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Nike Basketball 3ON3 Tournament

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Coordinates: 34°02′20″N 118°16′02″W / 34.0390°N 118.2673°W / 34.0390; -118.2673
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Nike 3ON3 Basketball Tournament
Logo for the Nike 3ON3 Basketball Tournament.
StatusActive
GenreSports
FrequencyAnnual
VenueL.A. Live
Location(s)Los Angeles, California
Coordinates34°02′20″N 118°16′02″W / 34.0390°N 118.2673°W / 34.0390; -118.2673
CountryUnited States
Years active14
Founded2008
Participants5,000
Activity3-on-3 basketball
SponsorsNike Basketball, Big 5 Sporting Goods, Spartan
Websitehttps://www.nike3on3.com/

The Nike Basketball 3ON3 Tournament is an annual outdoor 3-on-3 or 4-on-4 basketball tournament held at Los Angeles, California, and in the event venue L.A. Live.[1][2][3]

It is the largest outdoor 3-on-3 tournament in California, with over 1,500 teams, 5,000 players, and 25,000 spectators attending the event every year, and was first started in 2008.[4][2][5] In 2018 and 2017, the winners of the elite division for men and women were able to participate in the official 2018 and 2019 USA Basketball 3×3 National Tournament.[4] The event was however cancelled in 2020 and 2021 due to the ongoing Covid-19 Pandemic, in compliance with Covid-19 social gathering guidelines.[6][7]

Teams

The event hosts 6 different groups divided based off of age and talent, and teams within the same group will compete. The 6 groups are youth, teen, adult, adult elite, wheelchair, and special Olympics.[2]

Prizes

Picture of the Bennett Awards trophy for the 2019 Nike 3ON3 Tournament.

The champion team of each group's bracket wins an award t-shirt, and a medal. The runner-ups for each bracket will also win a t-shirt.[7] In 2019, Nike partnered with Bennett Awards to create a custom Nike 3ON3 Basketball trophy for the winning teams in each elite bracket that year.[8][9]

Sponsors and partners

Nike 3ON3 Basketball is sponsored by Nike Basketball, Big 5 Sporting Goods, Spartan, and is partnered with L.A. Live. They partnered with Bennett Awards in 2019 to create a custom trophy for the 2019 Nike 3ON3 Tournament winners, and Dash Radio for the 2018 Nike 3ON3 Basketball Tournament to help host the Nike 3ON3 Celebrity Basketball Game.[4] In the past, they have also partnered with Powerade, Toyota, and Bodybuilding.com.[10]

Fundraising

In 2016, Nike hosted the ESPN LA 710AM All-Star Celebrity Game with their 3ON3 tournament, and all proceeds from that event went to the Scott Memorial Cancer Research Fund at The V Foundation.[10]

References

  1. ^ "Media". NIKE 3ON3. Retrieved 2022-12-11.
  2. ^ a b c "About". NIKE 3ON3. Retrieved 2022-12-11.
  3. ^ "Google Maps". Google Maps. Retrieved 2022-12-11.
  4. ^ a b c "Nike Basketball 3ON3 Tournament Celebrates 10th Anniversary at L.A. LIVE, August 3-5". www.businesswire.com. 2018-07-10. Retrieved 2022-12-12.
  5. ^ Celebrating 10 Years of Nike 3on3 Basketball Tournament!, retrieved 2022-12-15
  6. ^ "Annual Nike Basketball 3ON3 Tournament at L.A. Live Cancelled for 2020 Due to COVID-19 Health Concerns". www.businesswire.com. 2020-04-30. Retrieved 2022-12-12.
  7. ^ a b "Frequently Asked Questions". NIKE 3ON3. Retrieved 2022-12-11.
  8. ^ "Nike Basketball 3ON3 Trophy | Bennett Awards". Bennett Awards | Custom Sculpture Awards & Unique Recognition Trophies. Retrieved 2022-12-15.
  9. ^ "Nike 3ON3 Basketball Tournament Custom Trophies | Bennett Awards". Bennett Awards | Custom Sculpture Awards & Unique Recognition Trophies. Retrieved 2022-12-15.
  10. ^ a b AEG. "Eighth Annual Nike Basketball 3ON3 Tournament Returns To L.A. Live, August 5-7". www.prnewswire.com. Retrieved 2022-12-15.
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