Varsity Spirit
Varsity Spirit Corp. is an American organization that sells cheerleading, dance, team, and band apparel, trains cheerleaders and dancers at educational camps and hosts cheerleading competitions.[1] The company is best known for organizing and staging large-scale cheerleading activities within the United States.[2][3]
 | |
| Industry | Cheerleading, Camps and Competitions, Apparel, Accessories |
|---|---|
| Founded | 1974 |
| Founder | Jeff Webb |
| Headquarters | Memphis, TN, United States |
Area served | Worldwide |
Key people | Bill Seely (President) |
| Products | Cheerleader apparel and accessories |
| Owner | Varsity Brands |
| Parent | Bain Capital |
| Website | www |
It has origins that trace back to 1948.[4] Since its founding, Varsity Spirit has become known for its involvement in the cheerleading industry. In 1980, it hosted the first cheerleading championship called the National High School Cheerleading Championship and as of 2015, three of Varsity Spirit's national championships are televised on the ESPN Networks, including the National High School Cheerleading Championship, the National College Cheerleading and Dance Team Championship and the National Dance Team Championship. Select divisions are also aired live on ESPN 3.
Varsity Spirit camps train 325,000 cheerleaders from colleges, high schools, middle schools, and all star programs at 1,500 camps sessions around the United States. In all, 475,000 cheerleaders and dance team members compete at Varsity Spirit events.
In 2019, Varsity Spirit launched Varsity Pro, to serve professional dance and cheer teams in the NBA and NFL, providing custom choreography, apparel, audition combos and judges, and recruiting opportunities. Varsity Spirit also partnered with the Memphis Grizzlies as a sponsor in 2019, and became the Official Outfitter of the Grizzlies’ Dance Team, the Grizz Girls.[5]
In 2019, Varsity Spirit’s expansion continued into the band community with Varsity Performing Arts, consisting of Stanbury Uniforms, DSI and SA Feather, to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups with training camps, competition experiences, as well as apparel and accessories.
History and Leadership
Varsity Spirit was founded by Jeff Webb[6], a yell leader at the University of Oklahoma contemplating law school. While working in summers as a camp instructor for National Cheerleaders Association (NCA) with Lawrence Herkimer[7], he decided to start Universal Cheerleaders Association (UCA). Webb wanted to combine cheerleading with high energy entertainment and traditional school leadership. He founded UCA in 1974.[8]
Webb used marketing and promotional campaigns[9] to increase cheerleading's profile. In 1983, ESPN first broadcast eight hours of Varsity's national championships, a relationship that continues to this day. In 2002, Webb was featured in a USA Today article entitled From Megaphones to Mega-Profits. Varsity Spirit’s camps focused on teaching proper cheerleading techniques and leadership skills, and building participation of cheerleaders across the country and worldwide. [Delete, worked on driving the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide.] In 2004, they announced a merger with National Cheerleading Association (NCA) to form the largest partnership in the cheerleading and dance team industry.
In June 2010, Jeff Webb was called upon Title IX Case: Quinnipiac University in the federal trial in Connecticut, as an expert witness to clarify if Competitive College Cheerleading was a Title IX Compliant Sport to allow for the Quinnipiac University Volleyball Team to be replaced by the less costlier Quinnipiac University All Girl Cheerleading Team as proposed by the Quinnipiac University Athletic Department.[10]
In 2011, Varsity merged with Herff Jones, the Indianapolis-based provider of graduation, achievement and educational products and services, such as class rings and jewelry, yearbooks, motivation and recognition tools, and educational products. Jeff Webb was named President and COO in December 2012.[11]
Varsity Spirit and cheerleading safety
Varsity Spirit requires a Safety Awareness class for all of its more than 350,000 cheerleading camp attendees and worked with the National Collegiate Athletic Association (NCAA) to require that all college programs are under the direction of a safety certified coach[12]. For cheerleading safety, it partnered with the American Association of Cheerleading Coaches and Administrators (AACCA), a nonprofit risk management organization that has certified more than 20,000 coaches from its founding, and is seen as the standard of cheerleading safety. AACCA was founded in 1987 with initial funding from Varsity Spirit.
