LittleBe
| File:ITV's LittleBe Logo 2018.png Logo used since 2018 | |
| Country | United Kingdom |
|---|---|
| Network | ITVBe |
| Programming | |
| Language(s) | English |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | ITV Digital Channels Ltd (ITV plc) |
| History | |
| Launched | 3 September 2018 |
| Replaced | Mini CITV |
LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2–6 year olds.
History
On 4 July 2018, the block was announced at the Children's Media Conference.[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.
The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.
On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.[2]
Development
Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.[3]
Jason Ford had stated for the development:
“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”
— Jason Ford ITV Creative, Creative Director Brand & Design
Programmes
Programmes on the block are aimed toward a pre-school audience and range from acquisitions such as Pingu in the City,[4] and original series such as Sooty.[5]
References
- ^ a b "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
- ^ "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
- ^ "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.
- ^ "New Pingu series arrives in overseas markets". 17 April 2019.
- ^ "ITV revives the Sooty Show".
External links
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