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GlassesUSA.com
Company typePrivate
Industryretail
Founded2008
Headquarters954 Lexington Avenue, New York[1]
ProductsPrescription glasses, Sport glasses, Safety glasses, Sunglasses
Number of employees
200
Websitewww.glassesusa.com

GlassesUSA.com is an online retailer of prescription glasses, sunglasses, and contact lenses, based in New York City.[2] Founded in 2008, the vertically integrated company owns and operates its entire supply chain and sells over 10,000 optical products, styles, and brands.[3]

History

GlassesUSA.com was founded in 2008 by Daniel Rothman (chief executive officer), Eldad Rothman (chief operating officer), and Roy Yamner (chief technology officer). GlassesUSA.com is part of Optimax Eyewear group, a company that aims to disrupt the $40 billion eyewear industry in the United States.[4][5] GlassesUSA.com has more than 2.4 million customers and over 26 million annual visits on the company's website.

GlassesUSA.com has raised a total of $95 million in funding, with Viola Growth[6] as the leading investor.[7][8]

Brands and Partnerships

In 2015, GlassesUSA.com launched their initial house brands - Ottoto, Muse, Amelia E, Revel, offering more than 3,500 optical styles.[9][10]

In 2017, GlassesUSA.com started selling multiple types of contact lenses[11] from brands such as Acuvue, Air Optix, and more and introduced their own brand of contact lenses called Vista plus in January 2022.[12]

In January 2018, GlassesUSA.com announced a partnership with Hilary Duff to launch Muse x Hilary Duff Eyewear,[13] a line of more than 100 frame styles and 3 collection drops[14][15] anchored on the actress’ mission to empower and help women feel confident and comfortable in their own skin.[16][17] Variety coined the collection as some of the best celebrity-designed sunglasses.[18]

In May 2020, GlassesUSA.com became the first native online brand to become an official In-Network Provider of United Healthcare.[19][20]

In June 2020, GlassesUSA.com announced the company’s first steps towards sustainability with SeaClean[21] Glasses, made of upcycled bottles, coffee grinds, wood, hemp, and ocean plastic.[22]

In September 2020, GlassesUSA.com launched a new luxury fashion eyewear capsule by Champion.[23][24] The collection was made up of 18 eyeglasses and 14 sunglasses and was only sold at GlassesUSA.com.[25] The collection was designed by graffiti artist Andrea Trainer and featured a 14 karat gold frame.[26]

In November 2020, GlassesUSA.com joined the wearables market with Revel Tune smart audio glasses,[27] complete with built-in high quality speakers and open-ear sound with noise reduction.[28]

In June 2021, GlassesUSA.com and Transitions Optical teamed up with a launch of colorful, limited-edition pastel tinted lenses.[29][30]

In November 2021, Ray-Ban partnered with GlassesUSA.com for an exclusive launch[31] of the best selling[32] optical in North America, the Clubmaster[33] in a new color - transparent grey with silver metal. The style was only sold at GlassesUSA.com and marked the first ever partnership of its kind.[34][35]

Retail Model

GlassesUSA.com provides the eyewear solutions people need at prices they can afford.[36] The company designs, manufactures, distributes and retails its own eyewear brands, and sells both sunglasses and prescription frames for designer brands such as Ray-Ban, (the company is a 2022 Ray-Ban®️ certified store)[37] Oakley, Prada, Burberry, Gucci, Coach, Tory Burch and more.[38] The company holds one of the largest selection of styles on the market.[39] The company sells sports glasses, kid’s glasses, safety glasses, blue light glasses, Transitions lenses, and multifocals.[40]

GlassesUSA.com is able to offer affordable pricing and exceptional value on prescription and non-prescription eyewear by cutting out the middleman and selling their products directly to consumers.[41] The company’s competitive advantage is due to their industry leading technological and marketing capabilities.[42]

GlassesUSA.com works with numerous leading vision insurance providers, including UnitedHealthCare,[43][44] Spectera,[45] MediGold[46] and Lincoln.[47]

