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Disney Channel (Russian TV channel)

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Disney Channel
CountryRussia
Broadcast areaNationwide
Headquarters
Programming
Language(s)Russian
English (2010–11)
Picture formatSDTV 576i
Ownership
Owner
Key people
  • Vladimir Vereshchagin (Vice President, TV and Film Production)
  • Svetlana Lysko (Editor-in-Chief)
History
Launched
  • 10 August 2010; 14 years ago (2010-08-10), 6:00 p.m. (replacing Jetix)
  • 31 December 2011; 12 years ago (2011-12-31), 12:00 p.m. (free-to-air broadcast)
ReplacedSeven TV (free-to-air broadcast)
Closed14 December 2022; 23 months ago (2022-12-14) at 5:00 a.m.[1]
Replaced bySolntse
Former namesJetix

Disney Channel (Russian: Канал Disney) was a Russian free-to-air television channel which was launched on 10 August 2010 on pay television, replacing kids channel Jetix, and was later launched as a free-to-air network, replacing Seven TV on 31 December 2011. The network is one of the few Disney Channel variations which renders the word 'Channel' in a native language (in Cyrillic) within its logo and vocally (in Russian).

According to MediaScope, the coverage of Disney Channel is 49.6 million viewers, with the average of 2.9 million people watching the channel on a daily basis.[2]

History

Original launch

While Disney previously planned to launch Disney Channel Russia as an over-the-air service in 2009, their deal with a Russian media company was rejected by Russian authorities. A registration request was filed in 2010 with the Russian media authority Roscomnadzor.[3]

On 9 March 2010, the Russian TV authority granted Walt Disney Company CIS a cable television broadcasting license (#15922). Later it was announced that the change would happen on 10 August 10, 2010.[4][5][6][7][8]

On 10 August at 06:00 PM (MSK), Disney Channel Russia replaced Jetix Russia, making it the last Jetix-branded channel in the world to close. The last Jetix program was an episode of Kid vs. Kat while the first program on Disney Channel was the premiere of the movie Finding Nemo, following a 5+1⁄2-minute introduction package.[9]

Unlike many other Disney Channels in Europe, which broadcast a single video feed with several language tracks, this version is custom-made for Russia. Almost every title and logo on the channel is translated and adapted as well.

Free-to-air launch

On 27 October 2011, following a meeting between Prime Minister Vladimir Putin (now the President of Russia) and the management of The Walt Disney Company and the UTH media group, Disney bought 49% of the shares of the Seven TV Channel.

On 31 December 2011 at 12:00 AM (MSK), Disney Channel Russia turned into a free-to-air television network by replacing terrestrial channel Seven TV at noon.[10] Right after the Free-to-air launch, the word “Channel” in the Mickey Mouse ears logo has been replaced with a Russian word “Канал” (Kanal). The first program was Mickey's Twice Upon a Christmas.

Initially, Disney Channel Russia used to have an outdated "Ribbon" channel branding, that disappeared from other countries before the year 2010. In a slightly refreshed form, that branding remained in active use until August 2014. Disney Channel Russia never switched to the newer boxed logo, as it was meant to represent the mobile app, which was never available for the country.[11]

On Friday, 1 August 2014, Disney Channel Russia, along with other Disney Channels Worldwide, rebranded with the new logo and identity, during its worldwide rebranding campaign.[12]

Post-launch

Since January 2016, after the amendments to the media law entered into force, according to which the participation of foreign capital in the domestic media is limited to 20%, UTH Holding became the owner of 80% of the TV channel, while The Walt Disney Company retained 20%.[13]

In the fall of 2018, the Russian Disney Channel changed its own identity for the second time, as well as logo animation. This time they used a new identity, which is exclusive to the Russian channel.[14] The logo has remained unchanged, although it was moved from the lower left to the lower right corner of the screen and now it uses a little lighter blue color and a different animation. Since then Disney Channel Russia never uses the same logo animation or channel identity as any other version of the channel.

During Summer 2019, a new flat version of the logo was introduced, although the older 3D version of the logo still remains in more active use as of July 2021.[15]

On 19 July 2021, Disney Channel updated to a 16:9 picture format.[16]

For several months after the Russian invasion of Ukraine, the channel continued to broadcast, but all social media and YouTube accounts related to the channel were suspended on October 1, 2022.[17] In addition to this, any active Pay TV channels Disney had in Russia were discontinued on October 1 as well, and replaced with original channels exclusive to Russia. The channel closed on December 14, 2022, due to the ongoing sanctions.[18]

Programming

Unlike other regional versions, Disney Channel Russia broadcasts kids-targeted content for younger audiences. Since 2014 it primarily broadcasts Disney XD and Disney Junior animated series, with some rare exceptions. Starting from 12 August 2010, Disney Channel broadcast Playhouse programming. When the block used the said brand (using the localized version of the Playhouse Disney logo) it was starting early in the morning and it was staying on air until 12:00 p.m. This also applied to the block when it used the Russian localized version of the Disney Junior logo. Every year the block was airing less time than before until it ceased using said branding on 1 May 2020.

