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Cartoonito (American programming block)

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Cartoonito
File:Cartoonito 2021 Logo.png
Network
LaunchedSeptember 13, 2021; 3 years ago (2021-09-13)
Country of originUnited States
OwnerThe Cartoon Network, Inc. (Warner Bros. Global Kids, Young Adults and Classics)
Running time
  • Cartoon Network:
  • 8 hours (weekdays)
  • 2 hours (weekends)
Original language(s)English
Official websiteCartoonito.com

Cartoonito is an upcoming American programming block that will premiere on September 13, 2021 on Cartoon Network, and will also be used as a dedicated section on streaming service HBO Max. Cartoonito targets a preschool audience of an age-range of 2–6.[1]

Background

See also: Cartoonito

Cartoonito is a brand name used by AT&T's WarnerMedia for a collection of television networks and programming blocks internationally including a United Kingdom and Ireland channel.

Previous programming attempts (1996–2006)

Educational block (1996–2005)

In 1996, Cartoon Network decided to create a Sunday morning block of preschool programs. The series featured Big Bag, a live-action/puppet television program by the Children's Television Workshop, Small World, and Cave Kids. However, Big Bag ran until 1998, while Small World ran until c. 2002.

By the time Big Bag left Cartoon Network's line-up in 2001, it would eventually be replaced with Baby Looney Tunes. It introduced Pecola, Sitting Ducks, and Hamtaro in 2003. The block moved to weekday mornings.

Tickle-U (2005–2007)

Main article: Tickle-U

Tickle-U was Cartoon Network's first attempt at an official weekday-morning preschool programming block, premiering August 22, 2005, and aired from 9 to 11 a.m. ET/PT programs on the line-up included two Teletoon series Harry and His Bucket Full of Dinosaurs and Gerald McBoing-Boing, one original series, Firehouse Tales, and British acquired shows Gordon the Garden Gnome, Peppa Pig, Little Robots, and Yoko! Jakamoko! Toto!. The block also featured two CGI characters as hosts: named Pipoca and Henderson.

It lasted until January 6, 2007. After the block ended though, some of the programming from the block still aired until 2007. Baby Looney Tunes was the only preschool show that still aired on Cartoon Network after the removal of preschool programming in 2007. It was eventually removed in 2010.

History

Launch (2021)

On February 5, 2021, Tom Ascheim stated in an interview with Kidscreen that Cartoon Network would expand its offerings to include series aimed at family audiences, girls, and preschoolers, in order to compete with some other preschool blocks like Disney Junior, PBS Kids and Nick Jr..[2] The interview ended with the acquisition of the broadcast rights to Thomas & Friends: All Engines Go, a reboot of the original Thomas & Friends series.

These plans culminated on February 17, when it was announced that WarnerMedia's international preschool brand Cartoonito would come to Cartoon Network in the United States (in addition to a streaming component on HBO Max).[3] Over 20 series are expected to be featured at its 2021 launch.[4]

In March 2021, the website for the block was made.[5]

On June 14, 2021, new idents of the block appeared on videos (which includes Esme and Roy, Mush-Mush and the Mushables, Care Bears: Unlock the Magic, and Love Monster) on Cartoonito's YouTube channel, and a newsletter was announced, with a new banner and avatar on the Cartoonito YouTube Channel in July.[6] A trailer for the block was released on July 29, 2021. [7] It was revealed that the mascots for the block use they/them pronouns.[8] Sneak previews of Cartoonito’s programming appeared on Cartoon Network in August.

On August 16, 2021, it was announced the block will launch on September 13, 2021. On Cartoon Network, the block will run for 8 hours (6 a.m. to 2 p.m. ET/PT) on weekdays and 2 hours (6 a.m. to 8 a.m. ET/PT) on weekends.[9]

Programming

Note: Cartoon Network Studios and Warner Bros. Animation both belong to the parent company WarnerMedia.

This category only includes shows that will originally air on the block.

Launch programming

Acquired programming

Title Premiere date Production company(s) Source(s)
Baby Looney Tunes September 13, 2021 Warner Bros. Animation
Bing Acamar Films
Brown Bag Films 		[10]
Caillou CINAR/Cookie Jar Entertainment
(WildBrain) 		[11]
Mush-Mush and the Mushables La Cabane Productions
Thuristar
Cake Entertainment 		[12][a]
Pocoyo Zinkia Entertainment [11]
Thomas & Friends: All Engines Go Mattel Television
Nelvana
Lucas the Spider September 18, 2021 Fresh TV
Cake Entertainment 		[13]
Care Bears: Unlock the Magic Cloudco Entertainment [b]
Love Monster BBC Children's Productions
Boat Rocker Studios
Karrot Animation
A Productions 		[14]

Upcoming programming

Original programming

Title Premiere date Production company(s) Source(s)
Bugs Bunny Builders TBA Warner Bros. Animation [a]
Batwheels
Jessica's Big Little World Cartoon Network Studios [a]
Tom and Jerry Junior Warner Bros. Animation [a]
Unlimited Squirrels! [a]

Acquired programming

Title Premiere date Production company(s) Source(s)
Dylan Fall 2021 9 Story Media Group
Brown Bag Films 		[10]
The Happos Family TBA Ferrero
Spider Eye Productions
Cyber Group Studios 		[15]
Ladybird Lu Brown Bag Films
9 Story Media Group
ITV Studios 		[16]

HBO Max exclusive programming

The following Cartoonito programs will stream exclusively on HBO Max.