Recognition

  • Best Online Shops 2021 by Newsweek [48]
  • This business is accredited by the BBB [49]
  • Named as one of the top 500 online retailers in the U.S between 2011-2019 by ‘’Internet Retailer’’.[50]
  • Rated "Excellent" by Stella Service in 2015.[51]

See also

References

  1. ^ "GlassesUSA.com". Bloomberg. Retrieved 12 June 2021.
  2. ^ "GlassesUSA.com offers optical products". www.bloomberg.com. Retrieved 2022-01-03.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "Glasses USA listing". Better Business Bureau. Retrieved 14 December 2018.
  4. ^ "This NYC Startup Just Raised $12.5M and Sets Their Sights on a Market in Need of Disruption".
  5. ^ Olenski, Steve. "How Virtual Technology Is Disrupting The E-Commerce Marketplace". Forbes. Retrieved 2022-01-30.
  6. ^ "Viola Group". Viola Group. Retrieved 2022-01-30.
  7. ^ "GlassesUSA.com Raises $45M In Funding".
  8. ^ "New York-based GlassesUSA.com raises $45M funding to disrupt the $147 billion global eyewear industry".
  9. ^ "GlassesUSA.com launches the latest sunglasses collection from Muse, Revel, Ottoto and Amelia E." Benzinga. Retrieved 2022-02-28.
  10. ^ "GlassesUSA review: Brand, service, and products". www.medicalnewstoday.com. 2021-02-25. Retrieved 2022-02-28.
  11. ^ "GlassesUSA.com contact lenses". www.glassesusa.com. Retrieved 2022-02-28.
  12. ^ "GlassesUSA.com is continuing to disrupt the optical world by introducing Vista plus, a new daily contact lenses brand". www.prnewswire.com. Retrieved 2022-02-28.
  13. ^ "GlassesUSA.Com And Hilary Duff Partner To Launch Muse x Hilary Duff Eyewear Collection". www.prnewswire.com. Retrieved 2022-02-28.
  14. ^ "Muse x Hilary Duff Is Back to Up Your Glasses Game". Us Weekly. 2018-09-06. Retrieved 2022-02-28.
  15. ^ "Hilary Duff Wears Glasses Instead Of Makeup & Scrubs Her Instagram Of Bad Vibes — EXCLUSIVE". Elite Daily. Retrieved 2022-02-28.
  16. ^ Campbell, Nakeisha (2021-09-14). "What Is Hilary Duff's Net Worth? Here's What We Know". PureWow. Retrieved 2022-02-28.
  17. ^ "Hilary Duff's New Eyewear Line Features Lizzie Mcguire Frames And They're Absolutely Iconic". Narcity. 2018-01-24. Retrieved 2022-02-28.
  18. ^ Tingley, Anna (2021-06-07). "The Best Celebrity-Designed Sunglasses to Wear This Summer". Variety. Retrieved 2022-02-28.
  19. ^ "UnitedHealthcare and GlassesUSA.com's New Network Relationship Gives People Online Access to Affordable, Designer Prescription Eyewear". www.unitedhealthgroup.com. Retrieved 2022-02-28.
  20. ^ "Buy glasses online | Save up to 70% off retail prices". GlassesUSA.com. Retrieved 2022-02-28.
  21. ^ "GlassesUSA.com Announces Expansion of Their Recently-Launched "Eco-Conscious" Category Following Initial Success". www.prnewswire.com. Retrieved 2022-02-28.
  22. ^ Gach, P. J. (2021-02-19). "GlassesUSA Debuts New Sustainable Eyewear Made from Wood, Hemp, Coffee and Ocean Plastic". SPY. Retrieved 2022-02-28.
  23. ^ "New eyewear capsule by Champion® available online exclusively at GlassesUSA.com with prescription and lens customization options". www.prnewswire.com. Retrieved 2022-02-28.
