Apple evangelist
An Apple evangelist, also known as Mac(intosh) evangelist, and Mac advocate is a promoter of the Apple Macintosh platform. Mac zealot and Mac bigot are more pejorative terms for Mac evangelists, indicating that the advocacy has become excessive, or simply expressing disapproval.
The most well-known Apple evangelist is ex-Apple-employee Guy Kawasaki. Kawasaki is credited as being one of the first to use evangelistic methods to promote a computer brand. Apple formerly had a "Why Mac?" evangelist site at http://www.apple.com/whymac/. The page no longer exists, but the company currently has a Get a Mac campaign page, which gives numerous reasons why PC users should switch to Macs. Several third-parties still host and maintain Apple evangelism websites.
Apples most prominent evangelist: Guy Kawasaki has recently switched from using Mac's to using Linux, because he's disappointed in the route that Apple has taken, in relations to DRM and other issues. This could be interpreted, that Apple has become a just another regular technology-company.
See also
- Technical evangelist
- Apple Switch ad campaign
- Computer zealotry
- Fanboy
- Wintel
- Operating system advocacy
- Software war
- Evangelism marketing
External links
- Mac|Life Magazine — Mac|Life Magazine's site, formerly MacAddict Magazine, which at one time hosted a Mac advocacy page.
- the JoshMeister's Apple/Macintosh Evangelist Site
- macvspc.info — Focusing on the educational sector.
- MacKiDo — Now defunct Apple advocacy site.
- iGeek — The new MacKiDo
- Church of the Customer — Profile/interview of Kawasaki's evangelism work at Apple