Udi's Healthy Foods
| File:Udi's logo.png | |
| Company type | Subsidiary |
|---|---|
| Industry | Gluten-free food |
| Founded | 2008 Denver, Colorado, U.S. |
| Headquarters | Denver, Colorado |
| Products | Bagels, english muffins, lasagna, frozen foods granola, muffins, pizza |
| Owner | Boulder Brands |
| Website | udisglutenfree.com |
Udi’s Healthy Foods is an American gluten-free food company owned by Boulder Brands.
History
Udi's started as a group of cafes in Denver, Colorado, owned by Udi Baron. Baron's first cafe was called Udi the Sandwich Man, which opened in 1994. In 2008 Baron teamed with a gluten-free baker and started producing gluten free products. The pair focused on the 10% of Americans that are either gluten intolerant or have celiac disease, knowing that typical gluten free products on the market "tasted terrible". The market was worth $1.6 billion at the time. Retailers initially rejected gluten free products, seeing them as a "fad"; the market has since grown to $4.2 billion annually. Sales of Udi's reached $60 million in 2012, and the brand was purchased by Boulder Brands for $125 million.[1][2] At least some locations of Smashburger offer Udi's gluten-free bun.
References
- ^ Gross, Dan (25 June 2013). "Pivoting, Consumer Products Style". Forbes. Retrieved 30 June 2013.
- ^ Ajit Thomas, Maria (21 June 2013). "Boulder Brands bets on gluten-free foods to spur sales". Reuters.