Early programming

In the past it used to copy Eastern European Disney Channel feed, with the inclusion of former Jetix programming. This means there were primarily Disney Channel and Disney XD original live action series (Jessie, Austin & Ally, Good Luck Charlie, Lab Rats, Mighty Med, etc.) and rare animation from Disney Channel and Jetix (Phineas and Ferb, Kid vs. Kat, etc.).

2014-2019

This, however, changed with the 2014 rebranding, when the channel slowly switched to kids television animation, including Disney XD and Disney Junior animated series, like Gravity Falls, Star vs. the Forces of Evil, DuckTales, Amphibia, as live action series were faded away to the point there were no any old or new shows presented on the channel due to different family and cultural values in Russia and financial problems.[19]

Playhouse Disney was rebranded to use Disney Junior-like logo and identity. Also, starting that year, Disney Channel Russia introduced a new evening prime time block called "Большая Анимация" ("Full-length animation", literally Great/Big Animation). It consisted of Disney's theatrical movies. The block aired every day and started in 7:30 pm daily. It was intended to be a replacement to the earlier block "Your Bright Night!" (Russian: Твой Яркий Вечер!), which broadcast Disney Channel Original Movies and was shortly removed off the air after the 2014 rebranding.

2020-14/12/2022

During the COVID-19 lockdown, live-action series returned to the network's schedule, along with Gabby Duran & the Unsittables during summer 2020.[20]

Disney Channel Russia Original Productions

  • Boljšie semejnye igry ("The Great Family Game", Большие семейные игры)
  • Èto moj rebenok?! ("Is this my child?!", Это мой ребенок?!)
  • Èto moja komnata! ("This is my room!", Это моя комната!)
  • Mama na 5+ ("Mama 5+", Мама на 5+)
  • Pravila stilja ("Style rules", Правила стиля)
  • Posle školy ("After School", После школы)
  • Prikoly na peremenke: Novaja škola ("As the Bell Rings: A New School", Приколы на переменке. Новая школа)
  • Ustami mladenca ("The mouth of the baby", Устами младенца)

See also

References

  1. ^ https://finance.yahoo.com/news/disney-channel-stop-broadcasting-russia-122732555.html
  2. ^ "Канал Disney – развлекательный телеканал для всей семьи!". kanal.disney.ru. Retrieved 7 July 2021.
  3. ^ http://www.rbcdaily.ru/2010/03/16/media/464670 "Книга мастеров" пошла по миру ([The film] The Book of Masters goes around the world) (in Russian)
    In the interview, Walt Disney Company CIS director Marina Zhigalova-Ozkan says:

    We decided to give up our plans to enter the over-the-air TV segment. Currently all our efforts are centered on the development of our Jetix channel. Apart from that, we recently filed documents with Roscomnadzor for the registration of the Disney Channel. Now the document review period has been extended to six months.
  4. ^ "Disney going to start". ComNews.
  5. ^ "Russian viewers will be able to watch Disney channel programs of August". Lenizdat.Ru.
  6. ^ "One of Disney will be more". Izvestiya.Ru. Archived from the original on 2 August 2012.
  7. ^ "The new Disney Channel will appear on the cable and satellite TV in Russia". RIA Novosti. 20 May 2010.
  8. ^ "Безопасная Парковка во Внуково с бесплатным трансфером".
  9. ^ End of Jetix Russia, start of Disney channel, archived from the original on 15 December 2021, retrieved 7 July 2021
  10. ^ Smith, Ethan; White, Greg (28 October 2011). "Disney to Launch Russia Channel". Wall Street Journal. Retrieved 27 June 2014.
  11. ^ "Звезда сцены" на Канале Disney!, archived from the original on 15 December 2021, retrieved 7 July 2021
  12. ^ Ng, Philiana (22 May 2014). "Disney Channel to Debut New Logo". The Hollywood Reporter. Retrieved 29 June 2021.
  13. ^ "ЮТВ стал владельцем 80% канала Disney". www.cableman.ru (in Russian). Retrieved 29 June 2021.
  14. ^ Мультсериал "Зак Шторм – Суперпират". Премьера на Канале Disney!, archived from the original on 15 December 2021, retrieved 7 July 2021
  15. ^ Программа "Правила стиля". Новый сезон на Канале Disney!, archived from the original on 15 December 2021, retrieved 7 July 2021
  16. ^ "Стал известен более точный срок перехода Канала Disney в 16:9". www.vk.com. Retrieved 30 June 2021.
  17. ^ "Disney удалила свои российские сайты, а также аккаунты в соцсетях". dtf.ru. Retrieved 2 October 2022.
  18. ^ Reuters (2 December 2022). "Disney Channel to stop broadcasting in Russia from Dec. 14 - Kommersant". Reuters. Retrieved 7 December 2022. {{cite news}}: |last= has generic name (help)
  19. ^ "Гендиректор Disney в России о том, что кризиса не существует" (in Russian). Rambler News Service. 1 July 2016.
  20. ^ "Встречай Джесси и Габби на Канале Disney!". kanal.disney.ru. Retrieved 29 June 2021.
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