Since 2006, Varsity Spirit has provided safety audits for several of the NCAA Basketball Conference tournaments, including the Big 10 and others, to ensure the cheerleading squads are in compliance with safety requirements.
The NCAA's insurance company has only had a single catastrophic injury claim from cheerleading since 2006, when the NCAA partnered with Varsity and started requiring that coaches receive safety training like the AACCA course. Under the new safety program, both participant and coach training on technical cheerleading skills will emphasize learning in a progressive format, as well as on basic safety rules and limitations for games and practice[13]. Training is provided at Varsity Spirit summer camps throughout the country.[14]
The National Federation of State High School Associations (NFHS) developed a Spirit Coaches Education Program in 2007, and selected the AACCA Safety Course as the first course offering.[15] Varsity Spirit's educational curriculum also provides technical training in the more advanced safety modules presented by the NFHS.
In 2009, AACCA and Varsity Spirit announced stricter safety standards for all competitions, which addressed the proper environment and equipment for cheerleading activity and clarified the requirements for spotters on the competition floor. In May 2010, AACCA released new safety guidelines for elementary, middle and junior high school teams. In 2011, Varsity Spirit covered the cost of the AACCA Safety Course for 200 coaches.
In March 2011, Varsity Spirit supported USA Cheer as it developed the USA Cheer Safety Council in partnership with the American Sports Medicine Institute (ASMI) in Birmingham, Alabama, founded by Dr. James Andrews, the renowned orthopedic surgeon.
Philanthropy
St. Jude Children's Research Hospital
In 2011, Varsity Spirit began "Team Up for St. Jude," a fundraising campaign to support the children's research hospital. "Team Up for St. Jude" includes a letter writing campaign and Team Up for St. Jude Game Day events.[16] As of January 2015, Varsity Spirit, through the Team Up for St. Jude Spirited by Varsity campaign, has contributed more than $2.6 million to St. Jude. On July 8, 2019, Varsity Spirit’s parent
company, Varsity Brands, was awarded the “Spirit of St. Jude” award for its commitment to the hospital’s mission to defeat childhood cancer. Since the campaign began, Varsity Brands has raised $8 million for St. Jude.
The Sparkle Effect
The Sparkle Effect is a nonprofit organization that generates cheerleading and dance programs including students with disabilities.[17] Varsity Spirit partners with The Sparkle Effect to provide new cheerleading and dance uniforms to Sparkle Effect teams.[18][19] As of 2015, Varsity has provided uniforms to 140 Sparkle Effect teams.
CheeReaders
CheeReaders was created by Hannah McRae Young to encourage children from kindergarten to second grade to pick up a book and read.[20]
National School Spirit Day
National School Spirit Day, the third Friday of every September, was created in 2009 to celebrate the power of school spirit and the positive impact it has in schools and communities across the country. National School Spirit Day is the official kick off of the Varsity Brands School Spirit Awards – a program that honors students, staff and high schools that go above and beyond the definition of spirit. High schools across the country celebrate this day by hosting pep rallies at their school, announcing the Varsity Brands School Spirit Awards and encourage their students to participate, and sharing spirited moments throughout the year by using the trending hashtag #SpiritMatters. As a result of its strong influence, National School Spirit Day was recognized on the floor of Congress in 2014.[21][22]
Varsity Brands School Spirit Awards
The Varsity Brands School Spirit Awards celebrate schools, organizations and individuals that go above and beyond the call of duty to build school pride, student engagement and community spirit. In 2014, Varsity Brands released a study revealing the powerful link between school spirit, involvement, achievement and self-confidence. It was found that students with higher levels of spirit perform better academically, are more involved, and feel happier and more connected to their schools and communities. Because of these findings, Varsity Brands awards $100,000 across 25 categories, including $3,000 to each winner and a $25,000 Grand Prize for America’s Most Spirited High School each year to celebrate the unique spirit stories of students, administration and high schools across the country.[23]
References
- ^ "Cheerleaders". Penn & Teller: Bullshit!. Season 8. Episode 1. July 10, 2010. Showtime.
- ^ "Cheerleading may not be a sport, but it is an industry". Christian Science Monitor. 2010-07-22. ISSN 0882-7729. Retrieved 2020-09-30.
