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Start (streaming service)

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Start
Type of businessLCC
Type of site
subscription-based streaming service
Founded2017
Founder(s)Eduard Iloyan, Vitaliy Shlyappo, Alexey Trotsyuk, Denis Jalinskiy
Key peopleJulia Mindubaeva, Eduard Iloyan, Vitaliy Shlyappo, Alexey Trotsyuk, Denis Jalinskiy, Irina Sosnovaya, Klim Shipenko, Dmitrii Gudumak
IndustryTech & Entertainment, mass media
ProductsStreaming media video on demand
URLstart.ru

Start is a subscription-based international streaming service available worldwide with russian-based production. The service is a part of START digital media holding that also includes production company Start, distribution company All Media and talent agency Start Talent.

START Originals includes world-renowned projects 257 Reasons to Live (Beta Film, 2020 Canneseries Best Performance Award, 2020 Rose D’Or Finalist), Russian Affairs/Gold Diggers. Another START Original sci-fi hit Better than Us after its premiere on Start became the first Russian production to be dubbed into 20+ languages and secured a Netflix Original status. Some of the series are currently being sold as formats for local adaptation abroad.

History

Start was founded in 2017 by the producers of Yellow, Black and White — Eduard Iloyan, Vitaliy Shlyappo, Alexey Trotsyuk, Denis Jalinskiy. The company produces content in partnership with Disney Russia and other major distributors. As of August 2019 START had subscribers in 174 countries, 40 % outside CIS.[1] In October 2020 Start announced it had over 1 million paying subscribers.[2] MegaFon (the second largest russian mobile phone operator) became a co-owner of Start in October 2020. As of February 2021 50% of Start shares belong to MegaFon. 47,5% belong to Start's founders and 2,5 % to General Director of the streaming service Julia Mindubaeva.[3]

Since April 2021 Start has been a part of so named digital media holding. Start holding also includes a production studio Start Studio that handles all rights to its original series, a feature film distribution company All Media and Start Talent agency.

Finance

According to one of the founders, Eduard Iloyan, total investment amounted to 2,3–2,4 billion rubles (over 36 millions $) at the end of 2019. As of 2020 MegaFon was planning to invest up to 5 billion rubles (about 70 millions $) more over the next three years.[4]

According to Telecom Daily and TMT Consulting reports, for two years in a row Start shows the fastest finance growth among streaming services in Russia, occupying 6% of the SVOD market.[5]

Device support and technical details

Start’s web version can be accessed via an internet browser, while Start apps are available on Android and iOS operating systems, various platforms, smart TVs, mobile phones, digital media players (Android TV, Apple TV). Start’s content is also available in Ultra HD 4K format on Samsung Smart TVs.

Content

Over the past three years Start produced in-house more than 30 originals, including series Russian Affairs/Gold Diggers (3 seasons), Better than Us (1 season), Storm (1 season), Addicted (3 seasons), The Vampires of Midland, Mediator (2 seasons), Passengers, Container, Offside (2 seasons), The Counted (2 seasons), 257 Reasons to Live (2 seasons), A Good Man (1 season), Sherlock: The Russian Chronicles, and films Hotel Belgrade, Factory by Yury Bykov, Text by Klim Shipenko etc. In 2019 Start original series Better Than Us became the first Russian TV series released worldwide as a Netflix Original. It was dubbed into 20+ languages.[6][7]

In 2020 Amazon Prime bought exclusive distribution rights for Russian Affairs (season 1) as Exclusives and Originals after its successful release on Start.

A first Start original documentary series was produced in 2020. The 6 episodes of Enough!, documentaries about domestic violence, were produced in collaboration with documentary video platform Nonfiction.film.

As of May 2021 Start has over 50 projects in production.[8]

Awards and Nominations

Start original series Storm by Boris Khlebnikov won a silver award at the New York Festivals TV and Film Awards in the Streaming Drama category. Text by Klim Shipenko won The François Chalais Prize at the annual Festival du Cinéma Russe à Honfleur (2019) for Best Script (Dmitry Glukhovskiy) and Best Actor (Alexander Petrov and Ivan Yankovskiy)[28]. The film won four Golden Eagle Awards (2020) for Best Motion Picture, Best Leading Actor (Alexander Petrov), Best Supporting Actor (Ivan Yankovsky), and Best Film Editing.[9][10]

Start’s original psychological thriller A Good Man was shortlisted for the International Jury Award at Serial Killer Festival, a popular European TV festival held in Brno, Czech Republic.

In 2020 Geneva International Film Festival (GIFF) picked up Start’s original action drama series Hope for its special edition Highlights section.

Another Start Original series — Passengers, a mini-series starring Kirill Käro — has been selected as an official 2021 Rockie Awards nominee in the category of Short Fiction Program.

References

  1. ^ "«МегаФон» вышел на Start" (in Russian). Kommersant.
  2. ^ "Российские продюсеры загрузили Netflix" (in Russian). Kommersant.
  3. ^ "Видеосервис Amazon Prime Video купил российский сериал «Содержанки»". telesputnik.ru.
  4. ^ "«Внутренний рынок еще не освоен»" (in Russian). Kommersant.
  5. ^ "«Мегафон» увеличил до 50% свою долю в видеосервисе START" (in Russian). iz.ru.
  6. ^ ""РГ" рекомендует: как выбрать онлайн-кинотеатр по душе и по карману" (in Russian). Rossiyskaya Gazeta.
  7. ^ BFM.ru. "Константин Богомолов подписал контракт с видеосервисом Start" (in Russian). BFM.ru.
  8. ^ "Российский производитель кино YBW запускает онлайн-кинотеатр". cableman.ru.
  9. ^ "Winners Gallery - New York Festivals". tvfilm.newyorkfestivals.com.
  10. ^ "Festival du Cinéma Russe à Honfleur".
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