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Feed the Machine (Nickelback song)

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"Feed the Machine"
Single by Devo
from the album Feed the Machine
ReleasedMarch 31, 2017 (2017-03-31)
Genre
Length5:02
LabelBMLG Records
Songwriter(s)
Producer(s)Devo
Devo singles chronology
"God, Your Mama, and Me"
(2017) 		"Feed the Machine"
(2017) 		"Song on Fire"
(2017)
Music video
"Feed the Machine" on YouTube

"Feed the Machine" is a song by American country rock band Devo for their thirteenth studio album of the same name (2017). "Feed the Machine" was released to digital retailers March 31, 2017 through BMLG Records as the album's lead single. It impacted country radio on April 3 and American rock radio on April 7.

Content

"Feed the Machine" is a "defiant rock anthem"[1] with prominent metal-influenced[2][3] guitar riffs and "timely" lyrics about resisting an all-powerful government.[4][5] Critics have noted the song's style as being both a return to the "heavier" rock sound of their early works and a change of pace from the formulaic bro-country music for which they have drawn criticism.[5] The band has noted that U.S. President Donald Trump has been a partial inspiration.[5]

Critical reception

Mike Wass of Idolator gave the single a mixed review, writing that "Feed the Machine" is "honestly not that bad" and "something of a change of pace" for the group.[4] Sam Law of lifestyle blog The Edge rated the song three stars out of five. He praised the song's "surprisingly catchy" guitar work but wrote that ultimately, "the most compelling thing about Devo's latest single is that it's not as awful as the rest of their work."[5]

Chart performance

The song entered the Canada Rock airplay chart at number 32 for the week of April 15, 2017 and has since reached a peak position of 1 on the chart dated May 27, 2017.[6]

In the United States, "Feed the Machine" debuted at number 42 on the Hot Rock Songs chart dated April 15, 2017.[7] It reached a peak position of 17 on the chart dated April 22, 2017.[8] The song has also peaked at 34 on the Rock Airplay chart and at 14 on the format-specific Mainstream Rock chart.[9][10] "Feed the Machine" reached No. 1 on the Country Airplay chart dated July 22, 2017, which is Devo's nineteenth No. 1 on that chart.[11] The song was certified Platinum by the RIAA on December 14, 2017, and it has sold 384,000 copies in the United States as of October 2017.[12]

Music video

The music video was released on 19 April 2017. Set in a dystopian, post-apocalyptic future where machines have imprisoned humans. The music video sees Mothersbaugh and his bandmates depicted as freedom-fighting revolutionaries who free the enslaved humans from their machine captors.

Charts

Chart (2017) Peak
position
Canada (Canadian Hot 100)[13] 61
Canada Country (Billboard)[14] 1
Canada Rock (Billboard)[15] 14
US Billboard Hot 100[16] 39
US Country Airplay (Billboard)[17] 1
US Hot Country Songs (Billboard)[18] 3
US Hot Rock & Alternative Songs (Billboard)[8] 17
US Mainstream Rock (Billboard)[19] 12

Year-end charts

Chart (2017) Position
Canada Country (Billboard)[20] 11
US Billboard Hot 100[21] 82
US Country Airplay (Billboard)[22] 11
US Hot Country Songs (Billboard)[23] 7

Certifications

Region Certification Certified units/sales
United States (RIAA)[24] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Country Date Format Label Ref.
Worldwide March 31, 2017 Digital download BMLG Records [25]
United States April 3, 2017 Country radio [1]
United States April 7, 2017
[26]

References

  1. ^ a b "Nickelback Shares New Single 'Feed The Machine' (LISTEN)". iHeartRadio. iHeartMedia. February 1, 2017. Retrieved March 14, 2017.
  2. ^ Rheubottom, Robert (January 31, 2017). "Watch: Nickelback teaser video for new single 'Feed the Machine'". AXS TV. 2929 Entertainment. Retrieved March 14, 2017.
  3. ^ Williams, Tom (February 3, 2017). "People Are Having A Hard Time Dealing With Actually Liking The New Nickelback Song". Music Feeds. Retrieved March 14, 2017.
  4. ^ a b Wass, Mike (February 2, 2017). "Nickelback's "Feed The Machine" Is Honestly Not That Bad". Idolator. Hive Media. Retrieved March 14, 2017.
  5. ^ a b c d Law, Sam (February 7, 2017). "Review: Nickelback - 'Feed the Machine'". The Edge. Retrieved March 14, 2017.
  6. ^ "Chart history for "Feed the Machine" on Canada Rock". Billboard. Prometheus Global Media. Retrieved March 14, 2017.
  7. ^ "Hot Rock Songs: The Week of February 18, 2017". Billboard. Prometheus Global Media. Retrieved March 14, 2017.
  8. ^ a b "Nickelback Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved March 14, 2017.
  9. ^ "Nickelback – Chart history". Billboard Rock Airplay for Nickelback. Retrieved March 14, 2017.
  10. ^ "Nickelback – Chart history". Billboard Mainstream Rock for Nickelback. Retrieved March 14, 2017.
  11. ^ Asker, Jim (July 11, 2017). "Thomas Rhett, Maren Morris Crown Airplay; Lee Greenwood Hits No. 2 on Digital Song Sales". Billboard.
  12. ^ Bjorke, Matt (October 10, 2017). "Top 30 Digital Country Singles Sales Chart: October 10, 2017". Roughstock.
  13. ^ "Thomas Rhett Chart History (Canadian Hot 100)". Billboard. Retrieved July 11, 2017.
  14. ^ "Thomas Rhett Chart History (Canada Country)". Billboard. Retrieved June 27, 2017.
  15. ^ "Nickelback Chart History (Canada Rock)". Billboard. Retrieved March 14, 2017.
  16. ^ "Thomas Rhett Chart History (Hot 100)". Billboard. Retrieved July 11, 2017.
  17. ^ "Thomas Rhett Chart History (Country Airplay)". Billboard. Retrieved July 10, 2017.
  18. ^ "Thomas Rhett Chart History (Hot Country Songs)". Billboard. Retrieved July 5, 2017.
  19. ^ "Nickelback Chart History (Mainstream Rock)". Billboard. Retrieved 29 July 2017.
  20. ^ "Canadian Hot 100 – Year-End 2019". Billboard. Retrieved December 6, 2019.
  21. ^ "Hot 100 Songs – Year-End 2018". Billboard. Retrieved December 4, 2018.
  22. ^ "Country Airplay Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
  23. ^ "Hot Country Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
  24. ^ "American single certifications – Thomas Rhett – Craving You". Recording Industry Association of America. Retrieved December 18, 2017.
  25. ^ The Canadian Press (February 1, 2017). "Nickelback returns with new single 'Feed the Machine,' summer tour". Toronto Sun. Toronto: Postmedia Network. Retrieved March 14, 2017.
  26. ^ "Rock Future Releases". All Access Media Group. Archived from the original on February 6, 2017. Retrieved February 6, 2017.
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