capital, 20% Humanwell Healthcare, 18% Hillhouse Capital, 16% Boyu Capital and 6% CareCapital Partners.[3]
Advertising and marketing
In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it", to directly confront the AIDS epidemic.[4]
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[5]
Product line
- LifeStyles Skyn Condoms
- LifeStyles X2 Lubricated Condoms
- LifeStyles Ultra Thin Condoms
- LifeStyles Ultra Sensitive Condoms
- LifeStyles Ultra Sensitive Lubricated Condoms
- LifeStyles Ultra Lube Plus Condoms
- LifeStyles Ultra Lubricated Condoms
- LifeStyles Pleasure Tripped Condoms
- LifeStyles Ribbed Pleasure Condoms
- LifeStyles Sheer Pleasure Condoms
- LifeStyles Warming Pleasure Condoms
- LifeStyles His n' Her Pleasure Condoms
- LifeStyles Triple Pleasure 3-in-1 Condoms
- LifeStyles MEGA Condoms
- LifeStyles Studded Condoms
- LifeStyles Flavors/Colors Condoms
- LifeStyles Snugger Fit Condoms
- LifeStyles Condom Discs
- LifeStyles Classic Collection of Condoms
- LifeStyles Condom Pleasure Pack
- LifeStyles Premier Collection Lubricated Condoms
- LifeStyles Sensual Kit
- LifeStyles Ultra Ribbed Condom N' Ring Kit
References
- ^ "Ansell Agrees Sale of Sexual Wellness and Announces Share Buy-Back". Ansell - Press Releases. Retrieved 2021-01-31.
- ^ "Ansell Limited Announces the Closing of the Sale of Its Sexual Wellness Business". Ansell - Press Releases. Retrieved 2021-01-31.
- ^ "Sale of assets announcement (in chinese)". Humanwell Healthcare - Material Facts. Retrieved 2021-05-09.
- ^ "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27.
Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
- ^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.
External links
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