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Black Oxygen Organics

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Black Oxygen Organics was a Canadian multi-level marketing (MLM) company which sold dirt to customers in Canada and the United States. The company was founded in 2015 as NuWTR by Marc Saint-Onge, an entrepreneur from Casselman, Ontario who has sold mud in various forms since the 1990s.[1]

Black Oxygen Organics experienced significant growth during the COVID-19 pandemic as misinformation relating to the pandemic led to a revival in alternative medicine. The company announced its closure in November 2021 as it faced a class action lawsuit in Georgia which alleged that the company sold a product contaminated with toxic heavy metals.[1]

References

  1. ^ a b Zadrozny, Brandy (2 December 2021). "'Magic dirt': How the internet fueled, and defeated, the pandemic's weirdest company". NBC News. Retrieved 4 December 2021.{{cite web}}: CS1 maint: url-status (link)