Good Hair Day
 | This article contains promotional content. (July 2020) |
.png) | |
| Company type | Privately held |
|---|---|
| Industry | Hair styling |
| Founded | January 2001 |
| Founder | Martin Penny, Gary Douglas and Robert Powls |
| Headquarters | Bridgewater Place, Leeds, United Kingdom |
| Revenue |  £50,360,000 (2006) |
| £9,600,000 (2006) | |
| Parent | Wella |
| Website | ghdhair |
Good Hair Day, abbreviated to ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[2][3] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show.[4][5]
History
Martin Penny, Gary Douglas, Susan Powls, and Robert Powls founded ghd in January 2001.[6][7] The three collaborated to buy the rights to a hair straightening iron from an inventor in South Korea.[8] The brand grew organically from word of mouth, and began their first advertising campaign two years later.[9][10] By then, hair salons had purchased £12 million of stock, against a forecast of between £3 million and £4 million.[8]
In May 2004, ghd entered the North American market, which helped generate worldwide sales of £37 million for the year.[11] In July 2006, The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million.[6] It was sold eleven months later to Montagu Private Equity for £160 million.[12] in February 2013, Lion Capital, a British private equity firm, purchased ghd for approximately £300 million.[13]
By March 2013, the company had sales totalling over £150 million, more than doubling since 2007, selling over two million styling irons through 50,000 salons worldwide.[3] In October 2016, Coty announced it would be buying ghd for an estimated £420 million from the private equity firm Lion Capital LLP.[14] The sale was completed on 21 November 2016.[15]
On December 1, 2020, Coty completed sale of Wella, Clairol, OPI and ghd brands stake to KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company.[16] On October 1, 2021, Coty announced that it would sell approximately 9% of its shares to KKR for $426.5 million. The deal cuts Coty's stake in Wella, Clairol, OPI and ghd brands to around 30.6%. [17]
Products
- In 2011, ghd launched the V Gold Series Styler.
- In 2012, ghd launched the Air Professional Hairdryer.[18]
- In March 2013, ghd launched the "Eclipse" hair straightener.[19] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[20]
- In 2014, ghd launched the Aura Hairdryer and ghd Curve, hair curling range.
- In 2015, ghd launched the Platinum Styler.
- In 2018, the GHD platinum Plus styler was launched.[21]
Advertising and sponsorship
- ghd launched its first advertising campaign in August 2003, as the sponsor of the British reality television show The Salon.[22] The company has also featured prominently on Australia's Next Top Model.[23]
- In November 2009, ghd ran a popular series of advertisements titled 'Twisted Fairytales' that included depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella. The tagline was, "You can do anything with your hair".[24][25]
- In October 2011, ghd launched the "Scarlet Collection" with Katy Perry as the face of the campaign. Photos for the campaign were shot by the photographer David LaChapelle.[26] * ghd has also partnered with Victoria's Secret for a multi-year sponsorship of its annual fashion show.[27] The company is the first ever hair tool sponsor for a Victoria's Secret fashion show.[4]
Endorsements
The brand has attracted endorsements from a variety of celebrities including the singer Katy Perry who became the face of ghd in December 2011.[28][29]
Charity
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[30] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[31] In January 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women's shelter that serves victims of domestic violence and their children, in an event at Sephora.[32] In 2019, ghd partnered with David Allen, a Chicago based tattoo artist that specialises in covering up the scars left behind by mastectomies. Together, they created a limited edition 'tattooed' pink styler to raise $1 million for breast cancer charities worldwide. {Reference required}
References
- ^ "Hair fashion brand ghd opens new Leeds city cente HQ". Yorkshire Evening Post. October 1, 2008.
- ^ "ghd's straight to the top". Manufacturing Today. January 31, 2008.
- ^ a b Ebrahimi, Helia. "£300m swoop gives Lion a Good Healthy Dome". Telegraph.
- ^ a b Salapatek, Lauren (October 21, 2013). "ghd Announces Sponsorship of the Victoria's Secret Fashion Show". SalonToday.com.
- ^ Quinn, James (2006-03-21). "ghd straightener pink as £55m talks begin". Daily Telegraph. London. Retrieved 2010-07-08.
- ^ a b Quinn, James (March 21, 2006). "Good Healthy Dome for GHD as £55m talks begin". Daily Telegraph.
- ^ "ghd: The Story Behind the Brand". Trend Luxury.
- ^ a b "King tong: the man who brought GHD straighteners to Britain". Times Online. March 22, 2008.
- ^ Waithe, Tony (January 2, 2012). "A Fantastic Business Model". Sunzu.com.
- ^ "History of ghd". ghdcompare.com. August 2, 2012.
- ^ "GHD sets sights on U.S." Fashion News.
- ^ Quinn, James (July 17, 2007). "Montagu smooths way to Jemella buyout". Daily Telegraph.
- ^ Plimmer, Gil (February 10, 2013). "Lion Capital acquires GHD". Financial Times.
- ^ "Coty gets Good Hair Day for £420m". The Guardian. Retrieved 10 March 2021.
- ^ "Coty Completes Acquisition of ghd ("Good Healthy Dome")". Coty. 21 November 2016. Retrieved 15 January 2017.
- ^ "Coty Completes Sale Of Wella Stake To KKR". Coty.com.
- ^ "Coty to sell 9% stake in Wella to majority owner KKR". reuters.com.
- ^ Woollaston, Vicky (7 October 2019). "GHD Air review". techradar. Retrieved 8 March 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ Keats, Amanda. "The ghd eclipse beats other hair straighteners with new design". Yahoo!.
- ^ Parkinson, Nikki. "DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?". Styling You.
- ^ Forbes, Jihan (15 September 2020). "GHD's New Platinum+ Straightener Is Even More Epic Than the Last". allure. Retrieved 8 March 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "Ghd strikes sponsorship deal with Channel 4". Marketing Week. August 28, 2003.
- ^ "The Reason Your Hair Still Waves and Kinks Inappropriately After Using Your ghd . . ". FruityBeauty.com. June 19, 2008.
- ^ Golding, Amy. "Ghd launches twisted fairytales ad campaign". Marketing Magazine.
- ^ "GHD LAUNCHES 'TWISTED FAIRYTALES'". mcIntyres.
- ^ Clarke, Cameron. "Katy Perry fronts ghd's Scarlet Collection campaign". The Drum.
- ^ Amodio, Jessica (October 17, 2013). "GHD Partners with Victoria's Secret". Women's Wear Daily.
- ^ "Katy Perry for ghd Scarlett Collection". Glamour.
- ^ Krupnick, Ellie (December 5, 2011). "Katy Perry Poses for Snow White-Themed Ad Campaign". Huffington Post.
- ^ "Corporate Partners: GHD". Breakthrough Breast Cancer. Retrieved 2010-07-08.
- ^ "Support Breakthrough Breast Cancer with ghd". Handbag.com. Retrieved 2010-07-08.
- ^ Johnson, Amber. "Mama's Night Out at Sephora Redefines a "GHD" (Good Healthy Dome)". Mile High Mamas.