Sleeper (brand)
Sleeper is a Ukrainian fashion brand of multifunctional apparel founded in 2014 by Kate Zubarieva and Asya Varetsa.[1] Sleeper supports artisan manufacturing traditions and ethical consciousness. Sleeper’s garments are made in Kyiv, Ukraine in the sewing studios.[2][3]
Overview
The Sleeper first collection was launched 6 months later with the startup capital of just $2,000 and a single seamstress.[4] In two months, then editor-in-chief of Vogue Italy, Franca Sozzani, named Sleeper the brand of the month.[5]
In 2015, the brand put out its first line made from linen.[6][7]
In 2016 Sleeper debuted its first Bridal collection which consisted of a slip dress, pajama sets with pants and loungewear dress.[8][9]
In February 2019, Sleeper’s co-founders Kate Zubarieva and Asya Varetsa were included into the European Forbes’ 30 under 30 list in the Arts & Culture category.[10]
In 2020 Sleeper's documentary was shortlisted by Milan Fashion Film Festival.[11] In 2021 the documentary was awarded with the Webby Honoree.[12] The brand also used recycled materials in its collection for the first time. It presented the ‘Weekend Chic’ set made with recycled plastic.[13]
As of 2021, the Sleeper’s product range includes pajamas, dresses, loungewear, partywear, bridal collection, swimwear, shoes and bags.
Sleeper's customers include Eva Chen, Katy Perry, Brie Larson, Kourtney Kardashian, Aurora James, Kelly Lynch, Busy Philipps, Chloë Grace Moretz, Zoey Deutch, Dakota and Elle Fanning, Veronika Heilbrunner, and Lena Dunham amongst others.[14][15]
As of 2021, Sleeper’s collections are available in 32 markets, and more than 160 boutiques around the world. Sleeper's collections are sold at Net-a-Porter, Saks Fifth Avenue, Harvey Nichols, Shopbop, Bloomingdale's, Nordstrom, Harrods, Browns, Neiman Marcus, Ounass.[16]
References
- ^ "Sleeper — a brand of ethically crafted multipurpose garments". Sleeper. Retrieved 2021-12-01.
- ^ Carter, Felicity. "The Stellar Rise Of Fashion Startup, Sleeper". Forbes. Retrieved 2021-12-01.
- ^ Fletcher, Patti. "How This Luxury Sleepwear Business Found Its Footing Amid a Revolution". Entrepreneur. Retrieved 2021-12-01.
- ^ Carter, Felicity. "The Stellar Rise Of Fashion Startup, Sleeper". Forbes. Retrieved 2021-12-01.
- ^ Nast, Condé (2019-06-27). "How Sleeper's Linen Dresses Became The Ultimate Holiday Hit". British Vogue. Retrieved 2021-12-01.
- ^ Peoples, Lindsay (2017-08-11). "I Took a Nap in This Linen Dress and It Still Looked Amazing". The Cut. Retrieved 2021-12-01.
- ^ Nast, Condé (2019-06-27). "How Sleeper's Linen Dresses Became The Ultimate Holiday Hit". British Vogue. Retrieved 2021-12-01.
- ^ https://www.vogue.com/article/living-fashion-weddings-sleeper-bridal-pajamas-sleepwear
- ^ https://nypost.com/2018/07/27/forget-glam-gowns-in-2018-brides-just-wear-their-pajamas/
- ^ "Sleeper: Asya Varetsa, 28 & Kate Zubarieva, 29". Forbes. Retrieved 2021-12-01.
- ^ "RE NATURE 2021 | Fashion Film Festival Milano". Retrieved 2021-12-01.
- ^ "RE NATURE 2021 | Fashion Film Festival Milano". Retrieved 2021-12-01.
- ^ Street, Chloe (2020-11-05). "Tracksuit take 2: how to liven up your loungewear". www.standard.co.uk. Retrieved 2021-12-01.
- ^ Bovingdon, Maisie (2019-09-01). "Sleeper hailed 'It' summer brand as celebs snap up its linen dress". Mail Online. Retrieved 2021-12-01.
- ^ Lucas, Georgina (2020-08-03). "Why is everyone wearing this £245 summer dress?". The Telegraph. ISSN 0307-1235. Retrieved 2021-12-01.
- ^ "How Did This Sleepwear Brand Manage To Create Instagram's Most Popular Dress?". Grazia. Retrieved 2021-12-01.