Eataly
| File:Logo Eataly.png | |
| Company type | Food Retail |
|---|---|
| Industry | Restaurants, Grocery store |
| Founded | 2010 |
| Founder | Oscar Farinetti |
| Headquarters | |
| Products | food, wine |
| Website | www.eataly.com |
Eataly is a chain of large format/footprint Italian marketplaces (food halls) comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school. Eataly was founded by Oscar Farinetti, an entrepreneur formerly involved in the consumer electronics business, and collaborates with Slow Food. Since 1 October 2016, Eataly has been led by Andrea Guerra, the executive chairman.
History
In January 2007, Italian businessman Oscar Farinetti converted a closed vermouth factory in Turin into the first location of Eataly.[1] Eataly is located in the Lingotto district of Turin, and is easily accessible via the Lingotto metro station. The New York Times has described it as a "megastore" that "combines elements of a bustling European open market, a Whole-Foods-style supermarket, a high-end food court and a New Age learning center."[2] Farinetti planned early on that additional stores would open elsewhere in Italy and in New York.[2]
The first Eataly location in New York City is located in the Toy Center Building near Madison Square Park.[3][4] It is over 50,000 square feet (4,600 m2) in size,[5] and opened with a large amount of press coverage on August 31, 2010.[6][7][8][9] Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs.[10] Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store[11] and it has since been very positively reviewed by the press.[12][13][14] The New York Eataly was originally planned for a smaller space near Rockefeller Center.[15]
The chain has additional locations in Italy, a few in Tokyo, and was also scouting for other locations as of 2010.[16] In 2012 Eataly opened in Rome its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There is an Eataly in the Porto Antico area in Genoa.
In January 2013, Eataly announced a partnership with MSC Cruises to open two restaurants on MSC Preziosa.[17] Eataly was also added to MSC Divina.
On December 2, 2013, Eataly opened a new location at 43 E. Ohio St. in Chicago, on a 63,000-square-foot retail space,[18] making it the largest Eataly in the US. The cost of the Chicago venture is estimated at $20 million. On March 18, 2014, Eataly opened its big 5,000 sqm store in Piazza XXV Aprile in Milan.
The founder Oscar Farinetti received the America Award of the Italy-USA Foundation in 2013. On December 16, 2014, Eataly opened the first store at Zorlu Center in Istanbul. On May 19, 2015, Eataly opened its first store in the southern hemisphere in São Paulo. On November 26, 2015, Eataly opened in Munich, making it the first location in Germany.
In June 2016, it was announced that an Eataly location would open in 2018 at the Park MGM casino in Las Vegas (formerly the Monte Carlo).[19] Eataly will fill approximately 40,000 square feet on the southern edge of the resort and The Park-facing side will become the main pedestrian entrance into the Park MGM casino.[20][21]
In July 2016, Eataly announced a downtown New York City location at the World Trade Center.[22]
In November 2016, a 45,000-square -foot Eataly location opened in the Boston Prudential Center, replacing an existing food court after extensive renovations.
In October 2017 Eataly Century City location opened at the newly remodeled $1-billion Westfield Century City Mall in Los Angeles County. Covering 67,000 square feet, Eataly L.A. surpassed Eataly Chicago to become the largest Eataly in the United States.[23]
Mario Batali, previously involved with Eataly, is no longer attached to the company following his sexual misconduct allegations. Eataly pulled all products bearing his likeness two days after the allegations surfaced.[24]
On February 17, 2018, Eataly opened its 40th location in Stockholm, Sweden. The operation occupies 32,300 square feet in a former movie theater in the heart of Stockholm's shopping district.
In April 2019, Eataly opened its first location in Paris, France. It is located in the center of the French capital in the Marais neighborough, between the Place des Émeutes-de-Stonewall (Stonewall Riots square) and the rue Sainte-Croix-de-la-Bretonnerie, in Le Marais (4th arrondissement).
On November 13, 2019, Eataly opened a 50,000-square-foot store in Toronto, Canada in the Manulife Centre on Bloor Street.[25]
Name
The name Eataly was coined by Celestino Ciocca, a brand strategy consultant who has worked for Texas Instruments as well as Ernst & Young. He first registered Eataly as a domain name on February 23, 2000, and as a trademark in June 2000. Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004, by public deed repertorio n° 96538 – raccolta n° 11510. Other than the obvious portmanteau of 'Eat' and 'Italy', the 'aly' part of the name is suggestive of an alley, with many food stalls.
