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Hi High

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"Hi High"
Single by Loona
from the EP [+ +]
Language
  • Korean
ReleasedAugust 20, 2018 (2018-08-20)
Genre
Length3:16
LabelBlockberry Creative
Songwriter(s)
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
Producer(s)
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
  • Mayu Wakisak
Loona singles chronology
"Favorite"
(2018) 		"Hi High"
(2018) 		"Butterfly"
(2019)
Music video
"Hi High" on YouTube

"Hi High" is a song recorded by South Korean girl group Loona. It was released on August 20, 2018, as the title track of Loona's EP [+ +], by Blockberry Creative.[1] It is the second single released by Loona as a full twelve-member group.[2]

Background and release

A teaser for the music video of the song was released on August 17, 2018, and showed the members of Loona running towards somewhere.[3][4] Various teaser images were also revealed in the lead up to the album's release.[3] On August 20, "Hi High" was released alongside the album + + as its title track.[1]

Composition and lyrics

The lyrics were written by Jaden Jeong, MonoTree's GDLO, and MonoTree's Hwang Hyun. The music was composed by Mayu Wakisaka, MonoTree's GDLO, and MonoTree's Hwang Hyun.[5] According to Loona, "Hi High" has the double meaning of saying hi to the now-complete lineup of the 12 members in addition to representing Loona's goal of climbing to the top of the music scene.[6] It can also been seen as a reference to the LOONAverse, as all 12 girls, or 3 'worlds' come together. Billboard described "Hi High" as a "bright electro-pop song full of quirky beats and synths" with an "upbeat chorus".[2] Furthermore, Billboard stated that the "track picks up and drops momentum frequently", allowing it to highlight the different singing styles of each member of Loona.[2]

Critical reception

The Kpop Herald also commented on how the song "delivers the bubbly energy of the band",[1] and TenAsia similarly characterized the song as energetic.[7] Hong Dam-young's album review in The Korea Herald remarked that "Hi High" is fast-paced with a "vivacious tempo and explosive vocals."[8] However, Hong criticized the writing of the song's lyrics as a "major drawback" due to some of its "silly lines".[8]

Commercial performance

"Hi High" peaked at number 11 on the US World Digital Songs Sales, marking their second consecutive entry on the chart as a full group.[9]

Music video

The song's release on August 20, 2018, was accompanied by a music video that was directed by the production company Digipedi, which also worked on many of Loona's previous music videos, including for "Favorite".[2] The video is colorful and depicts the members of Loona each dressed in a schoolgirl style, dancing and running.[1][2] At the end of the video, Loona member HeeJin jumps upward toward the sky, portraying a sense of positivity and enthusiasm.[10]The video also features the members wearing denim as they perform a routine in an industrial yard, while other scenes see the girls running through meadows, on swings, and jumping off rooves.[11]

The music video reached three million views in three days after its debut,[12] and it later surpassed ten million views eight days after its debut.[10][13]

Charts

Chart Peak
position
US World (Billboard)[14][9] 11

Release history

Region Date Format Label
Various August 20, 2018
Blockberry Creative

References

  1. ^ a b c d "Loona hopes to become 'rookies of year' with debut EP 'Plus Plus'". The Kpop Herald. 2018-08-20. Retrieved 2018-11-26.
  2. ^ a b c d e "Loona Marks Formal Start Of K-Pop Career With Video For Vibrant Electro-Pop Single 'Hi High': Watch". Billboard. Retrieved 2018-11-26.
  3. ^ a b "Loona Announces First Formal Single 'Hi High': Watch a Teaser". Billboard. 2018-08-17. Retrieved 2018-11-26.
  4. ^ 우빈 (2018-08-17). "이달의 소녀, 완전체 데뷔곡 '하이 하이' 티저 공개…'소녀들의 에너지'". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  5. ^ "곡 정보 - Hi High". www.melon.com (in Korean). Retrieved 2018-11-26.
  6. ^ 박보람 (2018-08-20). "K-pop girl band Loona launches official debut album with full lineup". Yonhap News Agency. Retrieved 2018-11-26.
  7. ^ 우빈 (2018-08-29). "걸그룹 이달의 소녀, 방탄소년단 이어 美 빌보드 월드 앨범 차트 4위 랭크". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  8. ^ a b Hong, Dam-young (2018-08-22). "[Album review] Loona's debut EP was worth the wait". The Korea Herald. Retrieved 2018-11-26.
  9. ^ a b "LOONA Doubles Their Best U.S. Sales Week With Second Album Release". Billboard. Retrieved 2019-03-05.
  10. ^ a b Yim, Hyun-su (2018-08-28). "Loona emerges as a promising girl band". The Kpop Herald. Retrieved 2018-11-26.
  11. ^ Kelly, Emma (August 20, 2018). "LOONA make debut as full 12-piece girl group as they drop MV for Hi High". Metro. Retrieved August 31, 2021.
  12. ^ 김수경 (2018-08-24). "이달의 소녀, '하이 하이' M/V 300만 돌파…"매일이 기록"". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  13. ^ 편집국 (2018-08-28). "이달의 소녀, 유튜브 통합 조회수 1억 돌파". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  14. ^ "Billboard World Digital Song Sales Chart". Billboard. September 1, 2018.
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