Pearpop
pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by Cole Mason, Spencer Markel and Guy Oseary in October 2020.[1] The platform's main feature is its creator marketplace which connects smaller creators on TikTok to bigger creators for collaboration. Since its launch, the platform has garnered more than 10,000 creators including Heidi Klum, Loren Gray, Snoop Dogg and Tony Hawk, among others.[2]
History
Formation
Cole Mason, an ex-model signed to Ford Models, co-founded the company with Spencer Markel and Guy Oseary in October of 2020 after identifying that there was no platform which allowed creator-to-creator collaboration.[3]
Fundraising
In April 2021, pearpop announced it raised a $10 million Series A from Alexis Ohanian's venture capital firm Seven Seven Six, following its $6 million seed round from Guy Oseary and Ashton Kutcher. The company also has a variety of angel investors including Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk and others.[4][5]
Business Model and Technology
The company generates revenue by taking a 25% fee from its transactions on the platform. In May 2021, the company launched its Challenges feature to allow any creator on the platform to create their own challenges, allowing creators to incentivize other users on the platform to user their content.[6]
Reference section
- ^ Spangler, Todd; Spangler, Todd (2021-04-15). "Startup Pearpop Raises $16 Million to Fuel Social-Collab Marketplace". Variety. Retrieved 2021-07-05.
- ^ Millman, Ethan (April 15, 2021). "The Marketplace for Getting Celebs to Boost Your TikToks". Rolling Stone. Retrieved July 5, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ Ifeanyi, K. C. (2021-04-15). "PearPop wants to boost your social following by connecting you to TikTok stars for collabs". Fast Company. Retrieved 2021-07-05.
- ^ Sternlicht, Alexandra. "PearPop Just Raised $16 Million From Alexis Ohanian, Snoop Dogg, Amy Schumer And Others To Monetize TikTok Clout Sharing". Forbes. Retrieved 2021-07-05.
- ^ "Pearpop raises from The Chainsmokers, Alexis Ohanian, Amy Schumer, Kevin Hart, Mark Cuban, Marshmello, and Snoop Dogg". TechCrunch. Retrieved 2021-07-05.
- ^ "On Pearpop, TikTok Users Can Now Earn Cash Rewards for Song Promos". Billboard. Retrieved 2021-07-05.
External links section