Sasfin Bank
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| Company type | Private |
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| Industry | Financial services |
| Founded | 1951 |
| Headquarters | Johannesburg, South Africa Hong Kong |
Key people | Michael Sassoon Chief Executive Officer |
| Products | Loans, savings, checking, investments, debit cards, credit cards |
| Website | www |
Sasfin Holdings Limited is a bank-controlling company that listed on the Johannesburg Stock Exchange (JSE) in 1987. Sasfin and its subsidiaries, notably Sasfin Bank Limited, provide a comprehensive range of specialist financial products and services for Business and Wealth clients. This range of financial products and services focuses on the needs of entrepreneurs, corporates, institutions, and high-net-worth individuals.
Sasfin was founded in 1951, and for several decades, its target market was the entrepreneur and small and medium enterprises. Following the granting of Sasfin's banking licence in 1999 and the acquisition of stockbroking firm Frankel Pollak (with a legacy dating back to 1890) in 2000, Sasfin's target was expanded to include high-net-worth individuals and corporates.
With the development of Sasfin Wealth's Asset Management and Asset Consulting businesses, and the acquisition of a Fixed Income team in 2013, Sasfin expanded its target market to include institutional clients.
Additionally, Sasfin now[when?] offers transactional banking services to SMEs[clarification needed] and individuals. Its new digital platform, B\\YOND, offers business management tools (payroll, invoicing and more) as well as banking tools on one platform.
Sasfin is currently led by CEO Michael Sassoon, and is headquartered in Johannesburg, South Africa. It has several regional offices, as well as an office in Hong Kong.
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