Insomnia Cookies
 | |
| Company type | Private |
|---|---|
| Industry | Bakery |
| Founded | 2003 Philadelphia, Pennsylvania, U.S. |
| Founder | Seth Berkowitz |
| Headquarters | New York City |
Number of locations | 192 stores (2021) |
Area served | United States |
| Owner | Krispy Kreme Doughnuts, Inc. (JAB Holding Company) |
| Website | insomniacookies |
Insomnia Cookies is a chain of bakeries in the United States that specializes in delivering warm cookies, baked goods, and ice cream.[1][2] Based in New York and Philadelphia, it was started in 2003 by Seth Berkowitz, a student at the University of Pennsylvania. There are 192 locations as of April 2021.[3] Most are located in close proximity to university campuses and cater to students who want to order cookies late at night.
History and operations
The concept was founded by Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia.[1] Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night.[1] From there the concept of cookie delivery grew.[4] The first retail store opened in 2004 in Syracuse, NY.[5]
Insomnia Cookies is based in New York City.[1] Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Most stores are open from 10:00 a.m. until 3:00 a.m. Monday-Friday, and from noon until 3:00 a.m. on weekends.[6]
The company has expanded throughout the continental U.S., opening its 100th store in 2016.[7] As of April 2021, the company had 192 locations.[3]
In 2018 Krispy Kreme, financed by JAB Holding Company, acquired Insomnia.[8] Insomnia Cookies continues to operate independently.[9]
In April 2021, the company opened its first store with an experimental CookieLab section, a "cookie speakeasy" that offers customizable cookies and a bar with milk and milkshake options.[3]
Products
Insomnia Cookies sells 12 varieties of cookies, as well as cookie cakes and brownies. Milk is also available with every order. Ice cream and ice cream sandwiches are offered at most stores.[10]
References
- ^ a b c d Van Allen, Peter (March 8, 2013). "Another place to get a cookie at 3 in the morning". Philadelphia Business Journal. Retrieved February 11, 2014.
- ^ Casey, Drew (October 10, 2015). "Midnight munchies? Insomnia Cookies has your back". CNBC. Retrieved June 26, 2016.
- ^ https://huffingtonpost.com/rajat-bhageria/an-interview-with-seth-be_b_6638500.html
- ^ "Insomnia Cookies Syracuse LLC". Business Lookup.
- ^ "Insomnia Cookies - FAQ". Insomnia Cookies. Retrieved May 4, 2021.
- ^ "Insomnia Cookies to Open Real Estate Search to All 48 States in the Continental U.S." BusinessWire. July 10, 2017. Retrieved May 4, 2021.
- ^ Nunes, Keith. "JAB Holdings to Acquire Insomnia Cookies". Food Business News.
- ^ Mascarenhas, Natasha (December 17, 2019). "VC Satisfies Its Sweet Tooth By Giving Insomnia Cookies $3.93M In Capital". Crunchbase. Retrieved May 4, 2021.
- ^ "Insomnia Cookies celebrates National Ice Cream Day". Bake Magazine. July 19, 2019. Retrieved May 4, 2021.