- ^ "Industry Profile: Jeff Webb of Varsity Brands, Inc". Cheercoachmagazine.com. 2006-05-01. Retrieved 2010-07-27.
- ^ "From megaphones to mega-profits". Usatoday.Com. 2002-04-26. Retrieved 2010-07-27.
- ^ "Wallulah 2005 - Varsity Sports". doi:10.31096/wua023-wallulah-2005-varsitysports.
{{cite journal}}: Cite journal requires|journal=(help) - ^ Park, Jaewon (2018-03-31). "Studying on Separability requirement of Applied art - Analyses on Court Decision: Star Athletica, L.L.C. v. Varsity Brands, Inc. -". The Journal of Intellectual Property. 13 (1): 181–218. doi:10.34122/jip.2018.03.13.1.181. ISSN 1975-5945.
- ^ "Sheppard Sunderland Frere Historian and Archaeologist". Britannia. 46: 1–13. 2015-10-07. doi:10.1017/s0068113x15000525. ISSN 0068-113X.
- ^ Tollefson, Jeff (2015-11-30). "Billion-dollar boost for clean energy kicks off UN climate talks". Nature. doi:10.1038/nature.2015.18913. ISSN 0028-0836.
- ^ Elliott, Stuart (2018-04-19), "Marketers are Joining the Varsity", Sport, Power, and Society, Routledge, pp. 135–137, retrieved 2021-09-17
- ^ MILLER, NASEEM S. (2012-11). "AAP: Make Cheerleading a Sport and Cut Injuries". Pediatric News. 46 (11): 16. doi:10.1016/s0031-398x(12)70257-6. ISSN 0031-398X.
{{cite journal}}: Check date values in:|date=(help) - ^ "James Murray named president, COO of Magellan Health". Mental Health Weekly. 29 (47): 8–8. 2019-12-16. doi:10.1002/mhw.32166. ISSN 1058-1103.
- ^ Campbell, Maud Hoskinson. Benezit Dictionary of Artists. Oxford University Press. 2011-10-31.
- ^ Stroescu, Silvia Alexandra (2018-03-05). "The Importance of Safety Rules in Cheerleading". Cognitive-Crcs. doi:10.15405/epsbs.2018.03.10.
{{cite journal}}: Cite journal requires|journal=(help) - ^ DeBenedette, Valerie (1987-09). "Are Cheerleaders Athletes?". The Physician and Sportsmedicine. 15 (9): 214–220. doi:10.1080/00913847.1987.11702091. ISSN 0091-3847.
{{cite journal}}: Check date values in:|date=(help) - ^ Humavindu, M. N.; Stage, J. (2015-01-27). "Continuous financial support will be needed". Animal Conservation. 18 (1): 18–19. doi:10.1111/acv.12194. ISSN 1367-9430.
- ^ Greener, Mark (2015-08-02). "Research roundup: August 2015". Nurse Prescribing. 13 (8): 374–375. doi:10.12968/npre.2015.13.8.374. ISSN 1479-9189.
- ^ González, Julissa Mendoza. Harvesting hope through La Corrida : the experiences of highly mobile migrant high school students (Thesis). San Francisco State University.
- ^ "Austria has more students with special needs in mainstream schools". dx.doi.org. 2015-10-02. Retrieved 2021-09-17.
- ^ Reich, Steven A. (2015-10). Hall, William Covington (25 August 1871–21 February 1952). American National Biography Online. Oxford University Press.
{{cite book}}: Check date values in:|date=(help) - ^ Schultz, Jaime (2017-04-20). "Something to Cheer About?". University of Illinois Press. doi:10.5406/illinois/9780252038167.003.0008.
- ^ ""Death could not extinguish the light of her spirit"", Andrew Jackson Donelson, Vanderbilt University Press, pp. 81–99, 2017-10-02, retrieved 2021-09-17
- ^ "Guidelines recommend three hours of exercise per day for under-fives". Practical Pre-School. 2011 (127): 5–5. 2011-08. doi:10.12968/prps.2011.1.127.5. ISSN 1366-610X.
{{cite journal}}: Check date values in:|date=(help) - ^ "Conclusion : understanding and promoting the spirit of the school", The Spirit of the School, Continuum, retrieved 2021-09-17