Westinghouse Licensing Corporation
 | |
| Westinghouse Electric Corporation | |
| Industry | Brand management Trademark management Privately held company |
| Predecessor | Westinghouse Electric (1886) |
| Founded | 1998 |
| Headquarters | , |
Key people | George Westinghouse |
| Website | westinghouse.com/ |
The second incarnation of Westinghouse Electric Corporation (commonly known as Westinghouse Licensing Corporation[1]) is a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed "original Westinghouse" and predecessor in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.
Westinghouse Licensing has its headquarters in New York City, owned by Toshiba.
History
All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.
After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network. In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC and Westinghouse Licensing, Those companies was later sold to the Toshiba Group in 2007. Westinghouse Companies was sold to Brookfield Business Partners.
Licensing of the brand
| |
| Product type | Licensed brandname |
|---|---|
| Owner | Westinghouse Electric Corporation |
| Country | U.S. |
| Introduced | 1886 |
| Related brands | White-Westinghouse |
| Previous owners | Westinghouse Electric (1886) |
| Tagline | "Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse" |
| Website | westinghouse.com |
Since 1998, Westinghouse Licensing has licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are not manufactured by the historic Westinghouse company.[2]
Active licensees
These are the active Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names:
- Westinghouse Electric Company LLC, providing nuclear energy worldwide.
- TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp.
- Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights.
- Westinghouse Lighting Corporation, formerly Angelo Brothers Lighting, selling light bulbs, ceiling fans, and lighting fixtures[2]
- The NCC, selling Westinghouse-branded electrical accessories.
- Electrolux Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia.
- Westinghouse Electronics, selling Westinghouse-branded LCD televisions and computer monitors.
See also
- Westinghouse Electric Corporation (original corporation)
- Westinghouse Electric Company
- White-Westinghouse
References
- ^ Colorado Secretary of State
- ^ a b Ford, Carro (March 2004). "Brand Recharging". Package Design Magazine. ST Media Group International. Archived from the original on 10 December 2008. Retrieved 9 February 2017.
External links
Westinghouse | ||||||||||||||
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| Westinghouse Electric Corp. (1886–2000) |
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