Flont
 | This article contains promotional content. |
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2016 |
| Founder | Cormac Kinney |
| Headquarters | , USA |
Area served | United States |
Key people | Carmen Busquets, Adrian Cheng |
| Website | Flont.com |
Flont is a company that provides jewelry as a service,[1][2] in partnership with over 40 brands.[3] A software developer and jewelry retailer, it enables high-touch sales via E-commerce, delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services.[4] Its founder was former president of a joint venture with Cartier and Richemont.[1]
In 2018, Chow Tai Fook, the largest jewelry retailer in Asia with a market cap of HK$106 billion,[5] announced a joint venture with Flont, to open up to 500 locations in China, inside Chow Tai Fook retail stores.[6][7]
According to a product review by People, "The concept is brilliant. Members have unlimited access to Flont’s entire fine jewelry collection, which means you can borrow as frequently as you like!"[8]
History
The founder of Flont, Cormac Kinney, is a software entrepreneur whose innovations have been cited in more than 4,000 patents. He raised over $500 million for eight startups, five of which have been acquired by public companies.[4] The company's investors include Carmen Busquets,[9] an early stage fashion technology investor,[10] known for investments in Net-A-Porter, Business of Fashion, Moda Operandi, Farfetch, and Lyst.[11] In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced an investment in the company.[12] Other investors in Flont include senior executives from Google, Coca-Cola, Revlon, The New York Times, Hudson's Bay, Neiman Marcus, Coach Inc., and Ritz-Carlton.[9]
Flont enables consumers to borrow fine jewelry, from brands including Cartier, Bulgari, and Tiffany & Co.,[1] and has exclusive partnerships with artisan designers, such as Mimi So, Hearts on Fire, John Hardy, Pamela Love and Sabine Getty.[13] In 2018, Flont added 30 more designers, with an entry level membership of $59 per month.[14]
References
- ^ a b c Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
- ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
- ^ Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
- ^ a b Feitelberg, Rosemary (2017-03-17). "Flont Strives to Shake Up High-End Jewelry With Sharing Model". Women's Wear Daily.
- ^ "50 leading companies in market capitalisation". 2018 HKEX Factbook (PDF). Hong Kong Exchanges and Clearing. 2019. p. 23. Retrieved 21 March 2019.
- ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
- ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
- ^ "We Tried It: Flont". People Magazine. 2017-07-27.
- ^ a b "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
- ^ Paton, Elizabeth (2016-09-19). "Carmen Busquets, Fashion E-Commerce's Fairy Godmother". New York Times.
- ^ "Carmen Busquets Portfolio". Carmen Busquets.com. 2017-05-22.
- ^ Sherman, Lauren (2017-10-11). "Adrian Cheng Launches C Ventures, an 'Investment Club' With Eye on Youth Culture". Business of Fashion.
- ^ Raphael, Rina (2016-09-15). "High-End Shopping in the Sharing Economy: Now We Can All Have Couture". Fast Company.
- ^ Simmons, Shea (2018-05-14). "Flont Demi's Jewelry Membership Program Lets You Shine Bright Like A Diamond On A Budget — EXCLUSIVE". Bustle.
External links
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