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Chokito

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Chokito
Product typeChocolate bar
OwnerNestlé
CountrySwitzerland
Introduced1964
Websitenestle.com.au/chokito

A Chokito is a chocolate-covered chocolate bar containing caramel fudge with crisped rice,[1] manufactured by Nestlé in Australia,[2] Switzerland,[3] and Brazil.[4] The current slogan for Chokito in Australia is "big feed, big taste",[5] while in the 1970s the tag line was "Chokito gets you going".

It is originally made in Switzerland at the Cailler factory in Broc (owned by Nestlé) since 1964, as a modernized version of the traditional Branche, to counter competition from other brands.[6][7] In 2018, production was relocated elsewhere in Switzerland.[8]

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[9] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.[10] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

See also

References

  1. ^ Kath (17 April 2007). "Nestlé Chokito review". Chocablog. Retrieved 4 June 2011.
  2. ^ "Chokito nutritional info". Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
  3. ^ "Nestlé Chokito" (in French). Nestlé Suisse. Retrieved 4 June 2011.
  4. ^ "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Retrieved 4 June 2011.
  5. ^ "Archived copy". Archived from the original on 2011-03-12. Retrieved 2009-02-07.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ^ "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
  7. ^ Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
  8. ^ "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse". RTS Info. 16 March 2018. Retrieved 5 May 2022.
  9. ^ "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
  10. ^ "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
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