LifeStyles Condoms
 | |
| Product type | Condom |
|---|---|
| Owner | CITIC Capital (40%) Humanwell Healthcare (20%) Hillhouse Capital (18%) Boyu Capita (16%) CareCapital Partners (2.5%) Puneet Puneet (2.5%) |
| Country | China |
| Introduced | 1905 |
| Website | http://www.lifestyles.com/ https://www.lifestylesglobal.com/ |
LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2017, Ansell sold their condom business to a Chinese consortium for over US$600 million. Lifestyles HealthCare and all other Ansell affiliated condom brands: Skyn (non-latex condom brand sold globally), Blowtex (sold in Brazil), LifeStyles (sold in Australia and in United States), Manix/Mates (sold in Europe: France, UK and others countries), Unimil (sold in Poland), Jissbon (sold in China).
In 2017, sale of the sexual wellness business[1] to Chinese companies Humanwell Healthcare and CITIC Capital. The acquisition was completed on the same year.[2]
On November 9, 2020, Humanwell Healthcare, which held a 60% stake in the sexual division (the remaining 40% was held by CITIC Capital), announced the sale of a 40% stake for US$ 200 million to Chinese private equity firms Hillhouse Capital, Boyu Capital and CareCapital Partners, through the subsidiaries LFSY Holdings Limited, Autumn Appaloosa Limited and CareCapital Lifestyles Holdings, Ltd. After this announcement, the new ownership structure is 40% CITIC Capital, 20% Humanwell Healthcare, 18% Hillhouse Capital, 16% Boyu Capital and 6% CareCapital Partners.[3]
Advertising and marketing
In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it", to directly confront the AIDS epidemic.[4]
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[5]
Product line
- LifeStyles Skyn Condoms
- LifeStyles X2 Lubricated Condoms
- LifeStyles Ultra Thin Condoms
- LifeStyles Ultra Sensitive Condoms
- LifeStyles Ultra Sensitive Lubricated Condoms
- LifeStyles Ultra Lube Plus Condoms
- LifeStyles Ultra Lubricated Condoms
- LifeStyles Pleasure Tripped Condoms
- LifeStyles Ribbed Pleasure Condoms
- LifeStyles Sheer Pleasure Condoms
- LifeStyles Warming Pleasure Condoms
- LifeStyles His n' Her Pleasure Condoms
- LifeStyles Triple Pleasure 3-in-1 Condoms
- LifeStyles MEGA Condoms
- LifeStyles Studded Condoms
- LifeStyles Flavors/Colors Condoms
- LifeStyles Snugger Fit Condoms
- LifeStyles Condom Discs
- LifeStyles Classic Collection of Condoms
- LifeStyles Condom Pleasure Pack
- LifeStyles Premier Collection Lubricated Condoms
- LifeStyles Sensual Kit
- LifeStyles Ultra Ribbed Condom N' Ring Kit
References
- ^ "Ansell Agrees Sale of Sexual Wellness and Announces Share Buy-Back". Ansell - Press Releases. Retrieved 2021-01-31.
- ^ "Ansell Limited Announces the Closing of the Sale of Its Sexual Wellness Business". Ansell - Press Releases. Retrieved 2021-01-31.
- ^ "Sale of assets announcement (in chinese)" (PDF). Humanwell Healthcare - Material Facts. Retrieved 2021-05-09.
- ^ "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27.
Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
- ^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.
External links
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