Insomnia Cookies
 | |
| Company type | Private |
|---|---|
| Industry | Bakery |
| Founded | 2003 Philadelphia, Pennsylvania, U.S. |
| Founder | Seth Berkowitz |
| Headquarters | Philadelphia |
Number of locations | 200 stores (2021) |
Area served | United States |
| Owner | Krispy Kreme Doughnuts, Inc. (JAB Holding Company) |
| Website | insomniacookies |
Insomnia Cookies is a chain of bakeries in the United States that specializes in delivering warm cookies, baked goods, and ice cream.[1][2] Based in New York and Philadelphia, it was started in 2003 by Seth Berkowitz, a student at the University of Pennsylvania. The company has 200 stores, located in the continental U.S.[3] Many are located in close proximity to university campuses and cater to students who want to order cookies late at night.
History and operations
The concept was founded by Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia.[1] Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night.[1] From there the concept of cookie delivery grew.[4] The first retail store opened in 2004 in Syracuse, NY.[5]
Insomnia Cookies is based in New York City.[1] Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Most stores are open from 10:00 a.m. until 3:00 a.m. Monday-Friday, and from noon until 3:00 a.m. on weekends.[6]
The company has expanded throughout the continental U.S., opening its 100th store in 2016.[7]
In 2018 Krispy Kreme, financed by JAB Holding Company, acquired Insomnia.[8] Insomnia Cookies continues to operate independently.[9]
The company launched the "CookieMagic" membership service in March 2021. A subscription costs $9.99 per month and provides members with a free classic cookie every day, free local delivery from Insomnia Cookies locations, and other perks.[10]
In April 2021, the company opened its first store with an experimental CookieLab section, a "cookie speakeasy" that offers customizable cookies and a bar with milk and milkshake options.[11]
In June 2021 the company opened its 200th store, located in Exton, Pennsylvania.[3]
Products
Insomnia Cookies sells 17 types of classic cookies, including vegan options, and a variety of deluxe cookies.[12] Other products include cookie cakes, brownies, milk, ice cream, and ice cream sandwiches.[13]
References
- ^ a b c d Van Allen, Peter (March 8, 2013). "Another place to get a cookie at 3 in the morning". Philadelphia Business Journal. Retrieved February 11, 2014.
- ^ Casey, Drew (October 10, 2015). "Midnight munchies? Insomnia Cookies has your back". CNBC. Retrieved June 26, 2016.
- ^ a b Lang, Marlene (June 24, 2021). "Insomnia Cookies Opens Its 200th Store In Exton". Patch (website). Retrieved June 25, 2021.
- ^ "An Interview with Seth Berkowitz | How the Founder of Insomnia has Revolutionized the College Experience Armed Only with Cookies". February 17, 2015.
- ^ "Insomnia Cookies Syracuse LLC". Business Lookup.
- ^ "Insomnia Cookies - FAQ". Insomnia Cookies. Retrieved May 4, 2021.
- ^ "Insomnia Cookies to Open Real Estate Search to All 48 States in the Continental U.S." BusinessWire. July 10, 2017. Retrieved May 4, 2021.
- ^ Nunes, Keith. "JAB Holdings to Acquire Insomnia Cookies". Food Business News.
- ^ Nunes, Keith. "JAB Holdings to Acquire Insomnia Cookies". Food Business News. Retrieved July 23, 2021.
- ^ Amick, Brian (March 23, 2021). "Insomnia Cookies launches unlimited cookie membership". Bake Magazine. Retrieved June 25, 2021.
- ^ "Insomnia Cookies Nutritional Facts Guide" (PDF). Insomnia Cookies. June 25, 2021. Retrieved June 25, 2021.
- ^ "Insomnia Cookies celebrates National Ice Cream Day". Bake Magazine. July 19, 2019. Retrieved May 4, 2021.