Joyalukkas
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| Company type | Private |
|---|---|
| Industry | Jewellers |
| Founder | Joy Alukkas |
| Headquarters | Thrissur, Kerala, India |
Number of locations | 85 showrooms in India and 45 showrooms internationally |
Area served | India, UAE, Singapore, United Kingdom, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, Malaysia, United States |
| Products | Jewellery |
| Owner | Joy Alukkas |
| Website | www.joyalukkas.com www.joyalukkas.in |
Joyalukkas is an ISO certified Indian multinational jewellery group based in Thrissur, Kerala and Dubai, UAE. The company is named after Joy Alukkas, the company's chairman and founder.[1] Joyalukkas has 85 showrooms in India and 45 showrooms across the globe.[2][3]
History
Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956.[4] Following in his father's footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1988, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence.[5] The Joyalukkas Jewellery has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.
Associations
Forevermark, the diamond[clarification needed] brand from the group of De Beers is associated with the group of Joyalukkas.[6]
Awards
Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for 7 years in a row (2010, 2011, 2012, 2013, 2014, 2015, 2016). The award of Superbrands is organised by Superbrands, United Arab Emirates.[7]
In 2019, Joyalukkas won the Best Indian Diamond Retailer of the Year Award at the Retail Jeweller Middle East innovation Awards 2019.[8]
Brand Ambassadors
- Kajol[9][10]
- Hrithik Roshan
- R. Madhavan (Tamil Nadu)[11][12]
- Allu Arjun (Andhra Pradesh and Telangana)[13]
- Suresh Gopi (Kerala)
- Sudeep (Karnataka)
- Hiran (West Bengal)
- Shreya Ghoshal (Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Maharashtra, West Bengal)
Incidents
Early in the morning of Friday 25 August 2017, Joyalukkas's Forest Gate branch was breached and thieves made away with £1.8 million worth of jewellery.[14]
References
- ^ News - The Hindu - 4 March 2006
- ^ News - The Business Standard - 10 January 2014
- ^ The Times of India - 13 November 2012
- ^ "Joy Alukkas: The Midas touch". Forbes India. Retrieved 27 May 2019.
- ^ "Joy Alukkas". Forbes. Retrieved 15 May 2020.
- ^ The Times of India - 2 October 2012
- ^ The New Indian Express - 18 July 2011
- ^ "Joyalukkas gets best Indian Diamond Jewellery of the Year award | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN". DT News. Retrieved 18 November 2019.
- ^ Joyalukkas Fb Post
- ^ News - The Economic Times - 07 August 2017
- ^ The Hindu - 7 August 2012
- ^ News - The Hindu - 18 October 2012
- ^ The Times Of India - 10 December 2012
- ^ https://www.theguardian.com/uk-news/2017/aug/25/burglars-steal-18m-of-jewellery-in-audacious-london-raid