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Sid Ramnarace

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Ramnarace worked on the 2005 Ford Mustang design team

Sid Ramnarace is a Canadian-born designer[1]and strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.[2][3]

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice to landing a job as a designer.[4] Based on the reply from those letters, Ramnarace studied at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under the tutelage of design pioneer, Viktor Schreckengost.

Career

Sid Ramnarace - Detroit Auto Show January 2000 Ford 24.7 Concept
Ramnarace was the Color and Material Designer for Ford's trio of 24.7 concepts

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy[5] and 24.7 show car concepts,[6] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird[7] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.[8]

Sid has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.[9]

Criticism

The clean design of the 24.7 featured simple geometric shapes and machined surfaces which were designed to communicate a technical look and feel, complimenting the prescient advanced communication and telematic technologies that made up the essence of 24.7. However, the design of the 24.7 was criticized in the press - The Car Connection was quoted saying, "It's wrapped around the Internet because the Internet is trendy, and in the design-led world Ford is entering under J Mays guidance, trendy is everything." [10]

Selected projects

  • Ford Thunderbird (11th Generation)
    Ford Thunderbird (11th Generation)
  • Ford Mustang (5th Generation)[11]
    Ford Mustang (5th Generation)[11]
  • Ford Edge
    Ford Edge
  • Lincoln MKX
    Lincoln MKX
  • Ford Explorer (3rd Generation)
    Ford Explorer (3rd Generation)
  • Ford Prodigy Concept
    Ford Prodigy Concept

References

  1. ^ "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  2. ^ "Ramnarace Gilles Cufflinks=Design Spotter". Retrieved 26 January 2009.
  3. ^ "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  4. ^ "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  5. ^ "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  6. ^ "Ford 24-7 Design Review". Car Design News. Archived from the original on 27 January 2007. Retrieved 18 May 2007.
  7. ^ "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  8. ^ "25 Most Iconic Cars of the Past 20 Years". Businessweek. Retrieved 16 February 2010.
  9. ^ "Past Speakers". YaffeCenter. Archived from the original on 7 January 2009. Retrieved 15 May 2008.
  10. ^ "2000 Detroit Show: Ford's 24.7". The Car Connection. Retrieved 11 July 2013.
  11. ^ Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek: 29.
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