  24. ^ H, Beau. "champion eyewear". The Style Guide. Retrieved 2022-02-28.
  25. ^ "Premium Champion glasses". www.glassesusa.com. Retrieved 2022-02-28.
  26. ^ "Nostalgic Activewear-Inspired Glasses". TrendHunter.com. Retrieved 2022-02-28.
  27. ^ "GlassesUSA.com Launches Mass Market Wearable: Revel Tune". www.prnewswire.com. Retrieved 2022-02-28.
  28. ^ "GlassesUSA.com's Revel Tune Smart Glasses Prove The Best Tech Is Wearable". Android Headlines. 2021-01-05. Retrieved 2022-02-28.
  29. ^ "GlassesUSA.com and Transitions Optical Team Up for Summer Fun with the Launch of Colorful, Limited-Edition Pastel Lenses". www.prnewswire.com. Retrieved 2022-02-28.
  30. ^ "Seeing Clearly: Is GlassesUSA Legit?". Greatist. 2021-04-29. Retrieved 2022-02-28.
  31. ^ Directo-Meston, Danielle (2022-02-04). "The Best Valentine's Day Gifts from Hollywood-Loved Brands". The Hollywood Reporter. Retrieved 2022-02-28.
  32. ^ "15 Of Amazon's Best Selling Fashion Items According To Thousands". StyleDemocracy. 2019-08-02. Retrieved 2022-02-28.
  33. ^ "Ray-ban History" (PDF).
  34. ^ "Introducing Ray-Ban's Clubmaster in an Exclusive New Color, Available Only at GlassesUSA.com". www.prnewswire.com. Retrieved 2022-02-28.
  35. ^ "Ray-Ban Clubmaster Special Edition | Only at GlassesUSA.com". GlassesUSA.com. Retrieved 2022-02-28.
  36. ^ Ismael, Amir. "The 7 best places to find affordable prescription glasses online". Insider. Retrieved 2022-04-07.
  37. ^ "Ray-Ban Clubmaster Special Edition | Only at GlassesUSA.com". GlassesUSA.com. Retrieved 2022-04-07.
  38. ^ "Seeing Clearly: Is GlassesUSA Legit?". Greatist. 2021-04-29. Retrieved 2022-04-07.
  39. ^ "High Index Lenses and Shopping Online". Healthline. 2021-08-13. Retrieved 2022-04-07.
  40. ^ "9 Places to Buy Glasses Online 2022: For Mild & Strong Prescriptions". Healthline. 2021-12-23. Retrieved 2022-04-07.
  41. ^ "The Best Places to Buy Prescription Glasses Online". InsideHook. Retrieved 2022-04-07.
  42. ^ Kervin, Luke (2022-03-01). "Health Tech: Arie Tom On How GlassesUSA's Technology Can Make An Important Impact On Our Overall..." Authority Magazine. Retrieved 2022-04-07.
  43. ^ "Buy glasses online | Save up to 70% off retail prices". GlassesUSA.com. Retrieved 2022-04-07.
  44. ^ "UnitedHealthcare and GlassesUSA.com's New Network Relationship Gives People Online Access to Affordable, Designer Prescription Eyewear". www.businesswire.com. 2020-05-14. Retrieved 2022-04-07.
  45. ^ "Buy glasses online | Save up to 70% off retail prices". GlassesUSA.com. Retrieved 2022-04-07.
  46. ^ "Buy glasses online | Save up to 70% off retail prices". GlassesUSA.com. Retrieved 2022-04-07.
  47. ^ "Buy glasses online | Save up to 70% off retail prices | GlassesUSA.com". GlassesUSA.com. Retrieved 2022-04-07.
  48. ^ "Best Online Shops 2021". www.newsweek.com.
  49. ^ "GlassesUSA | Better Business Bureau® Profile". www.bbb.org.
  50. ^ "Top Ecommerce Sites - Top 500 - Top500 - Top US Retailers".
  51. ^ "Eyeglasses.com vs. GlassesUSA: Side-by-Side Comparison".
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