Music on demand
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Music-on-demand (MOD) is a proven multi-billion dollar music distribution & subscriber-based industry model conceived with the growth of two-way computing and telecommunications in the early 1990s. Primarily, high-quality music is made available to purchase, access and play back using software on set-top boxes (6MHz separated guard band channels), cellular mobile devices, Apple Macintosh, Microsoft Windows, from an available distribution point, such as a computer host or server located at a telephone, cable TV or wireless data center facility.
History
In 1992, computer modem speeds were limited to less than 28 thousand bits per second (28 kbit/s), compared with uncompressed, pulse code modulated (PCM), music on compact disc (CD) that required 150 thousand bytes per second. As a result, additional bandwidth is required to accommodate delivering audio at CD quality standards: 16-bit frame, 44.1 kHz sampling rate, stereophonic (two channel audio). This prompted telephony, CATV, cellular and satellite providers to consider changing standards, in terms of building higher capacity for existing telecommunications infrastructures and considering business use cases to offer supplemental, affordable monthly on-demand service subscription plans.
Early design and development of music-on-demand technology, in accordance with the laws of the United States such as the Home Recording Act of 1992, include Access Media Network (AMN) by inventor Dale Schalow. Mr. Schalow, born in Virginia, was an independent audio engineer and programmer in Los Angeles, California, who helped record albums and music scores for David Bowie, Tin Machine, Cypress Hill, House of Pain, Beastie Boys, Interscope, and Warner Brothers. A multiplexed music-on-demand model was deployed using PCM audio sampling devices, Apple IIci, the KERMIT, X-Modem, PCM CATV Guard-Band standards for computer file and sound data transfer protocols, and SCSI storage systems by Schalow to validate processing 16-bit multi-channel audio from point-to-point in a professional recording studio environment, including his own independently operated Dascha company and 38 Fresh Recordings. The model conceived was introduced by Schalow to Apple Computer in 1992 after he submitted an entry into the "I Changed the World" contest, essentially describing how an Apple computer helped shape and change the world forever based upon its usage. Apple acknowledged the "Accessible Music Network" (AMN) by awarding Schalow Honorable Mention and sending him a simple gray T-shirt with the Apple logo on it. The technology was also proposed to David Bowie in 1993, who a few years later, introduced his own network service to the world.
Stand-alone software created by AMN for consumer-based access, with demonstrated proof of concepts to numerous Cable TV, Telco, and Cellular service providers in the United States, such as Denver TeleCommunications, Cox FiberNet (Blackwater region), Continental, Comcast/Adelphia, Vanguard (AT&T), Bell Atlantic, Telecable Corporation (Norfolk, Virginia). AMN was then developed for the Microsoft Windows computer operating system, as well as set-top box design prototypes conceptualized with 3D prototype imaging that required a telephone connector located next to a coaxial cable TV connector to converge low speed data uplinking with high speed downloading interactive communications.
Today
As of July 2021, music-on-demand has steadily overcome controversy of illegal music distribution and the lag of legislation for rapidly changing technology in the music industry. The RIAA, representing artists, publishers and songwriters, officially reported in 2020, rapid growth in overall revenues of digital music & paid subscription sales that has surpassed 10 (ten) billion US dollars annually.
Bibliography
- TIME Magazine, 12 April 1993, Coming to Your TV Screen: The Info Highway
- "I Changed the World" Apple Computer Contest, Spring, 1992, Cupertino, CA
- Eisenmann, Thomas R. (2000). "The U.S. Cable Television Industry, 1948–1995: Managerial Capitalism in Eclipse". Business History Review. 74 (1): 1–40.
- Stern, Christopher (11 July 1994). "Bell Atlantic first with video dialtone". Broadcasting & Cable. 124 (28): 6. doi:10.2307/3116351.
- "AccessMusicNetwork.com Announces Internet Radio Toolkit for Professionals", 30 Nov 2007, PRNewswire via Reuters and James Madison University (Harrisonburg, Virginia), Alumni Newsroom (Public Relations)