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Deno (singer)

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Deno
Birth nameDeno Michael Mebrahitu
Also known asDeno Driz
Born (2002-09-23) 23 September 2002 (age 22)
Brixton, London, England
Genres
Occupations
  • Singer
  • songwriter
  • rapper
  • actor
Years active2016–present
LabelsColumbia
Websitedenodriz.com

Deno Michael Mebrahitu (born 23 September 2002), known mononymously as Deno, is a British singer, songwriter, rapper and actor from London. His parents are originally from Eritrea,[1] and he was raised in South London. He came to the forefront of London's afro-wave music scene beginning in 2018 with a number of viral music videos and hit songs.

Music career

Beginnings (2016–2017)

Deno attended Evelyn Grace Academy in Brixton, London.

In 2016, a friend of Deno asked him to freestyle and sing on his Snapchat after school. This was posted to Instagram with the "#imjustbait" hashtag. He gained thousands of followers. Further videos caught the attention of Stormzy, who retweeted one of them, got in touch, and took Deno into the studio with him to guest on his album Gang Signs & Prayer.[2]

In 2016, Deno met rapper AJ at a Stratford Westfield get-together. The two began a creative partnership, beginning with Deno singing the chorus on AJ's track "Know Me". The video netted over 2.5 million views on YouTube. The same year, the pair, often styled AJ x Deno, recorded multiple songs. They began performing more consistently, including opening for Migos at IndigO2.

Deno & AJ were signed by Sony Columbia UK in 2017. They released singles from 2017, but did not find commercial success until 2018 with the hit "London" featuring EO.[3] The video for "London" was streamed over 45 million times and peaked at No. 45 on the UK Singles Chart.

Rise to fame (2018–2021)

Deno met rapper Cadet on the set of the short film Shiro's Story Part 3 (2018). His ensuing collaboration with Cadet, the track "Advice", went viral, with over 30 million YouTube views. It reached No. 14 on the UK Singles Chart[4] with over 500,000 sales,[5] earning a Brit certified Gold Award.[6] More singles followed as he featured on the hit "Pumpy" by Da Beatfreakz, also featuring past collaborators AJ, Swarmz and Cadet.[7] In 2019, Deno released "First Days", a tribute to Cadet, who had died in a road collision in February of that year.[8]

In September 2019, Deno released the single "Change" featuring DigDat, with a video directed by Darnell Depradine.

He teamed with men's global fashion wear brand BoohooMAN for a 30-piece fashion collection, launched in September 2019.[9]

Deno appeared singing in the 2018 season of Idris Elba's TV series In the Long Run.

In late 2019, Deno released the EP Eye 2 Eye which has features such as Krept, Jay1 and DigDat.[10]

In 2021, Deno released the mixtape "Boy Meets World" which has features such as J.I the Prince of N.Y, Chunkz, Unknown T, Cadet, Craig David, DDG, Jade Silva and Bandokay and Double Lz of rap collective OFB. The mixtape peaked at 31 on the UK Albums Chart.

Discography

Mixtapes

Title Details
Boy Meets World
  • Released: 14 May 2021
  • Label: Columbia
  • Format: Digital Download, Streaming

Extended Plays

Title Details
Eye 2 Eye
  • Released: 25 October 2019
  • Label: Columbia
  • Format: Digital Download, Streaming

Singles

As lead artist

List of singles as lead artist, with selected chart positions, showing year released and album name
Title Year Peak chart positions Certifications Album
UK
[citation needed]
"London"
(with AJ featuring EO)
2018 45 Non-album single
"Advice"
(with Cadet)
14 The Rated Legend
"Pumpy"
(with Da Beatfreakz, Cadet, AJ and Swarmz)
70 Non-album single
"First Days" 2019 71
"Lifestyle" 82
"Motorola"
(with Da Beatfreakz, Dappy and Swarmz)
32
"Change"
(featuring DigDat)
53 Eye to Eye
"Walking On"
(featuring Krept)
"Link Up"
(with Geko, Stefflon Don and Dappy)
84 22
"Self-Obsessed"
(with Da Beatfreakz, D-Block Europe and Krept & Konan)
2020 26 Non-album single
"Circles"
(featuring OFB, Bandokay and Double Lz)
36 Boy Meets World
"Lingo"
(featuring J.I and Chunkz)
2021 57
"Drizzy"
"Reload"
(with Swarmz)
Non-album single
List of singles as lead artist, with selected chart positions, showing year released and album name
Title Year Peak chart positions Album
UK
[citation needed]
"Lamborghini"
(Kosso featuring Deno)
2020 Non-album single
"Purple"
(Charlie Sloth featuring Deno and Polo G)
"Baby"
(A1 x J1 featuring Deno)
2021 TBA

Guest appearances

List of non-single guest appearances, with other performing artists, showing year released and album name
Title Year Other artist(s) Album
"Home Alone" 2019 D-Block Europe, Swarmz Home Alone
"Chase Cash" Lil Berete 1 Way Out
"J LO" 2020 Nafe Smallz, Chip Goat World
"Ying & Yang" GRM Daily, Chip GRM 10
"Gang Gang" 2021 KSI, Jay1 All Over the Place

Filmography

Television

Year Title Role Network Notes Ref.
2017-2018 In the Long Run Singing Boy Sky One 6 episodes

Web

Year Title Role Notes Ref.
2018 Shiro's Story Bailey Part 3 (Short YouTube Series) [11]
2020 The Re-Up Brandon Main Role, both parts

References

  1. ^ Dawkins, Farida (14 August 2018). "Deno Driz, the 16-year-old Eritrean singer in the UK is surely the next big thing". Face2Face Africa. Retrieved 28 August 2019.
  2. ^ Welsh, April Clare (30 January 2017). "Stormzy teases February release with mysterious London billboards". Fact. Retrieved 28 August 2019.
  3. ^ Martin, Liam. "AJ and Deno". Allmusic. Retrieved 28 August 2019.
  4. ^ "OFFICIAL SINGLES CHART RESULTS MATCHING: ADVICE". Official Charts. Retrieved 13 September 2019.
  5. ^ Homewood, Ben (23 September 2019), Big numbers aren't enough for this new kid on the block..., Music Week
  6. ^ "11 young musicians to listen to now - including a favourite of the royals". The Telegraph. 1 October 2018. Retrieved 28 August 2019.
  7. ^ Hargreaves, Eilidh (23 September 2019). "AJ and Deno". This Must Be Pop. Retrieved 23 September 2019.
  8. ^ Jodi. "Singer, Deno Driz, Releases Latest Track, 'First Days'". CelebMix. Retrieved 13 September 2019.
  9. ^ Wightman-Stone, Danielle (22 August 2019). "BoohooMan to launch collection with UK artist Deno". Fashion United. Retrieved 13 September 2019.
  10. ^ "Deno Announces Debut EP 'Eye 2 Eye'". GRM Daily - Grime, Rap music and Culture.
  11. ^ Mensah, De'Graft (21 September 2018). "Shiro's Story: The UK rap action drama with Netflix potential". Newsbeat. Bbc.co.uk. Archived from the original on 15 February 2019. Retrieved 14 February 2019. It's a gritty UK drama that's had more than 10 million hits and has seen the likes of Not3s and Headie One make their acting debuts.