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Yeprem Jewellery
Yeprem SARL
IndustryJewellery manufacturing and watchmaking
Founded1964
FounderYeprem Chakardemian
SuccessorJohn Chakardemian, Loutfic Chakardemian, Virna Chakardemian
HeadquartersBeirut,
Lebanon
Area served
Worldwide
ProductsLuxury goods
Websitehttps://yepremjewellery.com/

Yeprem Jewellery (known as YEPREM) is a Beirut-owned luxury jewellery brand with a workshop established since 1964.[1][2] It sells fine jewellery, watches, and Armenian cultural Khachkar jewels.[3] Yeprem is available across stores in North and South America, Europe, Asia, and Africa.[4][5]

YEPREM was founded in 1964 by Yeprem Chakardemian in Lebanon. Until today, the business remains under the control of the family's second generation, Virna, Loutfic, and John.[6]

History

Early history

In 1964, Yeprem Chakardemian was inspired by a golden family bracelet passed upon him by his mother, which became a turning point in the family's history.[6] At the age of 15, Yeprem debuted his craftsmanship in the jewellery manufacturing and watchmaking industry by creating artistic pieces in unique styles, integrating the cultures of both Lebanon and Armenia.[6]

Managing directors

Passing down the family business, the new generation, John Chakardemian[2], Loutfic Chakardemian[2], and Virna Chakardemian[7], has joined their father, Yeprem Chakardemian in expanding the brand.

Yeprem's emblem "Y" signifies the initials of the brand's managing partners, John, Loutflic, and Virna. The three letters, "J", "L", and "V" combined together form "Y" symbolizing the founder, Yeprem Chakardemian.

Jewellery and watch manufacturing

Notable products

Notable patrons and owners

Celebrities

Many notable celebrities have worn Yeprem, including Rihanna[9], Katy Perry[10], Lady Gaga[11], Jennifer Lopez[12], Myriam Fares[5], Maya Diab[5], Beyonce[5], Oprah Winfrey[5], Fergie[8], and more.

On the 50th anniversary of Yeprem, many celebrities, including Rihanna, Madonna, Adriana Lima, Karlie Kloss, Mila Kunis, and Allison Williams, wore Yeprem.[13]

Yeprem gained popularity when Charles Aznavour began wearing their khachkar cross.[8]

Awards

  • Forbes: Country's Top Leaders and Innovators Award, 2018[14]
  • Couture: People's Choice Award, 2015[15][5]
  • AJA: Design Talent of the Year Award, 2013[16]

References

  1. ^ "Yeprem". The House of Luxury. Retrieved 2022-06-15.
  2. ^ a b c Rahhal, Nabila (2014-08-13). "In photos: Fashioning jewelry". Executive Magazine. Retrieved 2022-07-01.
  3. ^ "Yeprem Introduces Lower-Priced Collection". nationaljeweler.com. Retrieved 2022-07-01.
  4. ^ "Points Of Sale". Yeprem. Retrieved 2022-06-15.
  5. ^ a b c d e f "YEPREM Jewelry: An International Business Success Story | LAU Calendar of Events". LAU. Retrieved 2022-07-01.
  6. ^ a b c d "Katerina Perez | Yeprem and their never ending desire to push the boundaries of classic design". Katerina Perez. Retrieved 2022-07-01.
  7. ^ "Jewellery Designer To Watch | Virna Chakardemian of Yeprem". Emirates Woman. 2014-07-22. Retrieved 2022-07-01.
  8. ^ a b c "LAU alumna takes Hollywood by storm | LAU News". LAU | News. Retrieved 2022-07-01.
  9. ^ Nast, Condé (2018-05-03). "See Rihanna's Vogue Cover, Photographed By Mert Alas and Marcus Piggott". Vogue. Retrieved 2022-07-01.
  10. ^ "Photos from Katy Perry's 10 Looks at the 2017 MTV VMAs". E! Online. Retrieved 2022-07-01.
  11. ^ Winfrey, Oprah (2019-11-06). "Lady Gaga Opens Up to Oprah About Trauma, Self-Harm, and Choosing Kindness". ELLE. Retrieved 2022-07-01.
  12. ^ Wasilak, Sarah (2020-09-25). "Jennifer Lopez Wearing Yeprem Jewels". POPSUGAR Fashion. Retrieved 2022-07-01.
  13. ^ "YEPREM, The Lebanese Master In High Quality Jewellery". 2015-07-27. Retrieved 2022-07-01.
  14. ^ "YEPREM has been awarded by Forbes". Chronograph. Retrieved 2022-07-01.
  15. ^ "Yeprem Jewellry wins the People's Choice award at the Las Vegas Couture show". BelleBeirut. 2015-06-17. Retrieved 2022-07-01.
  16. ^ admin. "Yeprem". Humble & Rich | A Review Site for Fashionista. Retrieved 2022-07-01.