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Aavin

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Aavin
Company typeState Government Cooperative
Industry
PredecessorTamil Nadu Dairy Development Corporation Limited
Founded1958; 66 years ago (1958) in Tamil Nadu, India
HeadquartersChennai, Tamil Nadu
Area served
Worldwide
ProductsMilk, butter, yogurt, ice cream, ghee, milk shake, khoa, tea, coffee, chocolate
RevenueIncrease₹5,994 crore (US$720 million) (2018-19)
OwnerTamil Nadu Cooperative Milk Producers Federation Limited, Ministry of Cooperation, Government of Tamil Nadu
Websiteaavin.tn.gov.in

Aavin is a state government cooperative under the ownership of Tamil Nadu Cooperative Milk Producers Federation Limited, Ministry of Cooperation, Government of Tamil Nadu and the trademark of Tamil Nadu Co-operative Milk Producers' Federation Limited. Aavin procures milk, processes it and sells milk and milk products to consumers.

The company produces a wide range of products, including milk, butter, yogurt, ice cream, ghee, milk shake, khoa, tea, coffee, and chocolate, among other goods.[1]

History

The Dairy Development Department was established in Tamil Nadu in the year 1958 to oversee and regulate milk production and commercial distribution in the state. The Dairy Development Department took over control of the milk cooperatives. It was replaced by the Tamil Nadu Cooperative Milk Producers Federation Limited[2] in the year 1981. On 1 February 1981, the commercial activities of the cooperative were handed over to Tamil Nadu Co-operative Milk Producers' Federation Limited which sold milk and milk products under the trademark "aavin". Tamil Nadu is one of the leading states in India in milk production with about 14.5 million liters per day and currently has 1 crore daily consumers.[3]

'Aa' or 'ஆ' in Tamil means 'பசு (cow)' and 'பால்' means 'milk'. 'Aavin paal' ('ஆவின் பால்') translates to 'cow's milk' ('பசுவின் பால்').

In April 2020, Swiggy has partnered with Tamil Nadu Co-operative Milk Producers' Federation popularly known as 'AAVIN', to retail and sell its dairy and dairy products and as per this understanding Swiggy would make doorstep delivery of Aavin products across eight categories from 21 outlets across Chennai city.[4] In July 2020, AAVIN in a new initiative, had invited drivers of autos and call taxis to work as its ‘mobile agents’ across Tamil Nadu, which it hopes will increase the sales of its milk products besides supporting the drivers in earning their livelihood, as currently they are struggling to make ends meet amid the COVID-19 lockdown.[5] As per company reports for the year 2020, Aavin procures about 40 lakh litres of milk a day, of which 25 lakh litres are being sold as milk while the remaining is being converted into various milk products such as skimmed milk powder, ice creams, buttermilk, curd, ghee and butter.[5] The company reported the annual turnover of ₹5800 crore for 2019-20 and monthly sales of milk increased from ₹34.78 crore to ₹41.15 crore.[5]

Activities

Aavin Milk Outlet, Tamilnadu INDIA

The Tamil Nadu Co-operative Milk Producers' Federation Limited is an apex body of 17 District Cooperative Milk Producers' Unions and through procurement of milk from villagers helps in economic development of farming community and also facilitates the processing and manufacturing of various milk products. It is headquartered located at Aavin Illam, Kumbakonam, Thanjavur District and has three dairy plants at the following locations in Thanjavur.[6]

These dairies collect milk from district unions, process and pack in sachets and send for sale to the consumers. Currently the organisation is purchasing 38 lakhs to 40 lakhs litre of milk per day and it has installed cloud based technology to monitor quality, quantity, pricing, and temperature control of the milk.[7] The Ambattur product Dairy is engaged in the manufacture of milk products. The first Hi-Tech Aavin parlour in Coimbatore will open in March 2021.[8]

In February 2021, Tamil Nadu chief minister Edappadi K Palaniswami laid the foundation stone for two major Aavin plants to be constructed at Virudhunagar

district.[9] The Enjar village unit is being constructed at ₹70.15 crore and will fill high-temperature milk automatically in tetra packets and the daily average output at this unit will be around 25,000 tetra packs.[9] The second plant in Srivalliputhur will produce milk products like yoghurt, curd, lassi, buttermilk and other probiotics.[9] Both the plants are being financed by National Bank for Agriculture and Rural Development (NABARD).[9]

In February 2021, Aavin has floated a tender to construct an ice cream plant with a capacity of 6,000 litres per day at the company's Kottapattu complex on the Trichy-Pudukkottai national highway and is proposed to be constructed at a cost of ₹43 crore under the Dairy Processing and Infrastructure Development Fund (DIDF) and will also house a fermented dairy production unit with a capacity of 10,000 litres/day and allied infrastructure.[10]

In September 2017, Aavin announced that it would be launching seven varieties of milk-based sweets for Deepavali.[11]

Tamil Nadu Co-operative Milk Producers' Federation Limited entered into agreements with six vendors for sale of milk and milk products produced by it within India and export to United Arab Emirates, Ajman, Oman, Qatar, Canada and US and earn around ₹6 crores per year.[12]

Controversies

In 2012, there were widespread rumors about the milk being adulterated when the milk was being transported from cooperative societies to dairies. In 2014, a major adulteration racket was busted by the police in Villupuram district. The modus operandi of the gang was to transfer cans of milk from transport that carries pure milk from Chennai to Tiruvannamalai and replace it with equal quantity of water. Aavin said that it has encountered an estimated loss of ₹10 crore (US$1.2 million) due to the racket.[13]

Ministry of Fisheries, Animal Husbandry and Dairying

References

  1. ^ Products on company website
  2. ^ "Aavin terminates contracts of C&F agents in Chennai, saves ₹15.39 crore". The Hindu. 3 July 2021. Retrieved 27 October 2021.
  3. ^ "Here's how tech helped Aavin Dairy double production capacity". CIO.com. 18 October 2021. Retrieved 27 October 2021.
  4. ^ "Swiggy to retail AAVIN products". Business Standard India. 26 April 2020. Retrieved 12 March 2021.
  5. ^ a b c "Aavin invites auto and taxi drivers to work as its 'mobile agents' across Tamil Nadu". The New Indian Express. 24 July 2020. Retrieved 12 March 2021.
  6. ^ Dairy Development Department, Government of Tamilnadu. "Policy Notes". Archived from the original on 16 March 2012. Retrieved 16 July 2010.
  7. ^ "Aavin to install cloud-based cooling centres in 17 districts". Times of India. 24 September 2021. Retrieved 27 October 2021.
  8. ^ "Hi-Tech Aavin parlour to come up in Coimbatore". Kovai Daily. 1 August 2020. Retrieved 2 August 2020.
  9. ^ a b c d Sundaram, Ram (26 February 2021). "Tamil Nadu CM lays foundation stone for Aavin plants in Virudhunagar | Chennai News - Times of India". The Times of India. Retrieved 12 March 2021.
  10. ^ Karthik, Deepak (15 February 2021). "Aavin to set up ice cream plant in Trichy | Trichy News - Times of India". The Times of India. Retrieved 12 March 2021.
  11. ^ "Aavin launches special sweets for Deepavali". The Hindu. Special Correspondent, Special Correspondent. 26 September 2017. ISSN 0971-751X. Retrieved 11 October 2017.{{cite news}}: CS1 maint: others (link)
  12. ^ "Aavin products set to be exported". The Hindu. 22 August 2021. Retrieved 27 October 2021.
  13. ^ "Aavin Milk Adulteration Racket Busted". Times of India.
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