Black Oxygen Organics
Black Oxygen Organics was a Canadian multi-level marketing (MLM) company which sold dirt to customers in Canada and the United States. The company was founded in 2015 as NuWTR by Marc Saint-Onge, an entrepreneur from Casselman, Ontario who has sold mud in various forms since the 1990s. The company's products were marketed by its participants on social media under the hashtag #BOO.[1]
Black Oxygen Organics experienced significant growth during the COVID-19 pandemic as misinformation relating to the pandemic led to a revival in alternative medicine. In September 2021, Health Canada announced a recall of Black Oxygen Organics tablets and powders, citing potential health risks and promotion of the products in ways that had not been evaluated or authorized.[1] Between July and October 2021, the Better Business Bureau has received sixteen consumer complaints against Black Oxygen Organics, the majority of which alleged difficulties reaching business representatives while seeking refunds or information regarding orders.[2] The company announced its closure in November 2021, two days before Thanksgiving, as it faced a class action lawsuit in Georgia which alleged that the company sold a product contaminated with toxic heavy metals.[1]
References
- ^ a b c Zadrozny, Brandy (2 December 2021). "'Magic dirt': How the internet fueled, and defeated, the pandemic's weirdest company". NBC News. Retrieved 4 December 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "BBB: Multiple complaints filed about online retailer BlackOxygen Organics". Wyoming Tribune Eagle. Retrieved 2021-12-05.