Original programming

Title Genre Premiere Seasons Runtime Status
Little Ellen Comedy September 13, 2021 1 season, 40 episodes 15 min. Pending
The Not-Too-Late Show with Elmo (season 2) Talk show September 30, 2021 TBA TBA Pending

Acquired programming

Title Genre Premiere Seasons Runtime Status
Esme & Roy[c] Musical series/Fantasy September 13, 2021 2 seasons, 52 episodes 23 min. Pending
Mo Willems Storytime Shorts[d] Musical series/Fantasy September 13, 2021 1 season, 14 episodes 6–9 min. Pending
Sesame Street[e] Education September 13, 2021 1 season, 35 episodes 23 min. Ongoing

Upcoming original programming

Title Genre Premiere Seasons Runtime Status
Bea's Block[17] TBA TBA TBA TBA Series order
Mecha Builders Series order

See also

Notes

  1. ^ a b c d e Simultaneously premieres on both Cartoon Network and HBO Max
  2. ^ Previously aired on Boomerang and its streaming service.
  3. ^ Season 1 previously premiered on HBO, and Season 2 has been on the platform since 2020.
  4. ^ Has been on the platform since 2020.
  5. ^ Season 52 will premiere in Fall 2021. As part of Sesame Workshop's deal with HBO which has been in agreement since 2015, newer seasons air on PBS Kids nine months after they premiere on Cartoonito and HBO Max.

References

  1. ^ https://www.animationmagazine.net/tv/cartoonito-pre-k-block-debuts-sept-13-no-hbo-max-cartoon-network/
  2. ^ Whyte, Alexandra (February 5, 2021). "WarnerMedia's roadmap for world domination". Kidscreen.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "WarnerMedia Kids & Family to Debut Cartoonito, New Preschool Programming Block Based on Humancentric Learning to Launch this Fall on Cartoon Network and HBO Max" (Press release). WarnerMedia. February 17, 2021. Retrieved February 25, 2021.{{cite press release}}: CS1 maint: url-status (link)
  4. ^ Goldberg, Lesley (February 17, 2021). "Cartoon Network, HBO Max Double Down on Preschool Fare". The Hollywood Reporter. Retrieved February 18, 2021.
  5. ^ "Cartoonito | Cartoon Network's New Preschool Block | Coming Soon". www.cartoonnetwork.com. Retrieved 2021-06-21.
  6. ^ https://www.youtube.com/channel/UCrFslqncMIdjD2WfB6pAcEg
  7. ^ "YouTube". www.youtube.com. Retrieved 2021-07-30.
  8. ^ "Cartoonito Debuts Program Trailer and 'Sneak Peek' Clips". Animation World Network. July 29, 2021. Retrieved August 21, 2021.
  9. ^ Milligan, Mercedes (August 16, 2021). "Cartoonito Pre-K Block Debuts Sept. 13 on HBO Max & Cartoon Network". Animation Magazine. Retrieved August 19, 2021.
  10. ^ a b Milligan, Mercedes (July 27, 2021). "Cartoonito Greenlights 'Dylan,' Adds 'Bing,' 'Odo' & 'Pocoyo' to Lineup". Animation Magazine. Retrieved August 21, 2021.
  11. ^ a b Stalcup, Jamie (August 17, 2021). "WarnerMedia Sets Cartoonito Launch Date & Slate". WorldScreen. Retrieved August 21, 2021.
  12. ^ https://mushmushfun.com/
  13. ^ Milligan, Mercedes (2021-07-29). "Cartoonito Pre-K Block Debuts Trailer, First-Looks at 'Little Ellen' & 'Lucas the Spider'". Animation Magazine. Retrieved 2021-08-10.
  14. ^ "Cartoonito on Instagram: "There are millions of stars in the sky but …". archive.ph. 2021-08-05. Retrieved 2021-08-10.
  15. ^ The Happos Family | Who Wins This Competition? | Cartoonito, retrieved 2021-08-10
  16. ^ "9 Story Media Group's 'Ladybird Lu' Gets the Green Light". Animation World Network. Retrieved 2021-08-10.
  17. ^ Hayes, Dade; Hayes, Dade (2021-02-17). "WarnerMedia Unveils Ambitious Preschool And Kids Blocks On HBO Max, Cartoon Network; Preschool Slate To Reach 50 Originals By 2023". Deadline. Retrieved 2021-08-10.
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