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Happy Joe's

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Happy Joe's
Company typePrivate
IndustryRestaurant
FoundedBettendorf, Iowa (1972; 52 years ago (1972))
FounderLawrence Joseph "Happy Joe" Whitty
Headquarters
Bettendorf, Iowa
Areas served
U.S., Middle-East
ProductsItalian-American cuisine
pizza · pasta · desserts, American cuisine
Websitewww.happyjoes.com

Happy Joe's Pizza & Ice Cream Parlor is an American pizza parlor chain based in Bettendorf, Iowa. The restaurant chain was founded in 1972 by Lawrence Joseph "Happy Joe" Whitty, a former Shakey's Pizza manager. Their locations are spread out across the Midwestern and Southern United States,[1] as well as the Middle East (Egypt, Bahrain, Jordan, Kuwait, Morocco, Qatar, Saudi Arabia, and the U.A.E.).[2][3] The idea for Happy Joe's came from a combination of a pizza parlor and ice cream palace.

On September 15, 2022, Happy Joe's filed for Chapter 11 bankruptcy, and would close several corporate-owned stores.[4]

Products

Taco pizza

Joseph Whitty's "Happy Joe's" claimed to be the first pizza restaurant to offer a taco pizza (a pizza with refried bean/tomato sauce, cheese, lettuce, tomato and taco chips).[5] After a franchisee suggested adding tacos to the menu, Whitty invented the restaurant's best-selling product, the Taco Pizza.[6]

Breakfast pizza

In 2005, Happy Joe's started offering breakfast pizzas at select locations.[7]

Flatbread pizza

In 2013, Happy Joe's started offering flatbread pizzas.[1]

Gluten-free crusts

Happy Joe's also offers gluten-free crusts, designed for those with gluten allergies.

Birthday parties

It also features outlandish birthday parties.[8] He was inspired to include birthday parties in his restaurant concept after he got disciplined after hosting one at the Shakey's Pizza he managed.

Joegurt

Joegurt is the chain's signature ice cream product that combines ice cream with yogurt. It is available at all the locations including the Pizza Grille locations. It is not currently sold in grocery stores.

History

The chain was started in 1972 by Lawrence Joseph "Happy Joe" Whitty after he was disciplined for throwing a child a birthday party while working at Shakey's Pizza. Birthday parties became a centerpoint for the restaurant as did its signature taco pizza (claimed by the chain to be the first pizza place to offer such an item) and Joegurt (ice cream infused yogurt).

In the 1980s, the chain had operated a location in Cairo, Egypt that was shaped like a boat and was situated on the Nile River.[3]

The chain has also expanded into other Midwestern markets with locations in Wisconsin, Minnesota, North Dakota, Missouri, and Illinois along with their home-state of Iowa.

The Happy Joe's location on Gilbert Street in Iowa City, Iowa was destroyed by a tornado on April 13, 2006, part of the Easter Week 2006 Tornado Outbreak Sequence.[9] A follow-up restaurant in Coralville was lost to floods in 2008,[10] but it was rebuilt and continued to operate.[11]

In the mid-2010s, the chain debuted a new concept alongside the traditional restaurants called Happy Joe's Pizza Grille where you can get traditional American fare such as Rubens alongside their signature pizza and Joegurt. They also feature a small buffet featuring their pizzas as well.

The chain also had a presence in Arizona with two stores, but both have since closed.

On October 29, 2019, Happy Joe Whitty died at the age of 82 at the Clarissa C. Cook Hospice Center.[12]

In 2022, the chain has plans to expand their operations to the Middle East and North Africa. They have plans to open at least 25 new restaurants across Bahrain, Egypt, Jordan, Kuwait, Morocco, Qatar, Saudi Arabia and the U.A.E. over the course of 10 years. The first locations the chain plans to open will be in Cairo, Egypt, where they had one previously.[3] Currently, no set opening date for the stores has been announced.

In addition to the aforementioned stores, they also have two stores in Florida, their first stores in the Southern United States. These stores currently have no set opening date.

See also

References

  1. ^ a b Turner, Jonathan. "Joe Whitty recalls a life filled with happiness". Dispatch-Argus-QCOnline. Retrieved 2017-03-14.
  2. ^ "Happy Joe's News".
  3. ^ a b c "Happy Joe's to expand with several new locations in Middle East, North Africa". September 24, 2021.
  4. ^ "The owner of Happy Joe's Pizza & Ice Cream declares bankruptcy". restaurantbusinessonline. Retrieved 2022-09-22.
  5. ^ "Review: Happy Joe's Pizza keeps it fun with wacky pies". azcentral. Retrieved 2017-03-14.
  6. ^ "Made in the Quad Cities". Visit Quad Cities. Archived from the original on 2017-08-03.
  7. ^ "Happy Joe's Pizza revamps with 'Cafez' concept". www.pizzamarketplace.com. 2005-08-21. Retrieved 2017-03-14.
  8. ^ "Sum of Your Business: "Happy" Joe Whitty - I Love Inspire(d)". I Love Inspire(d). 2016-03-08. Retrieved 2017-03-14.
  9. ^ Lemmon, Dustin. "Iowa City still recovering from tornadoes". The Quad-City Times. Retrieved 2017-03-14.
  10. ^ "Fire destroys Anamosa restaurant". Radio Iowa. 2010-11-01. Retrieved 2017-03-14.
  11. ^ "Coralville council approves new spot for Asian market | Corridor Business Journal". www.corridorbusiness.com. Retrieved 2017-03-14.
  12. ^ Cook, Linda. "'Happy Joe' Whitty, 82, died Tuesday morning". Dispatch-Argus-QCOnline.
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