General Motors do Brasil

General Motors do Brasil Ltda.

Company type	Wholly owned subsidiary
Industry	Automotive
Founded	1925
Headquarters	São Caetano do Sul , Brazil
Key people	Santiago Chamorro, (CEO) since 2021
Products	Cars Engines
Revenue	US$7.31 billion (2012)
Parent	General Motors
Website	chevrolet.com.br (Please see at Vehicles, the current models produced)

Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek

Brazilian Chevrolet S-10

General Motors do Brasil is the largest subsidiary of General Motors in South America, and the oldest car producer in Brazil and one of largest operation outside the United States. Since foundation in 1925 at the historic district of Ipiranga, São Paulo, the company assembled cars using imported parts from the United States, it has 100 years of operation in Brazil.

History

First, it operated in rented houses, located in a historic district, only assembling cars using parts imported from the United States. After five years, GMB officially opened in 1930 its first factory in São Caetano do Sul – São Paulo, where it has also the Engineering and Design Research Departments too at Centro Tecnológico Av. Goiás 2805.

In 1958 a second factory was opened São José dos Campos – São Paulo, officially inaugurated a year later by the President Juscelino Kubitschek for Die-casting and other cars assemblies.

General Motors do Brasil, local known as GMB, launched in 1968 the first car of its Chevrolet brand in the country, the Opala from Opel under same holding, which closed its life cycle after 24 years, with more than 1 million units sold. Since then, GMB only produced under marks as Chevrolet on cars. most from Opel as Derivatives from 1968 until 2005, and Trucks and GMC on Trucks, for a short period. In 1973 launched the Chevette, which has accumulated sales exceeding 1.2 million units, replaced by the Corsa in 1994, the first vehicle popular with electronic fuel injection. Chevrolet Meriva, Chevrolet Kadett, Chevrolet Monza, Chevrolet Zafira among others were Opel transfers from Rüsselsheim, Germany.

After, it made a test track near Indaiatuba, interior of S.Paulo state.

Some Products came from Holden in Australia.

Until 2010 the Brazilian Design had Huge Influence on Products.

In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories, to produce the Celta. The Celta was also the pioneer in the Brazilian market in the area of electronic commerce, a derivative low cost from Corsa. During his project time, it was known as Blue-Macaw. In front of Gravataí factory main entrance has then an Macaw statue symbolizing.

After Globalization and selling of Opel to PSA, today Stellantis, most Designs came ready from Warren, GM Headquarters, and also Pick-Up, or from Saic-GM in Shanghai, China, for example the developed Chevrolet Onix. Cars like Chevrolet Agile, was own brazilian model, at the Interface between losing Opel and today Days.

In 2005, GM of Brazil in the Brazilian market sold a total of 365,259 vehicles, with a participation of 21.3 % in Brazilian market. In specific segments in which it produces vehicles, SUV's, utilities and commercial light, their participation was a little higher, from 22.6 %. The company's total production reached 559,345 units, considering the vehicles ready for the domestic market and exports and also the vehicles "CKD" (completely knocked down).However the Selling declined and participation in market in not better than 7th position in local ranking. Exports of GM of Brazil in 2005 represented new record, reaching a value of US$ 1.6 billion, for the shipment of 114,994 units in "CKD" and 125,678 vehicles ready for some 40 countries around the world. The main market in the area of exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.

Most gasoline powered vehicles in the Brazilian Chevrolet are flexfuel, capable of operating on 100 % gasoline, 100% ethanol or any blend of the two.

In the social area, the GM of Brazil focused activities through the General Motors Institute, which was created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education. The Company has other social activities in own Clubs, for example, the one in S. Caetano with former Tennis Courts, Pools, Restaurants and other amenities was dissolved, sold, and now a Sonda Supermarket. Another two are in S. José dos Campos, more interactive with Forest, called Clube de Campo.

General Motors is a Market Leader in the Telematic field.

2015 was the year GMB sold most vehicles in Brazil.

On 2021 a huge Investment of some US$ 2 Billions were invested to update the manufacturing process with robots, mainly for introducing the Pick Up Montana, also developed in South Korea. On December 2021, it was announced, GM South America could hire around 250 engineers of several specialties, bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation, to work mainly in the areas of the São Caetano do Sul Technological Centre. As of January 2022, it is first positioned in Brazilian Cars' Production Ranking Delivery.

Current Local Production

• Chevrolet Onix (Sedan and Hatchback)
• Chevrolet Montana (Pick Up)
• Chevrolet Spin (Wagon)
• Chevrolet S-10 (Pick Up)
• Chevrolet TrailBlazer (SUV)
• Chevrolet Tracker (SUV)

Imported

• Chevrolet Bolt EV – From the USA (on Hold, due Chip Shortage, but listed)
• Chevrolet Cruze second generation (sedan and hatchback) – From Argentina
• Chevrolet Camaro (coupé and convertible) – From the USA (discontinued, but listed, due new development of Sedan)
• Chevrolet Equinox second generation – From Mexico

External links

• Official website