Brand stores
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Americas
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Asia-Pacific
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Europe
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Other planned stores include locations in Abu Dhabi, Brussels, Hong Kong, Johannesburg, Lausanne, London, Mexico City, Philadelphia, Rio de Janeiro, Singapore, Sydney, and Washington DC.[26][27][28]
References
- ^ Kummer, Corby. The Supermarket of the Future, The Atlantic (May 2007)
- ^ a b Tardi, Alan (24 October 2007) Spacious Food Bazaar in Turin Plans Manhattan Branch, The New York Times
- ^ Sifton, Sam (19 October 2010) Eataly Offers Italy by the Ounce, The New York Times
- ^ Ferretti, Elena (19 October 2010) Inside Mario Batali's "Eataly", Fox News Channel
- ^ Spartos, Carla (25 August 2010) Welcome to Eataly: A huge new marketplace in the heart of Manhattan gives New Yorkers a taste of Italy — without the flight Archived 2010-10-19 at the Wayback Machine, New York Post
- ^ Raphael Brion (25 August 2010) Welcome to Eataly, a 50,000 Sq. Ft. Italian Culinary Funhouse, Eater (New York)
- ^ EATALY OPENS: Batali, Bastianich & Co.'s Mega-Temple Of Italian Food, Revealed (PHOTOS), The Huffington Post, August 31, 2010
- ^ Fabricant, Florence (27 July 2010) Eataly, an Italian Food Hall, Opening Soon, The New York Times
- ^ Eataly prende per la gola anche gli americani, La Stampa (in Italian), August 2, 2010
- ^ DiGregorio, Sarah (1 September 2010) Even Michael Bloomberg Showed Up for Eataly's Opening Archived 2010-09-04 at the Wayback Machine, The Village Voice
- ^ Sutton, Ryan (15 September 2010) Batali’s Packed Eataly Hawks $193 Pork, Negronis: Ryan Sutton, Bloomberg
- ^ Rackl, Lori (15 September 2010) Losing yourself in Eataly: Part learning center/grocery store/eatery, this emporium of Italian fare is Disney World for foodies Archived 2010-09-18 at the Wayback Machine, Chicago Sun-Times
- ^ Platt, Adam (3 October 2010) Big Italy: Eataly brings the European-food-hall concept to the States, New York (magazine)
- ^ Martineau, Chantel (13 October 2010) Robert Sietsema at Manzo in Eataly Archived 2012-07-10 at archive.today, The Village Voice
- ^ Fabricant, Florence. Eataly Finally Set to Arrive, The New York Times, February 3, 2009
- ^ Bain, Jennifer (20 May 2010) Bain: Is Toronto ready for the Eataly phenomenon?: Oscar Farinetti weighs Toronto as a possible site for his Eataly vision, Toronto Star
- ^ Forbes, Paula (21 Jan 2013) [1], Eater
- ^ Pollack, Penny. "The Eataly Chicago Guide". Chicago magazine.
- ^ Olmsted, Larry. "Bye Bye Monte Carlo: Las Vegas Casino Resort Being Replaced". Retrieved 10 February 2018.
- ^ "More Details on the Eataly Takeover at Park MGM". 28 July 2017. Retrieved 10 February 2018.
- ^ Eataly Las Vegas was designed by local architect Marnell Companies.
- ^ Fabricant, Florence (25 July 2016). "Eataly Expands in Manhattan to World Trade Center". The New York Times.
- ^ "Eataly L.A. Grandly Opened". 14 November 2017. Retrieved 10 February 2018.
- ^ Galarza, Daniela (2017-12-12). "Eataly Has Removed Mario Batali's Products and Books from All of Its Locations". Eater. Retrieved 2018-12-10.
- ^ "What opening day at Eataly Toronto looked like". Toronto Life. November 14, 2019.
- ^ Miccione, Daniele (22 March 2013) [2], Gazzetta dello Sport
- ^ Satran, Joe (26 February 2013) [3], Huffington Post
- ^ Polizzi, Daniela (16 November 2016) [4], Corriere della Sera
External links
- "Exploring Eataly" (slide show), and map, The New York Times (October 19, 2010), Celestino Ciocca – Eataly
- Eataly: Contemporary Italian Cooking. Phaidon Press, 2016. ISBN 978-0-7148-7279-7.
- Dario Bressanini, Italy a New York Le Scienze
