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Advanced Media Broadcasting System

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Advanced Media Broadcasting System
Company typePrivate
IndustryMass Media, Broadcasting
Founded1994
FounderJose Luis "Bobet" Vera
Jinji Buhain
Headquarters9/F Paragon Plaza, EDSA cor. Reliance St.,
Mandaluyong City, Metro Manila, Luzon,
,
Philippines
Key people
Manuel Paolo A. Villar
Maribeth Tolentino
Dennis Antenor, Jr. (President)
OwnerPrime Asset Ventures, Inc.
ParentPlanet Cable (Streamtech)
Websiteambs.tv

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong City, Metro Manila.

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed Prime Asset Ventures through Planet Cable.

History

Early years

The Vera family, under the aegis of Quest Broadcasting head, attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994 with its Congressional franchise granted the following year.[1] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Archdiocese of Manila and changed its callsign to DWKX which gave the birth of adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations - (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network - formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act 11253 albeit without President Rodrigo Roa Duterte's signature as the bill lapsed into law after 30 days of inaction.[2][3] The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician Manny Villar after its FM station (K-Lite) was in the red due the effects of the COVID-19 pandemic.[4][5]

On January 5, 2022, the National Telecommunications Commission (NTC) awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an 18-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[6][7] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[8]

In June 2022, AMBS Manila began its test broadcast[9] and will make its official launch on October 1, 2022 with plans to expanding it nationwide by the end of the year as announced by Willie Revillame.[10] On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin is set to return on AMBS since its final broadcast on GMA Network on February 11, 2022.[11]

Stations

Radio

Branding Callsign Frequency Power Location
103.5 K-Lite DWKX 103.5 MHz 25 kW Metro Manila
Magic 106.3[Note 1] DXKM 106.3 MHz 10 kW General Santos

Television

Analog
Branding Callsign Channel Location Power Type
AMBS Manila Provisional authority TV-2 Metro Manila 30 kW Originating
Digital
Branding Callsign Ch. # Frequency Power Area of Coverage
AMBS Manila Provisional authority 16 485.143 MHz 1 kW Metro Manila

AMBS is currently conducting a test broadcast in Metro Manila. The station will begin its broadcast by October 1, 2022.[12]

Channel Video Aspect Short name Programming Note
16.02 1080p 16:9 AMBS-HD AMBS Test broadcast / Configuration testing
16.03 720p K-Lite TV Unknown
16.04 720p NBC Sports NBC Sports Philippines
16.05 720p Tennis Channel Tennis Channel Philippines
16.06 720p Golf Channel Golf Channel Philippines
16.07 720p Billiards Network Channel Billiards Network
16.08 720p NBC NBC Philippines
16.09 720p MSNBC MSNBC Philippines
16.10 720p Telemundo Telemundo Philippines
16.11 480p Reserved 1 Unknown Black screen
16.12 480i Reserved 2

Notes

  1. ^ Operated by Quest Broadcasting.


References

  1. ^ "Republic Act No. 8061". The Corpus Juris. 15 June 1995.
  2. ^ "Republic Act No. 11253". The Corpus Juris. 25 June 2019.
  3. ^ "Republic Act No. 11253 | GOVPH".
  4. ^ "House Concurrent Resolution No. 21" (PDF).
  5. ^ Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
  6. ^ Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
  7. ^ Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.
  8. ^ Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Retrieved May 2, 2022.
  9. ^ "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.
  10. ^ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
  11. ^ Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.
  12. ^ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
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