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Unisender

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Unisender
Company typePrivately held company
IndustryElectronic mailing list
Founded2008
FoundersAlexey Kachalov, Konstantin Guschin
Headquarters
Strovolos, Nicosia
,
Republic of Cyprus
Area served
Worldwide
ParentECOMZ Holding Limited
Websitewww.unisender.com

Unisender is an email marketing service that was created by Alexey Kachalov and Konstantin Guschin in 2008. They used private expenses in the amount of $100,000.[1] In 2014, business angel investor Evgeniy Medvednikov sold 46,6% of the company to an industry holding with a multiplier of 35X.[2]

In 2012, the company turnover exceeded $1,000,000.[3] The company's revenue is $23,000,000.

Unisender clients send 460 million emails monthly, and has a delivery rate of 99,4%. The service has 700 thousand clients (as of 2019) which include Rostelecom, PrivatBank, ROZETKA, Interfax, Black Star, MBM.RU.[4][5]

In 2015, the service won the AdIndex Awards 2015 in the Direct Marketing.[6] In 2016, the service took the first place in the digital-technologies ranking for online campaigns among email service providers.[7] At the moment the service ranks first in Email Delivery category, according to Datanyze.[8]

The initial name of the service was MailHelper. It started as a mailing service for founders' projects, however later it became a separate project. In 2009, the service got its current name Unisender and was transformed into a mass email marketing service.[3]

Features

Email and SMS campaigns

Since 2008, the service has been working in the field of email campaigns. Since 2010 users are able to send bulk SMS campaigns, conduct split tests and collect contacts. In December 2013, 400 million letters were sent through the service. In 2017, the service entered into partnership with Alfa-Bank.[9]

Viber campaigns

The service allows users to send bulk messages through the Viber messaging app. To do so, they need to register with Unisender, top up their account and create a sender’s name.[10]

UniOne

UniOne is a transactional email service developed by Unisender. It allows to send personalized emails from company’s servers via the SMTP API at the speed of 5 million / hour.[11]

Automation

The platform has its own email automation service that uses drip marketing technology. The essence of the approach is to send messages regularly in order to develop brand awareness.[12]

Pop-ups

Since March 26, 2018, Unisender customers can create pop-up subscription forms for free. There are 27 customizable templates: customers can change colors text, as well as adjust the display conditions.[13]

Integrations

In Unisender, there are 48 integrations with CMS and CRM systems (WordPress, Joomla, amoCRM, 1C, Planfix, retailCRM, Bitrix24), ecommerce-platforms (Magento, OpenCart, X-Cart) and other services (Facebook, Zapier, YooKassa, FormDesigner, LPGeneretaor, Tilda, Witget).

In case the integration with a service is not configured directly in the platform, there is an opportunity to connect the required service through the open API.[14]

Work streams

B2B

In 2016, Unisender took 12th place with a 4.3% share in the Adindex rating of agencies specializing in E-commerce online promotion.[15] The service offers database collection, email marketing setup, DKIM and SPF technical settings and template creation.[16]

Education

In 2015, UniSender along with plagiarism detection service called ETXT organized the annual conference on content marketing “Russian content marketing immersion”.[17]

In 2017, the company released a set of lessons and materials on email marketing. In December 2018, course had its 12th flow of students. At the same time, the course “HTML layout and design of letters” was launched. It included 12 online lessons and a final project presentation. Currently there are five courses in the portfolio. From 2017 to 2019, 605 students graduated from the Unisender Email Marketing School.[3]

In 2019, the company released a free email copywriting e-book “Write and Send”.[3]

According to the requirements of Federal Law №152 (“On Personal Data”) of the Russian Federation the service prohibits sending letters to users without their consent. To protect against unwanted emails, Unisender has implemented the anti-spam policy. Email campaigns related to sex and escort services, financial pyramids, political agitation, drugs and smoking mixtures is prohibited. High-risk topics include loans and credits, insurance, casinos, sports betting, network marketing (MLM) and online information business.[18]

References

  1. ^ "UniSender - о компании" (in Russian). Rusbase. Retrieved 2020-03-27.
  2. ^ Светлана Алексеева (2014-10-08). "DCA КУПИЛ 46,6% UNISENDER INC У АНГЕЛА ЕВГЕНИЯ МЕДВЕДНИКОВА". Firrma.
  3. ^ a b c d "UniSender выпустил книгу с советами email-маркетологу и раздает ее бесплатно" (in Russian). kommersant.ru. 2019-05-06. Retrieved 2020-03-27.
  4. ^ "UniSender". TAdviser.ru. Retrieved 2020-03-27.
  5. ^ Selectel (2020-02-14). "Охотник за адресами: как бывший маркетолог из Ulmart построил собственный бизнес — Личный опыт на vc.ru". vc.ru. Retrieved 2020-03-27.
  6. ^ "Объявлены победители премии AdIndex Awards 2015" (in Russian). AdIndex.ru. Retrieved 2020-03-27.
  7. ^ "Technology Index: 2016. Самые полезные и надежные технологии для проведения digital-кампаний" (in Russian). AdIndex.ru. Retrieved 2020-03-27.
  8. ^ Datanyze. "UniSender Market Share and Competitor Report | Compare to UniSender, MailChimp SPF, Mandrill". Datanyze. Retrieved 2020-03-27.
  9. ^ "Новости Альфа-Банка". alfabank.ru. Retrieved 2020-03-27.
  10. ^ UniSender (2018-12-19). "Viber или SMS: что лучше для массовых рассылок — Маркетинг на vc.ru". vc.ru. Retrieved 2020-03-27.
  11. ^ "Transactional emails service". UniSender. Retrieved 2020-03-27.
  12. ^ "Автоматизация | сервис email-рассылок UniSender". UniSender. Retrieved 2020-03-27.
  13. ^ "Всплывающие формы | сервис email-рассылок UniSender". UniSender. Retrieved 2020-03-27.
  14. ^ "Integration with Unisender". UniSender. Retrieved 2020-03-27.
  15. ^ "Рейтинги агентств, специализирующихся на продвижении E-commerce в digital" (in Russian). AdIndex.ru. Retrieved 2020-03-27.
  16. ^ "Заказать email-рассылку: организация массовой рассылки почты от UniSender". UniSender. Retrieved 2020-03-27.
  17. ^ "«Russian Content Marketing: Погружение» конференция по контент-маркетингу №1 | Новости рынка SEO: 19 Апреля 2017" (in Russian). www.seonews.ru. Retrieved 2020-03-27.
  18. ^ "Antispam Policy". UniSender. Retrieved 2020-03-27.
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