DYMX
 | |
| Broadcast area | Central Visayas and surrounding areas |
|---|---|
| Frequency | 95.5 MHz |
| Branding | 95.5 Star FM |
| Programming | |
| Language(s) | English, Cebuano, Filipino |
| Format | Contemporary MOR, OPM, News |
| Network | Star FM |
| Ownership | |
| Owner |
|
| DYMF Bombo Radyo | |
| History | |
First air date | May 25, 1994 |
Call sign meaning | MiX |
| Technical information | |
Licensing authority | NTC |
| Class | C,D,E |
| Power | 25,000 watts (20,000 watts on-operational power output) |
| ERP | 30,000 watts |
Transmitter coordinates | 10°18′58.72″N 123°53′11.9″E / 10.3163111°N 123.886639°E |
| Links | |
| Website | Official Website |
DYMX (95.5 FM), broadcasting as 95.5 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at the CBS Bldg., 140 M. Velez St., Guadalupe, Cebu City.[1][2][3]
Broadcasting history
Star FM started operations on May 25, 1994, using English as its medium and it switched its language of medium to Cebuano eight years after, a month after Bombo Radyo was rebranded all 17 FM stations under the Star FM brand. The station was licensed to Consolidated Broadcasting System, a company engaged in radio stations and broadcasting companies. Its broadcasts with a maximum power of 25,000 watts, covering the Central Visayas region and portions of the Western and Eastern Visayas. At the same time, the station started programming with an pop music format broadcasting using state of the art equipment.
Star FM became the first FM radio station in Metro Cebu to use audio cassette tapes and compact discs (CDs) for playing their favorite songs and playback. Among its notable programs were It's All For You every Morning, Afternoon & Evening, Twilight Zone, Star Sweep every weekday, Never on Sunday, Superstar Sunday and Sunday Disco Recall every Sunday.
In less than a year, Star FM was ranked by the Radio Research Council as the #1 FM radio station preferred by audiences in Metro Cebu and the entire province of Cebu until the successor of Star FM, 91.5 Hot FM, owned by its rival Manila Broadcasting Company, became a top-rated station from 1999 to 2002.
At the beginning of the new millennium, the station shifted to mass-based format to compete with rival stations. On April 2006, on its 12th anniversary, Star FM was relaunched with a new logo and the slogan, "Iba Ang Dating". It plays the non-stop disco and mellow hits during the late 2000s to early 2010s. Few years later, the station reduced its power of 10,000 watts FM mono operates on a crystal clear signal.
In 2013, Star FM adapted the new slogan "Like Mo, Share Mo". Over the recent years, the station's format becoming a "masa" market, until its reformat in 2016. On February 3, 2014, Bombo Network News began simulcasting in several Star FM stations alongside Bombo Radyo stations; thus allowing the station to added news and talk to its format. The network's flagship national newscast was made to compete with longer-established rival Brigada News FM National, a news and music FM station owned by Brigada Mass Media Corporation.
On the 1st quarter of 2016, Star FM's provincial stations started carrying the slogan "It's All For You" and changed its languages of medium to English and Filipino. Star FM primarily played Contemporary MOR, this time emphasizing more on the music. In a few months, it began broadcast 24/7 operations until 2018. From September 2016 to January 2018, Star FM operated with a transmitting power of 5,000 watts, but with limited coverage area.
On January 18, 2018, after setting up its new transmitting equipment at the rooftop of the CBS Building, Star FM upgraded its power to a newly improved 20,000 watts, resulting in an even clearer signal in Central Visayas and Southern Leyte. It was only in the same year, when several Star FM stations licensed to Consolidated Broadcasting System transferred its licensee to People's Broadcasting Service due to latter's non-renewal of licensed. In 2019, Star FM ceased its round-the-clock operations and reduced its daily broadcast hours to 19 hours, signing off at 11:00 PM due to financial problems.
On April 2020, The Holy Rosary started simulcasting on 31 Bombo Radyo and Star FM stations in 24 key cities nationwide following the extension of the community quarantine regulations amidst the COVID-19 in the Philippines and operates daily from 9:00-9:30pm.
Today, 95.5 Star FM Cebu serves as one of the most well-loved, respected and favorite music station in the city.
References
- ^ "Radio and TV Broadcast Station". NTC Region 7. Retrieved August 15, 2021.
- ^ "TABLE 20.7a" (PDF), 2011 Philippine Yearbook, Philippine Statistics Authority: 18–45, retrieved 2021-08-15
- ^ "2021 NTC FM Stations via FOI website" (PDF). foi.gov.ph. 2021-10-09.