Tecovas (company)
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| Industry | Retail (Western wear) |
|---|---|
| Founded | 2015 (Austin, Texas) |
| Headquarters | Austin, Texas |
Key people | Paul Hedrick (CEO) |
| Products | Western wear: boots, hats, shirts, jeans |
| Website | tecovas.com |
Tecovas is an American clothing company specializing in Cowboy boots and Western-style apparel. The company was founded in 2015 by Paul Hedrick as a Direct-to-consumer business and is based in Austin, Texas.
History
Hedrick, a Dallas native, graduated from Harvard and began working as a management consultant in Greenwich, Conn., where he found it difficult to purchase cowboy boots. He started designing and manufacturing boots in Leon, Mexico,[1] before launching the online retailer in 2015.[2]
Retail Model and Expansion
Tecovas has focused on “streamlining the selection, giving clear explanations of the differences between styles, and offering transparency about the production and pricing”[3] of cowboys boots. In addition to its online sales, the company began opening brick and mortar stores in 2019,[4] opening locations in Austin,[5] Nashville,[6], Houston,[7] Charlotte,[8] and Charleston.[9] As of June 2021, Tecovas had a total of 16 stores across eight states.[10]
Growth during COVID-19 Pandemic
During the COVID-19 pandemic, Tecovas opened seven new physical locations. It grew sales as a result of digital advertising, taking advantage of declining ad costs.[11]
References
Category:Companies based in Austin, Texas Category:Boots Category:American companies established in 2015 Category:Online retailers of the United States Category:Clothing retailers of the United States Category:Clothing companies of the United States Category:Companies based in Texas
- ^ Hawkins, Lori (25 February 2020). "Austin boot company Tecovas raises $15 million". Austin American-Statesman.
- ^ Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
- ^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
- ^ Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
- ^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
- ^ Williams, William (16 October 2020). "Fifth + Broadway lands high-end boot retailer". NashvillePost.com.
- ^ Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
- ^ Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
- ^ Wise, Warren (28 October 2020). "Texas-based Western-wear chain expands east to downtown Charleston". The Post and Courier.
- ^ "Tecovas Stores".
- ^ Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.